{"id":14632,"date":"2019-09-04T18:38:23","date_gmt":"2019-09-04T13:08:23","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=14632"},"modified":"2022-04-25T17:51:30","modified_gmt":"2022-04-25T12:21:30","slug":"digital-media-planning-excel-tool","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/","title":{"rendered":"Introducing our Digital Media Planning Tool (Excel-Beta Version)"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing\u2019s fancy terminologies and jargon\u00a0like CPC, CPM, CTR, total clicks, impressions, and whatnot.<\/p>\n\n\n\n<p>We understand that\u2026<\/p>\n\n\n\n<p>And yes it is increasingly harder to keep track of all the digital marketing platforms at once, especially when the industry is growing at the speed of light and advertising platforms are getting updated day by day.<\/p>\n\n\n\n<p>But, we have got you covered.<\/p>\n\n\n\n<p>We have created a simple <strong><b>Digital Media Planning Tool<\/b><\/strong>&nbsp;for you that has:<\/p>\n\n\n\n<ul><li>Most popular digital advertising platforms: Google, Facebook, Instagram, Youtube, Quora, Tik-Tok, Snapchat, Truecaller.<\/li><li>Filters to adjust your advertising budget.<\/li><li>A simple downloadable digital plan.<\/li><\/ul>\n\n\n\n<p>These platforms&nbsp;don\u2019t have a minimum advertising budget hence are easy to be planned.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a30fd65e77d5\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a30fd65e77d5\"  type=\"checkbox\" id=\"item-6a30fd65e77d5\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#How_will_our_Digital_Media_Planning_Tool_help_you\" title=\"How will our Digital Media Planning Tool help you?\">How will our Digital Media Planning Tool help you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Who_is_it_for\" title=\"Who is it&nbsp;for?\">Who is it&nbsp;for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#How_to_use_our_Digital_Media_Planning_Tool\" title=\"How to use our Digital Media Planning Tool?&nbsp;\">How to use our Digital Media Planning Tool?&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Platforms\" title=\"Platforms-&nbsp;\">Platforms-&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Allocated_Budget_%E2%80%93\" title=\"Allocated Budget &#8211;\">Allocated Budget &#8211;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Impressions\" title=\"Impressions-&nbsp;\">Impressions-&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Clicks\" title=\"Clicks-\">Clicks-<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Average_of_CTR\" title=\"Average of CTR\">Average of CTR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Total_Traffic_on_site\" title=\"Total Traffic on site\">Total Traffic on site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Average_CPC\" title=\"Average CPC\">Average CPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Average_CPM\" title=\"Average CPM\">Average CPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Total_Budget\" title=\"Total Budget\">Total Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Here_are_a_few_simple_steps_that_will_help_you_create_your_digital_marketing_strategy_using_our_free_Digital_Media_Planning_Tool\" title=\"Here&nbsp; are a few simple steps that will help you create your digital marketing strategy using our free Digital Media Planning Tool:\">Here&nbsp; are a few simple steps that will help you create your digital marketing strategy using our free Digital Media Planning Tool:<\/a><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5'><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#_Plan_for_a_single_platform\" title=\"&nbsp;Plan for a single platform\">&nbsp;Plan for a single platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Plan_for_multiple_platforms\" title=\"Plan for multiple platforms\">Plan for multiple platforms<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/digital-media-planning-excel-tool\/#Yay_Your_digital_plan_is_ready_What_next\" title=\"Yay! Your digital plan is ready. What next?\">Yay! Your digital plan is ready. What next?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_will_our_Digital_Media_Planning_Tool_help_you\"><\/span><strong><b>How will our Digital Media Planning Tool help you?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>The sheet will get you a basic digital plan ready as per your requirements, absolutely free of cost.<\/li><li>The sheet would help you to understand which platforms and advertising budgets work the best for you<\/li><li>You would also get a basic understanding of the platform performance in terms of CPC, CPM, CTR etc, (explained below)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_is_it_for\"><\/span><strong><b>Who is <\/b><\/strong><strong><b>it<\/b><\/strong><strong><b>&nbsp;for?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When we designed this tool, we had&nbsp;early-stage digital marketers&nbsp;in mind. The tool is very useful for&nbsp;people who want to understand how various digital platforms perform and which one can be best suited to their advertising budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_use_our_Digital_Media_Planning_Tool\"><\/span><strong><b>How to use our Digital Media Planning Tool?<\/b><\/strong><strong><b>&nbsp;<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Our Digital Media Planning Tool is a downloadable Excel sheet which you\u2019ll be able to open in your Microsoft Excel software.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Click on the below-mentioned link to download the tool.&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Digital-media-planning-tool-2.xlsx\" rel=\"nofollow noopener\" target=\"_blank\"> <strong>Download the sheet<\/strong> <br>Digital-media-planning-tool-2<\/a><a href=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Digital-media-planning-tool-2.xlsx\" class=\"wp-block-file__button\" download rel=\"nofollow noopener\" target=\"_blank\">Download<\/a><\/div>\n\n\n\n<p>This is how the tool will appear when you download and open the sheet in your software<b>.<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/mass-main-screen.png?resize=740%2C416&#038;ssl=1\" alt=\"Digital media planner for self serve platforms\" class=\"wp-image-14660\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/mass-main-screen.png?w=1364&amp;ssl=1 1364w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/mass-main-screen.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/mass-main-screen.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/mass-main-screen.png?resize=1024%2C575&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Let me quickly breakdown each of the key metrics<\/span><span style=\"font-weight: 400;\">&nbsp;which you\u2019ll be interacting with, and the value of these key metrics will be changed according to your inputs.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Platforms\"><\/span><strong><b>Platforms-&nbsp;<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On the left side, there\u2019s a box that contains the list of the self-serve platforms. You can choose a single platform or multiple by using the <strong><b>ctrl <\/b><\/strong>button on your keyboard.<strong><b>&nbsp;<\/b><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Allocated_Budget_%E2%80%93\"><\/span>Allocated Budget &#8211;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Right beside the Platform box, you will be seeing a box of \u201cAllocated Budget\u201d.<\/p>\n\n\n\n<p>Allocated Budget is the budget you\u2019ll be spending on the platform [s] you have selected.<\/p>\n\n\n\n<p><b>Based on the values you select for the above-mentioned variables, you would get the following:<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"36\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/geu0KEA6.png?resize=740%2C36&#038;ssl=1\" alt=\"Digital media planning tool\" class=\"wp-image-14661\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/geu0KEA6.png?w=1150&amp;ssl=1 1150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/geu0KEA6.png?resize=300%2C15&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/geu0KEA6.png?resize=768%2C37&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/geu0KEA6.png?resize=1024%2C50&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impressions\"><\/span><b>Impressions-&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Impressions are the average total number of times your ad will be displayed to your audience on your selected platform [s].<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clicks\"><\/span><b>Clicks-<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Total clicks are the average total count of the number of times your ad will be clicked by the users.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_of_CTR\"><\/span><b>Average of CTR<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">CTR stands for Click-through-rate, it\u2019s a ratio of the number of times your Ad is clicked by the impressions your Ad gets.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Average of CTR will tell you the average ratio of the clicks and impressions your Ad will be getting.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Total_Traffic_on_site\"><\/span><b>Total Traffic on site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Total Traffic on site is the average number of users that will be landing on your site\/page after clicking on your Ad.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_CPC\"><\/span><b>Average CPC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Average CPC is the average cost of a single click. That\u2019s the average amount you\u2019ll have to pay whenever someone clicks your Ad.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Average_CPM\"><\/span><b>Average CPM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Average CPM is the average cost of a thousand impressions. That\u2019s the average you\u2019ll have to pay whenever your ad gets a thousand impressions.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Total_Budget\"><\/span><b>Total Budget<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Total Budget is the total budget amount you\u2019ll be getting after selecting your platforms and budget you would want to spend on each of your selected platform[s].&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Here_are_a_few_simple_steps_that_will_help_you_create_your_digital_marketing_strategy_using_our_free_Digital_Media_Planning_Tool\"><\/span><b>Here&nbsp; are a few simple steps that will help you create your digital marketing strategy using our free Digital Media Planning Tool:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol><li><span style=\"font-weight: 400;\">Download the sheet&nbsp;<\/span><\/li><li><span style=\"font-weight: 400;\">Select the platform [s] and your budget<\/span><\/li><li><span style=\"font-weight: 400;\">Download your plan<\/span><\/li><\/ol>\n\n\n\n<p>To make the plan you&#8217;ll have to download the sheet, you can download it by clicking on the above link.&nbsp;<span style=\"font-weight: 400;\">After downloading, open the document in Excel and you\u2019ll be set to create your Digital plan (Use f4 to download your plan)<\/span><\/p>\n\n\n\n<p>2.&nbsp;&nbsp;<b>Select the platform [s] and your budget<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s say if you want to run your video Ad campaign on Hotstar.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ll choose the Hotstar-video in the platform options, then you\u2019ll select the budget (here I chose 2k) that you wish to spend on your Ad campaign.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After selecting the platform and your budget, you will be able to see the metric values which will help you make your digital plan. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"421\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture1-2.png?resize=740%2C421&#038;ssl=1\" alt=\"Self serve digital media tool \" class=\"wp-image-14662\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture1-2.png?w=1189&amp;ssl=1 1189w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture1-2.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture1-2.png?resize=768%2C437&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture1-2.png?resize=1024%2C582&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Now, assume that you want to run your ad campaign on multiple platforms. So, you\u2019ll go to the Platform box and select multiple platforms using \u201c<\/span><b>ctrl<\/b><span style=\"font-weight: 400;\">\u201d on your keyboard.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You\u2019ll select your budget and you\u2019ll be seeing the information according to the platforms and the budget you have chosen.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"362\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture2-2.png?resize=740%2C362&#038;ssl=1\" alt=\"self serve digital planning tool \" class=\"wp-image-14664\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture2-2.png?w=1363&amp;ssl=1 1363w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture2-2.png?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture2-2.png?resize=768%2C376&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture2-2.png?resize=1024%2C501&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>3.<strong> Download your plan<\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">&nbsp;To download your plan, just double click the green arrow, or else you can use <strong>f4<\/strong>.&nbsp;<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"395\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture3.png?resize=740%2C395&#038;ssl=1\" alt=\"Self serve digital media planning tool \" class=\"wp-image-14665\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture3.png?w=1247&amp;ssl=1 1247w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture3.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture3.png?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture3.png?resize=1024%2C546&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After double-clicking the green box, your Digital plan will be shown to you. You can also download this plan separately.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><figure><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14667\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture6-1.png?resize=740%2C70&#038;ssl=1\" alt=\"Self serve digital planning tool \" width=\"740\" height=\"70\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture6-1.png?w=1355&amp;ssl=1 1355w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture6-1.png?resize=300%2C28&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture6-1.png?resize=768%2C73&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture6-1.png?resize=1024%2C97&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><span style=\"font-weight: 400;\">&nbsp;Plan for a single platform<\/span><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><figure><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14668\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture7-1.png?resize=740%2C122&#038;ssl=1\" alt=\"\" width=\"740\" height=\"122\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture7-1.png?w=1352&amp;ssl=1 1352w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture7-1.png?resize=300%2C49&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture7-1.png?resize=768%2C127&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture7-1.png?resize=1024%2C169&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><span style=\"font-weight: 400;\">Plan for multiple platforms<\/span><\/h5>\n\n\n\n<p><b>Limitations<\/b><span style=\"font-weight: 400;\">: <\/span><\/p>\n\n\n\n<ul><li><span style=\"font-weight: 400;\">Metrics calculated in the plan are estimated based on our past campaign performances and our experience. The actual results may vary.&nbsp;<\/span><\/li><li>Currently, the budget selected for multiple platforms will be similar, you won&#8217;t be able to select a different budgets for multiple platforms.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yay_Your_digital_plan_is_ready_What_next\"><\/span><b>Yay! Your digital plan is ready. What next?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Congratulations! your digital advertising plan is ready for execution. Following are the next steps:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get creatives ready<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decide on the audience targeting&nbsp;<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Setup the campaign<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Launch the campaign<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize the campaign<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Measure and analyze the campaign results after the campaign ends<\/span><\/li><\/ul>\n\n\n\n<p><b>Like our Digital Planning Tool? We would love to hear some feedback.<\/b><br>Our Digital Planning Tool is still in its testing version. We would keep on adding new features to it and you would be the first one to know. After collecting your feedback, we will be making an online tool with updated features that we will integrate into our website.&nbsp;<\/p>\n\n\n\n<p>We would love to know if you have any suggestions for us, please help us by filling out the Google Form below.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfZwOvKpybLWtR3eX3RoH_y7DC6n-DSJaRJAU9u7IbpuxfumQ\/viewform?embedded=true\" width=\"640\" height=\"1036\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\">Loading\u2026<\/iframe><\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are new to the world of Digital Marketing, it might get overwhelming for you to understand and master digital marketing\u2019s fancy terminologies and jargon\u00a0like CPC, CPM, CTR, total&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":14680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2259,2114,2246],"tags":[2137,882],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Copy-of-Copy-of-Copy-of-Copy-of-Advertisers-This-is-the-toughest-quiz-youll-ever-take..png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14632"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14632"}],"version-history":[{"count":27,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14632\/revisions"}],"predecessor-version":[{"id":20210,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14632\/revisions\/20210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/14680"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=14632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=14632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}