{"id":14255,"date":"2022-11-10T13:54:00","date_gmt":"2022-11-10T08:24:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=14255"},"modified":"2022-11-10T09:16:35","modified_gmt":"2022-11-10T03:46:35","slug":"4-advertising-mediums-to-target-malayalis-outside-kerala","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/4-advertising-mediums-to-target-malayalis-outside-kerala\/","title":{"rendered":"Onam Marketing: How to target the Malayali diaspora residing outside Kerala"},"content":{"rendered":"\n\n\n\n\t\n\n\t\n\t\n\t\n\t
Platform<\/th>Media Type<\/th>Starting Budget<\/th>\n<\/tr>\n<\/thead>\n
Hotstar Advertising<\/td>Digital<\/td>INR 50,000 onwards<\/td>\n<\/tr>\n
Malayalam Newspapers outside Kerala<\/td>Newspaper<\/td>INR 30,000 onwards<\/td>\n<\/tr>\n
Audio OTT Platforms<\/td>Digital<\/td>INR 50,000 onwards<\/td>\n<\/tr>\n
Google Advertising<\/td>Digital<\/td>INR 10,000 onwards<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n

Onam is around the corner and brands have already started creating buzz. Onam, just like Diwali, Eid and Christmas is big, full of celebrations, get-together, gifting and spending. To give an idea of how big Onam is, reports suggest that Onam accounts for 40-45% of annual sales for most brands<\/u><\/a>.<\/p>\n\n\n\n

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