{"id":14231,"date":"2019-07-24T07:50:36","date_gmt":"2019-07-24T02:20:36","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=14231"},"modified":"2020-12-03T15:48:28","modified_gmt":"2020-12-03T10:18:28","slug":"how-to-use-hyperlocal-advertising-to-promote-your-business","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/","title":{"rendered":"How to use Hyperlocal Advertising to promote your business?"},"content":{"rendered":"\n<table id=\"tablepress-62\" class=\"tablepress tablepress-id-62\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Platform<\/th><th class=\"column-2\">Media Type<\/th><th class=\"column-3\">Starting Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Google &amp; Facebook Advertising<\/td><td class=\"column-2\">Digital<\/td><td class=\"column-3\">INR 10,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Ola App Advertising<\/td><td class=\"column-2\">Digital<\/td><td class=\"column-3\">INR 50,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Native Advertising (Taboola)<\/td><td class=\"column-2\">Digital<\/td><td class=\"column-3\">INR 10,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Outdoor Advertising<\/td><td class=\"column-2\">Outdoor<\/td><td class=\"column-3\">INR 50,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Cinema Advertising<\/td><td class=\"column-2\">Cinema<\/td><td class=\"column-3\">INR 30,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Newspaper Inserts<\/td><td class=\"column-2\">Non-Traditional<\/td><td class=\"column-3\">INR 50,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Activation in malls, tech parks etc<\/td><td class=\"column-2\">Non-Traditional<\/td><td class=\"column-3\">INR 50,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Bus\/Metro Branding<\/td><td class=\"column-2\">Non-Traditional<\/td><td class=\"column-3\">INR 30,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">SMS Advertising<\/td><td class=\"column-2\">Non-Traditional<\/td><td class=\"column-3\">INR 30,000 onwards<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Mobile Van Advertising<\/td><td class=\"column-2\">Non-Traditional<\/td><td class=\"column-3\">INR 20,000 onwards<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-62 from cache -->\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f58809d5e6c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f58809d5e6c\"  type=\"checkbox\" id=\"item-69f58809d5e6c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#What_is_hyperlocal_advertising\" title=\"What is hyperlocal advertising?\">What is hyperlocal advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#Who_should_do_hyperlocal_advertising\" title=\"Who should do hyperlocal advertising?\">Who should do hyperlocal advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#4_questions_that_help_you_decide_if_an_advertising_medium_is_right_for_hyperlocal_advertising\" title=\"4 questions that help you decide if an advertising medium is right for hyperlocal advertising\">4 questions that help you decide if an advertising medium is right for hyperlocal advertising<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#a_How_precisely_can_the_advertising_medium_target_a_locationarea\" title=\"a)&nbsp;How precisely can the advertising medium target a location\/area?\">a)&nbsp;How precisely can the advertising medium target a location\/area?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#b_What_is_the_expected_cost_per_reach_for_the_advertising_medium\" title=\"b) What is the expected cost per reach for the advertising medium?\">b) What is the expected cost per reach for the advertising medium?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#c_What_is_the_minimum_budget_requirement_for_advertising_on_the_medium\" title=\"c) What is the minimum budget requirement for advertising on the medium?\">c) What is the minimum budget requirement for advertising on the medium?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#_d_For_brands_with_multiple_markets_Is_the_advertising_medium_scalable\" title=\"&nbsp;d) (For brands with multiple markets) Is the advertising medium scalable?\">&nbsp;d) (For brands with multiple markets) Is the advertising medium scalable?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#11_effective_hyperlocal_advertising_platforms_for_hyperlocal_businesses\" title=\"11 effective hyperlocal advertising platforms for hyperlocal businesses\">11 effective hyperlocal advertising platforms for hyperlocal businesses<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#1Google_My_Business_and_Google_Search\" title=\"1.Google My Business and Google Search\">1.Google My Business and Google Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#2_Display_Advertising_Google_Facebook\" title=\"2. Display Advertising : Google&amp; Facebook\">2. Display Advertising : Google&amp; Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#3_Ola_App_Advertising\" title=\"3. Ola App Advertising\">3. Ola App Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#4_Outdoor_Advertising\" title=\"4. Outdoor Advertising\">4. Outdoor Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#5_Cinema_Advertising\" title=\"5. Cinema Advertising\">5. Cinema Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#6_Newspaper_Inserts\" title=\"6. Newspaper Inserts\">6. Newspaper Inserts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#7_Activation_in_Retail_Stores_Malls_Tech_Parks_Apartments_Metro_Stations\" title=\"7. Activation in Retail Stores &amp; Malls, Tech Parks, Apartments, Metro Stations\">7. Activation in Retail Stores &amp; Malls, Tech Parks, Apartments, Metro Stations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#8_BusMetro_Branding\" title=\"8.&nbsp;Bus\/Metro Branding\">8.&nbsp;Bus\/Metro Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#9_SMS_Advertising\" title=\"9. SMS Advertising\">9. SMS Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#10_Native_Advertising_Taboola_Ad_Platform\" title=\"10. Native Advertising (Taboola Ad Platform)\">10. Native Advertising (Taboola Ad Platform)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#11_Mobile_Van_Advertising\" title=\"11. Mobile Van Advertising\">11. Mobile Van Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-use-hyperlocal-advertising-to-promote-your-business\/#Bonus_Hyderabad_Only_Cab_Roof_Top_Digital_Display_Board\" title=\"Bonus: (Hyderabad Only): Cab Roof Top Digital Display Board\">Bonus: (Hyderabad Only): Cab Roof Top Digital Display Board<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_hyperlocal_advertising\"><\/span><strong><b>What is hyperlocal advertising?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hyperlocal advertising refers to targeting a particular area\/location\/community around a business\/outlet with a message customized to the area.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_should_do_hyperlocal_advertising\"><\/span><strong><b>Who should do hyperlocal advertising?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"Gym Answers Made Easy | Google App\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/SigiwDupL-E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>With the advent of smartphones in India, popularity of \u201cnear me\u201d searches on Google for all types of services has increased manifold. Expanding cities, traffic congestion and emergence of hyperlocal services like Swiggy, Dunzo, Urban Clap, etc has created these small well-defined catchment areas for small businesses, shops, restaurants etc. These areas are not only the low-hanging fruits for the brands but also play an instrumental role in the success of the business. <a href=\"https:\/\/economictimes.indiatimes.com\/small-biz\/marketing-branding\/marketing\/how-hyperlocal-marketing-can-be-a-gamechanger-for-smes\/articleshow\/67846410.cms?from=mdr\" rel=\"nofollow noopener\" target=\"_blank\"><u>According to Ken Research, by 2020, hyperlocal market in India would exceed 2306 crore INR<\/u><\/a>.<\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/1845_RC03\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderTopChartsWidget(\"3774693f-3a94-4619-8894-236064abc7e6\", {\"geo\":\"IN\",\"guestPath\":\"https:\/\/trends.google.com:443\/trends\/embed\/\"}, 2018); <\/script><\/p>\n<p>Hyperlocal advertising is apt for businesses where distance\/locations play a major role in their purchase decision. Following are a few examples:<\/p>\n<ol>\n<li><b><\/b><strong><b>Physical shops\/stores for small\/medium ticket items<\/b><\/strong>: grocery, clothing, mobile, and other electronics<\/li>\n<li><b><\/b><strong><b>Restaurants, cafes and QSRs<\/b><\/strong><\/li>\n<li><b><\/b><strong><b>Services like repair, cleaning services, pharmacies, doctors, beauty parlors, tailors etc<\/b><\/strong><\/li>\n<li><b><\/b><strong><b>Bank branch and ATMs <\/b><\/strong><\/li>\n<li><b><\/b><strong><b>Educational\/Coaching Institutions<\/b><\/strong><\/li>\n<li><b><\/b><strong><b>Clinics\/Veterinary<\/b><\/strong><\/li>\n<li><b><\/b><strong><b>Big brands trying to capture specific areas\/market<\/b><\/strong><\/li>\n<li><b><\/b><strong><b>Brands who want to run a pilot launch for a new product\/feature<\/b><\/strong><\/li>\n<\/ol>\n<p>Hyperlocal is no more a business model or advertising strategy only, it has become a way of life. Following brands\/players have leveraged this consumer behavior in the best ways: Dunzo, Zomato, Swiggy, Uber Eats, Urban Clap, Housejoy etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_questions_that_help_you_decide_if_an_advertising_medium_is_right_for_hyperlocal_advertising\"><\/span><strong><b>4 questions that help you decide if an advertising medium is right for hyperlocal advertising<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"a_How_precisely_can_the_advertising_medium_target_a_locationarea\"><\/span><b>a)&nbsp;<\/b><strong><b>How precisely can the advertising medium target a location\/area?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertising medium that can target locations at pin-code or area levels would work the best for hyperlocal advertising. Best examples for this would be Google and Facebook in digital and outdoor and cinema advertising in case of traditional.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"b_What_is_the_expected_cost_per_reach_for_the_advertising_medium\"><\/span><strong><b>b) What is the expected cost per reach for the advertising medium?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When the target geography decreases in size, advertising rates would also decrease. However, it would be a good practice to understand the cost per reach to have a better idea of the cost effectiveness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"c_What_is_the_minimum_budget_requirement_for_advertising_on_the_medium\"><\/span><strong><b>c) What is the minimum budget requirement for advertising on the medium?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some mediums (like Television Channels) require a higher commitment in terms of advertising budgets. This is also one of the major factors that advertisers should look at while deciding on the advertising medium.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_d_For_brands_with_multiple_markets_Is_the_advertising_medium_scalable\"><\/span><strong><b>&nbsp;d) (<\/b><\/strong><strong><b>For brands with multiple markets) Is the advertising medium scalable?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Our client Swiggy wanted to capture popular areas in Bangalore with area specific communication. Advertising on bus shelters helped them in their objective. Hence, scalability of advertising mediums too play a big role in decision making.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"11_effective_hyperlocal_advertising_platforms_for_hyperlocal_businesses\"><\/span><strong><b>11 effective hyperlocal advertising platforms for hyperlocal businesses<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Location targeting is the key factor when deciding on the advertising platforms for hyperlocal targeting. The following advertising platforms are considered the best when targeting specific locations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1Google_My_Business_and_Google_Search\"><\/span><strong><b>1.Google My Business and <\/b><\/strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/digital\/google-sem-google-advertising\"><strong><u><b>Google Search<\/b><\/u><\/strong><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starting Budget: INR 10,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/google-sem-google-advertising\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #008000;\"><strong>Check Rates for Google Search Advertising<\/strong><\/span><\/a><\/p>\n<p>Google Search has become the ubiquitous solution to every question that crosses our mind. The best way to appear on such searches organically is to get yourself registered on Google My Business. It\u2019s easy to set up and it\u2019s free of cost.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14232\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/GMB.png?resize=740%2C512&#038;ssl=1\" alt=\"Google My Business for Hyperlocal Advertising\" width=\"740\" height=\"512\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/GMB.png?w=1201&amp;ssl=1 1201w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/GMB.png?resize=300%2C208&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/GMB.png?resize=768%2C531&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/GMB.png?resize=1024%2C709&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>Google Search Advertising is a great way to reach out to people who are looking for your services or services similar to yours. The biggest advantage of Google Search Advertising is that you pay only when someone clicks on your ad.<\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14233\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Google_Search.png?resize=740%2C549&#038;ssl=1\" alt=\"Google Search Advertising for hyperlocal advertising\" width=\"740\" height=\"549\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Google_Search.png?w=1184&amp;ssl=1 1184w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Google_Search.png?resize=300%2C222&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Google_Search.png?resize=768%2C570&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Google_Search.png?resize=1024%2C759&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><strong><b>2. Display Advertising : <\/b><\/strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/digital\/google-display-google-advertising\"><strong><u><b>Google<\/b><\/u><\/strong><\/a><strong><b>&amp; <\/b><\/strong><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/digital\/facebook-social-media-advertising\"><strong><u><b>Facebook<\/b><\/u><\/strong><\/a><\/span><\/h3>\n<p>Starting Budget: 10,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/google-display-google-advertising\"><span style=\"color: #008000;\"><strong>Check Rates for Google Display Advertising<\/strong><\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/facebook-social-media-advertising\"><span style=\"color: #008000;\"><strong>Check Rates for Facebook Advertising<\/strong><\/span><\/a><\/p>\n<p>Display ads on Google and Facebook are great ideas to reach out to your target audience based on pin-code targeting or area targeting.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14234\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/fb.png?resize=516%2C475&#038;ssl=1\" alt=\"Facebook advertising for hyperlocal advertising\" width=\"516\" height=\"475\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/fb.png?w=516&amp;ssl=1 516w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/fb.png?resize=300%2C276&amp;ssl=1 300w\" sizes=\"(max-width: 516px) 100vw, 516px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Ola_App_Advertising\"><\/span>3. <a href=\"https:\/\/www.themediaant.com\/digital\/ola-app-advertising\"><strong><u><b>Ola App Advertising<\/b><\/u><\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><b>&nbsp;<\/b><\/strong>Starting Budget: INR 50,000<\/p>\n<p><strong><b>&nbsp;<\/b><\/strong>In the age of traffic jams and congestion, people prefer to travel hassle free by calling cabs. These cabs can travel to any corner in the city. Ads can be played on Ola Apps as well as Ola video screens (Prime Play) based on the location of the cabs and other targeting options (cab type, income level etc).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14235\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Ola.png?resize=740%2C645&#038;ssl=1\" alt=\"Ola app advertising for hyperlocal business\" width=\"740\" height=\"645\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Ola.png?w=764&amp;ssl=1 764w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Ola.png?resize=300%2C262&amp;ssl=1 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Outdoor_Advertising\"><\/span>4. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/outdoor\"><strong><u><b>Outdoor Advertising<\/b><\/u><\/strong><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starting Budget: INR 50,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/outdoor\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #008000;\"><strong>Check Rates for Outdoor Advertising<\/strong><\/span><\/a><\/p>\n<p>Outdoor Advertising comprises of various options like hoardings, bus shelters, metro pillars, road medians, skywalks etc. Not only are the displays attractive and effective, but outdoor advertising campaigns are also scalable. Following are few images of how we executed an outdoor advertising campaign for Swiggy in Bangalore:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13695\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/05\/Bellandur.png?resize=740%2C459&#038;ssl=1\" alt=\"Outdoor campaign for Swiggy\" width=\"740\" height=\"459\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Bellandur.png?w=1053&amp;ssl=1 1053w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Bellandur.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Bellandur.png?resize=768%2C476&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Bellandur.png?resize=1024%2C635&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13694\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/05\/Mathikere.png?resize=740%2C479&#038;ssl=1\" alt=\"Outdoor campaign for Swiggy in Bengaluru\" width=\"740\" height=\"479\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Mathikere.png?w=2123&amp;ssl=1 2123w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Mathikere.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Mathikere.png?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Mathikere.png?resize=1024%2C663&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Mathikere.png?resize=740%2C480&amp;ssl=1 740w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Mathikere.png?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-13696\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/05\/Yelahanka.png?resize=740%2C435&#038;ssl=1\" alt=\"outdoor advertising for Swiggy in Bengaluru\" width=\"740\" height=\"435\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Yelahanka.png?w=2347&amp;ssl=1 2347w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Yelahanka.png?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Yelahanka.png?resize=768%2C451&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Yelahanka.png?resize=1024%2C602&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Yelahanka.png?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/05\/Yelahanka.png?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\">5.<span style=\"color: #000000;\"> <a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/cinema\"><strong><u><b>Cinema Advertising<\/b><\/u><\/strong><\/a><\/span><\/h3>\n<p><strong><b>&nbsp;<\/b><\/strong>Starting Budget: INR 30,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/cinema\"><span style=\"color: #008000;\"><strong>Check Rates for Cinema Advertising<\/strong><\/span><\/a><\/p>\n<p>Cinema halls are great medium for advertising both onscreen and offscreen. Most of these halls are located within shopping malls hence making it a good choice for advertising for shops and restaurants in the mall and nearby areas. Another advantage of cinema hall advertising is that the audience is exposed to the ads in a relaxed and captive environment, hence the chances of conversion are higher.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14236\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/0f026bb5dd956cfc8aa58c8a2fcad700.jpg?resize=514%2C484&#038;ssl=1\" alt=\"Cinema Advertising for hyperlocal targeting\" width=\"514\" height=\"484\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/0f026bb5dd956cfc8aa58c8a2fcad700.jpg?w=514&amp;ssl=1 514w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/0f026bb5dd956cfc8aa58c8a2fcad700.jpg?resize=300%2C282&amp;ssl=1 300w\" sizes=\"(max-width: 514px) 100vw, 514px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Newspaper_Inserts\"><\/span>6. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Bills%3ENewspaper%20Inserts\"><strong><u><b>Newspaper Inserts<\/b><\/u><\/strong><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starting Budget: INR 20,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Bills%3ENewspaper%20Inserts\"><strong><span style=\"color: #008000;\">Check Rates for Newspaper Inserts Advertising<\/span><\/strong><\/a><\/p>\n<p>This is a form of advertising closest to newspaper advertising yet cheaper and enables hyperlocal advertising. Pamphlets with ads are inserted inside the newspaper at the local distributors in the morning, before being distributed. The biggest advantage of newspaper inserts is that advertisers can select smaller units like particular apartment complexes as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Activation_in_Retail_Stores_Malls_Tech_Parks_Apartments_Metro_Stations\"><\/span><b><\/b><strong><b>7. Activation in <\/b><\/strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Retail%20Store%20And%20Malls%3EBilling%20Machine&amp;categories=Retail%20Store%20And%20Malls%3EBrand%20Factory&amp;categories=Retail%20Store%20And%20Malls%3ECentral&amp;categories=Retail%20Store%20And%20Malls%3ECro\"><strong><u><b>Retail Stores &amp; Malls<\/b><\/u><\/strong><\/a><strong><b>, <\/b><\/strong><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Work%20and%20Education%3EIT%20Parks\"><strong><u><b>Tech Parks<\/b><\/u><\/strong><\/a><strong><b>, <\/b><\/strong><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Others%3EApartments\"><strong><u><b>Apartments<\/b><\/u><\/strong><\/a><strong><b>, <\/b><\/strong><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EMetro%20Station\"><strong><u><b>Metro Stations<\/b><\/u><\/strong><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><b>&nbsp;<\/b><\/strong>Starting Budget: INR 1 Lakh<\/p>\n<p><strong><span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Retail%20Store%20And%20Malls%3EBilling%20Machine&amp;categories=Retail%20Store%20And%20Malls%3EBrand%20Factory&amp;categories=Retail%20Store%20And%20Malls%3ECentral&amp;categories=Retail%20Store%20And%20Malls%3ECro\">Check Rates for Advertising in Retail Stores &amp; Malls<\/a><\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Work%20and%20Education%3EIT%20Parks\"><span style=\"color: #008000;\"><strong>Check Rates for Tech Park Advertising<\/strong><\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Others%3EApartments\"><span style=\"color: #008000;\"><strong>Check Rates for Advertising in Apartments<\/strong><\/span><\/a><\/p>\n<p><strong><span style=\"color: #008000;\"><a style=\"color: #008000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EMetro%20Station\">Check Rates for Advertising in Metro Stations<\/a><\/span><\/strong><\/p>\n<p>Numerous ad options ranging from kiosk promotion, display boards to elevator branding etc can be opted for targeting mall visitors, tech park employees, apartment residents and metro travelers. These ad options are very popular among brands in real estate, educational institutions, restaurants and retail industry.&nbsp;Following is an image from our campaign execution for Dunzo in Apartment Activation in Chennai.<\/p>\n<h3><span style=\"color: #000000;\"><strong><u><b><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14247\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/IMG-20190724-WA0000.jpg?resize=740%2C555&#038;ssl=1\" alt=\"Hyperlocal Advertising for Dunzo in Chennai\" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/IMG-20190724-WA0000.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/IMG-20190724-WA0000.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/IMG-20190724-WA0000.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/IMG-20190724-WA0000.jpg?resize=1024%2C768&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\">8.&nbsp;<a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EBus%20Branding\">Bus<\/a><\/b><\/u><\/strong><strong><b>\/<\/b><\/strong><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EMetro\"><strong><u><b>Metro Branding<\/b><\/u><\/strong><\/a><\/span><\/h3>\n<p><strong><b>&nbsp;<\/b><\/strong>Starting Budget: INR 30,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EBus%20Branding\"><span style=\"color: #008000;\"><strong>Check Rates for Bus Branding<\/strong><\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EMetro\"><span style=\"color: #008000;\"><strong>Check Rates for Metro Branding<\/strong><\/span><\/a><\/p>\n<p>Possibility of route targeting makes bus branding and metro branding attractive to advertisers. Buses and metro moving towards the commercial areas of the city are advertisers\u2019 favorite.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14238\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/bus.jpg?resize=740%2C264&#038;ssl=1\" alt=\"Bus branding for hyperlocal tageting\" width=\"740\" height=\"264\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/bus.jpg?w=889&amp;ssl=1 889w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/bus.jpg?resize=300%2C107&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/bus.jpg?resize=768%2C274&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_SMS_Advertising\"><\/span>9. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional\/mobile-sms-21052\"><strong><u><b>SMS Advertising<\/b><\/u><\/strong><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><b>&nbsp;<\/b><\/strong>Starting Budget: INR 10,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional\/mobile-sms-21052\"><span style=\"color: #008000;\"><strong>Check Rates for SMS Advertising<\/strong><\/span><\/a><\/p>\n<p>SMS advertising is another popular advertising option that can be used to target audience within a particular area or pin code. It can be very useful for communicating offers and discounts in the locality.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Native_Advertising_Taboola_Ad_Platform\"><\/span>10<span style=\"color: #000000;\">. <a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/digital\/taboola-native-website-advertising\"><strong><u><b>Native Advertising (Taboola Ad Platform)<\/b><\/u><\/strong><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><b>&nbsp;<\/b><\/strong>Starting Budget: INR 10,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/taboola-native-website-advertising\"><span style=\"color: #008000;\"><strong>Check Rates for Native Advertising<\/strong><\/span><\/a><\/p>\n<p>Native ad platforms are ad platforms that enable the ads to appear among similar content so as they look less like advertisement and more relevant to the website section being visited by the user. This not only enhances the user\u2019s experience but also increases the chances of the ads being clicked. Few of the native ad platforms like Taboola offers pincode targeting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Mobile_Van_Advertising\"><\/span>11.<span style=\"color: #000000;\"> <a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EMobile%20Vans\"><strong><u><b>Mobile Van Advertising<\/b><\/u><\/strong><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starting Package: INR 20,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EMobile%20Vans\"><span style=\"color: #008000;\"><strong>Check Rates for Mobile Van Advertising<\/strong><\/span><\/a><\/p>\n<p>Mobile van advertising is an apt medium to advertise to a large number of people within a small time period within a specific area. These mobile vans run for about 8 hours and cover a distance of 40 km per day.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14239\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Mobile-van-1_logo.jpg?resize=740%2C416&#038;ssl=1\" alt=\"Mobile van advertising for hyperlocal targeting\" width=\"740\" height=\"416\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Mobile-van-1_logo.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Mobile-van-1_logo.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Mobile-van-1_logo.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Mobile-van-1_logo.jpg?resize=1024%2C576&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_Hyderabad_Only_Cab_Roof_Top_Digital_Display_Board\"><\/span><strong><b>Bonus: <\/b><\/strong><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.themediaant.com\/nontraditional\/hyderabad-cab-advertising-20\"><strong><u><b>(Hyderabad Only): Cab Roof Top Digital Display Board<\/b><\/u><\/strong><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Starting Package: INR 40,000<\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/nontraditional\/hyderabad-cab-advertising-20\"><span style=\"color: #008000;\"><strong>Check Rates for Cab Advertising in Hyderabad<\/strong><\/span><\/a><\/p>\n<p>This innovative hyperlocal cab advertising option involves image\/GIF ads playing on a digital display board above the cab. The ads are controlled in real time through geo-fencing hence displaying the ads in the specified areas only.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-14240\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/ro4_logo.jpg?resize=300%2C197&#038;ssl=1\" alt=\"Cab roof display board advertising for hyperlocal targeting\" width=\"300\" height=\"197\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><iframe loading=\"lazy\" title=\"Rooftop Ad Hyderabad Cabs\" width=\"740\" height=\"555\" src=\"https:\/\/www.youtube.com\/embed\/HYrNSQdMuHU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>To know more about hyperlocal advertising or get a customised hyperlocal media plan for your brand, write to us at <a href=\"mailto:Help@TheMediaAnt.com\"><u>Help@TheMediaAnt.com<\/u><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is hyperlocal advertising? Hyperlocal advertising refers to targeting a particular area\/location\/community around a business\/outlet with a message customized to the area. Who should do hyperlocal advertising? With the advent&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2105,2106,2434,2246],"tags":[1805,2072,882],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/MNZL1585-1.jpg?fit=3000%2C2000&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14231"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14231"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14231\/revisions"}],"predecessor-version":[{"id":15727,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14231\/revisions\/15727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/14241"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=14231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=14231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}