{"id":14085,"date":"2019-07-10T12:40:29","date_gmt":"2019-07-10T07:10:29","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=14085"},"modified":"2019-08-07T17:44:39","modified_gmt":"2019-08-07T12:14:39","slug":"12-effective-ways-to-promote-your-fintech-app","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/","title":{"rendered":"12 Effective Ways to Promote Your FinTech App"},"content":{"rendered":"<p>The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech solutions is increasing by the day and so are the FinTech startups. In such a scenario, the major questions that FinTech startups face are: How to rise above the clutter and target the low hanging fruits?<\/p>\n<p>Here\u2019s how.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a04af6cdf2b8\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a04af6cdf2b8\"  type=\"checkbox\" id=\"item-6a04af6cdf2b8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#Best_advertising_platforms_to_target_FinTech_App_customers\" title=\"Best advertising platforms to target FinTech App customers:\">Best advertising platforms to target FinTech App customers:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#Who_should_FinTech_companies_advertise_to\" title=\"Who should FinTech companies advertise\u00a0to? \">Who should FinTech companies advertise\u00a0to? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#Where_do_FinTech_companies_advertise\" title=\"Where do FinTech companies advertise?\">Where do FinTech companies advertise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#1_Print_Advertising_for_FinTech_Advertising-_Advertising_in_Business_Newspapers_Business_Magazines_and_In-flight_Magazines\" title=\"1.\u00a0Print Advertising for FinTech Advertising- Advertising in Business Newspapers, Business Magazines\u00a0and In-flight Magazines\">1.\u00a0Print Advertising for FinTech Advertising- Advertising in Business Newspapers, Business Magazines\u00a0and In-flight Magazines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#2_Radio_Advertising_for_FinTech_Apps\" title=\"2.\u00a0Radio Advertising for FinTech Apps\">2.\u00a0Radio Advertising for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#3_Airport_Advertising_for_FinTech_Apps\" title=\"3.\u00a0Airport Advertising for FinTech Apps\">3.\u00a0Airport Advertising for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#4_In-Transit_Advertising_for_FinTech_Apps\" title=\"4.\u00a0In-Transit Advertising for FinTech Apps\">4.\u00a0In-Transit Advertising for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#5_Advertising_in_Business_News_Websites_Apps\" title=\"5.\u00a0Advertising in Business News Websites &amp; Apps\">5.\u00a0Advertising in Business News Websites &amp; Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#6_Tech-Park_Advertising_for_FinTech_Apps\" title=\"6.\u00a0Tech-Park Advertising for FinTech Apps\">6.\u00a0Tech-Park Advertising for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#7_Influencer_Marketing_for_FinTech_Apps\" title=\"7.\u00a0Influencer Marketing for FinTech Apps\">7.\u00a0Influencer Marketing for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#8_LinkedIn_Advertising_for_FinTech_Apps\" title=\"8.\u00a0LinkedIn Advertising for FinTech Apps\">8.\u00a0LinkedIn Advertising for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#9_Hotstar_Jio_App_Advertising_for_FinTech_Apps\" title=\"9.\u00a0Hotstar\u00a0&amp; Jio App\u00a0Advertising for FinTech Apps\">9.\u00a0Hotstar\u00a0&amp; Jio App\u00a0Advertising for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#10_Inshorts_App_Advertising_for_FinTech_Apps\" title=\"10.\u00a0Inshorts App Advertising for FinTech Apps\">10.\u00a0Inshorts App Advertising for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#11_Ola_App_Advertising_for_FinTech_Apps\" title=\"11.\u00a0Ola App Advertising for FinTech Apps\">11.\u00a0Ola App Advertising for FinTech Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#12_Native_Ad_Platform_for_FinTech_Advertising\" title=\"12.\u00a0Native Ad Platform for FinTech Advertising\">12.\u00a0Native Ad Platform for FinTech Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/12-effective-ways-to-promote-your-fintech-app\/#What_is_the_optimum_duration_for_FinTech_Advertising_Campaigns\" title=\"What is the optimum duration for FinTech Advertising Campaigns?\">What is the optimum duration for FinTech Advertising Campaigns?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Best_advertising_platforms_to_target_FinTech_App_customers\"><\/span><strong><b>Best advertising platforms to target FinTech App customers<\/b><\/strong><strong><b>:<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<table id=\"tablepress-55\" class=\"tablepress tablepress-id-55\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Advertising Medium<\/th><th class=\"column-2\">Media Type<\/th><th class=\"column-3\">Starting Budget<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Business Newspapers &amp; Magazines<\/td><td class=\"column-2\">Magazine\/Newspaper<\/td><td class=\"column-3\">2 Lakh Onwards<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Airport &amp; In-flight Magazine<\/td><td class=\"column-2\">Magazine\/Non-Traditional<\/td><td class=\"column-3\">1 Lakh Onwards<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Radio Advertising<\/td><td class=\"column-2\">Radio<\/td><td class=\"column-3\">30,000 Onwards<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">In-Transit Advertising<\/td><td class=\"column-2\">Non-Traditional<\/td><td class=\"column-3\">30,000 Onwards<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Tech Park Advertising<\/td><td class=\"column-2\">Non-Traditional<\/td><td class=\"column-3\">1 Lakh Onwards<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Business News Websites &amp; Apps<\/td><td class=\"column-2\">Digital<\/td><td class=\"column-3\">50,000 Onwards<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Influencer Marketing<\/td><td class=\"column-2\">Digital<\/td><td class=\"column-3\">50,000 Onwards<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">LinkedIn Advertising<\/td><td class=\"column-2\">Digital<\/td><td class=\"column-3\">15,000 Onwards<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">In-App Advertising: Hotstar, Jio, Inshorts, Ola<\/td><td class=\"column-2\">Digital<\/td><td class=\"column-3\">30,000 Onwards<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Native Ad Platforms<\/td><td class=\"column-2\">Digital<\/td><td class=\"column-3\">10,000 Onwards<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<h2><span class=\"ez-toc-section\" id=\"Who_should_FinTech_companies_advertise_to\"><\/span><strong><b>Who should <\/b><\/strong><strong><b>FinTech companies advertise<\/b><\/strong><strong><b>\u00a0to? <\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business professionals or corporate workers are found to be the early adopters of FinTech products and services because<\/p>\n<ul>\n<li>They are proficient in using technology<\/li>\n<li>They are actively involved in managing their finance efficiently<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Where_do_FinTech_companies_advertise\"><\/span><strong><b>Where do <\/b><\/strong><strong><b>FinTech companies advertise<\/b><\/strong><strong><b>?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based on the past advertising campaigns carried out by The Media Ant, the following are some statistics from the area of <strong><b>FinTech Advertising<\/b><\/strong>:<\/p>\n<p>Media Tools used for FinTech Advertising: (Source: The Media Ant Internal Data)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14086\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Advertising-Media-Used-by-FinTech-Companies.png?resize=740%2C405&#038;ssl=1\" alt=\"Advertising Media Used by FinTech Companies\" width=\"740\" height=\"405\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Advertising-Media-Used-by-FinTech-Companies.png?w=1259&amp;ssl=1 1259w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Advertising-Media-Used-by-FinTech-Companies.png?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Advertising-Media-Used-by-FinTech-Companies.png?resize=768%2C420&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Advertising-Media-Used-by-FinTech-Companies.png?resize=1024%2C560&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>When it comes to media platforms, FinTech brands choose non-traditional advertising platforms: Bus branding, Cab branding, Auto branding, and Tech Park branding.<\/p>\n<p>FinTech Advertisers also find radio a very effective medium for advertising.<\/p>\n<p>Following are 17 best media platforms popular for FinTech Advertising:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Print_Advertising_for_FinTech_Advertising-_Advertising_in_Business_Newspapers_Business_Magazines_and_In-flight_Magazines\"><\/span><b>1.\u00a0<\/b><strong><b>Print Advertising for FinTech Advertising- <\/b><\/strong><a href=\"https:\/\/www.themediaant.com\/newspaper?categories=Business%20and%20Finance\"><u>Advertising in Business Newspapers<\/u><\/a><strong><b>, <\/b><\/strong><a href=\"https:\/\/www.themediaant.com\/magazine?categories=Business\"><u>Business Magazines<\/u><\/a><strong><b>\u00a0and <\/b><\/strong><a href=\"https:\/\/www.themediaant.com\/magazine?categories=Inflight\"><u>In-flight Magazines<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Often present in offices and corporate gatherings, advertising in business newspapers and business magazines are the best ways to reach out to business professionals and so are the in-flight magazines that flight passengers often read to pass the time as all other media have to be kept in switch-off mode.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14087\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/FinTech-Ads-in-The-Hindu-Newspaper.png?resize=658%2C1011&#038;ssl=1\" alt=\"FinTech Ads in The Hindu Newspaper\" width=\"658\" height=\"1011\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/FinTech-Ads-in-The-Hindu-Newspaper.png?w=658&amp;ssl=1 658w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/FinTech-Ads-in-The-Hindu-Newspaper.png?resize=195%2C300&amp;ssl=1 195w\" sizes=\"(max-width: 658px) 100vw, 658px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Radio_Advertising_for_FinTech_Apps\"><\/span><b>2.\u00a0<\/b><a href=\"http:\/\/www.themediaant.com\/radio\"><u>Radio Advertising for FinTech Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Radio advertising is an effective way to target business professionals with cars while they commute to work every day. Especially in metro cities, where people travel long distance for work and traffic jams are common, radio plays a major role. There are various options from jingle, sponsorship tags, RJ mentions and contests to select for advertising.<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Airport_Advertising_for_FinTech_Apps\"><\/span><b>3.\u00a0<\/b><a href=\"http:\/\/www.themediaant.com\/airport\"><u>Airport Advertising for FinTech Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business professionals often travel to different cities and countries for business purpose. They spend hours in airports and airport lounges waiting for their flights. Advertising in airports is a good way to reach out to the premium audience.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14088\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Airport.jpg?resize=740%2C487&#038;ssl=1\" alt=\"FinTech Ads on Airport\" width=\"740\" height=\"487\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Airport.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Airport.jpg?resize=300%2C198&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Airport.jpg?resize=768%2C506&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Airport.jpg?resize=1024%2C674&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_In-Transit_Advertising_for_FinTech_Apps\"><\/span><b>4.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EAuto&amp;categories=Transit%3EBicycle&amp;categories=Transit%3EBus%20Branding&amp;categories=Transit%3EBus%20Stand&amp;categories=Transit%3EIn%20Train&amp;categories=Transit%3ELocal%20Train&amp;categories=Transit%3EM\"><u>In-Transit Advertising for FinTech Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Large sized, attractive ads at eye level, and low cost per reach makes in-transit advertising a favorite among advertisers. One of the advantages of in-transit advertising is the ability of hyperlocal targeting.<\/p>\n<ul>\n<li>Bus Advertising: Bus routes leading to prominent Tech Parks can be targeted for bus branding.<\/li>\n<li>Metro Advertising: All the major metro and tier 1 cities in India have metro rail which mostly runs in and around the commercial centers of the cities.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14089\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/bus.png?resize=740%2C659&#038;ssl=1\" alt=\"Fintech advertisements on bus\" width=\"740\" height=\"659\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/bus.png?w=801&amp;ssl=1 801w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/bus.png?resize=300%2C267&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/bus.png?resize=768%2C684&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14090\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/metro.png?resize=687%2C394&#038;ssl=1\" alt=\"Fintech Ads on Metro Train\" width=\"687\" height=\"394\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/metro.png?w=687&amp;ssl=1 687w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/metro.png?resize=300%2C172&amp;ssl=1 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Advertising_in_Business_News_Websites_Apps\"><\/span><b>5.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/digital?categories=Business%20and%20Finance\"><u>Advertising in Business News Websites &amp; Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Majority of office goers have shifted to news websites and apps, thanks to free access and the ease of using digital news platforms. Display and video advertising on these websites and apps can help FinTech brands to target potential users.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14091\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Native-Ads.png?resize=740%2C517&#038;ssl=1\" alt=\"FinTech Ads on Native Ad Platform\" width=\"740\" height=\"517\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Native-Ads.png?w=1224&amp;ssl=1 1224w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Native-Ads.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Native-Ads.png?resize=768%2C536&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Native-Ads.png?resize=1024%2C715&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Tech-Park_Advertising_for_FinTech_Apps\"><\/span><b>6.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Work%20and%20Education%3EIT%20Parks\"><u>Tech-Park Advertising for FinTech Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tech Parks are megastructures that house multiple companies and startups along with various shared facilities. They also serve as an effective advertising platform for advertisers who want to target corporate employees. From kiosks to elevator branding, there are several branding options available for advertisers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14092\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/citi.jpg?resize=440%2C448&#038;ssl=1\" alt=\"Fintech Ads in IT Park\" width=\"440\" height=\"448\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/citi.jpg?w=440&amp;ssl=1 440w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/citi.jpg?resize=295%2C300&amp;ssl=1 295w\" sizes=\"(max-width: 440px) 100vw, 440px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14093\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/hdfc.jpg?resize=450%2C350&#038;ssl=1\" alt=\"FinTech Ads in IT Park\" width=\"450\" height=\"350\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/hdfc.jpg?w=450&amp;ssl=1 450w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/hdfc.jpg?resize=300%2C233&amp;ssl=1 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Influencer_Marketing_for_FinTech_Apps\"><\/span><b>7.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/digital\/social-media-influencers-social-media-advertising\"><u>Influencer Marketing for FinTech Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to financing, people love to listen to advice from their family, friends and role models. This is where influencer marketing comes into the picture. Influencer marketing would not only help advertisers to connect with your target audience but would also add credibility.<\/p>\n<p><iframe loading=\"lazy\" title=\"6 Easiest Money Multiplying Options - Investment Options Explained | Ranveer Allahbadia Finance\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/ZFbH98DVZJY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_LinkedIn_Advertising_for_FinTech_Apps\"><\/span><b>8.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/digital\/linkedin-social-media-advertising\"><u>LinkedIn Advertising for FinTech Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A social media platform dedicated to connecting business professionals across the world, LinkedIn can be leveraged to reach out to the target audience organically as well as advertising options like sponsored content, display ads, video ads, and Inmail.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14094\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Linkedin.png?resize=740%2C642&#038;ssl=1\" alt=\"FinTech Ads on LinkedIn\" width=\"740\" height=\"642\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Linkedin.png?w=823&amp;ssl=1 823w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Linkedin.png?resize=300%2C260&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Linkedin.png?resize=768%2C666&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Hotstar_Jio_App_Advertising_for_FinTech_Apps\"><\/span><b>9.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\"><u>Hotstar<\/u><\/a><strong><b>\u00a0&amp; <\/b><\/strong><a href=\"https:\/\/www.themediaant.com\/digital\/jio-app-advertising\"><u>Jio App<\/u><\/a><strong><b>\u00a0Advertising for FinTech Apps<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>OTT platforms are the future of entertainment. Advertising on OTT platforms not only give us an opportunity to reach out to highly engaged, entertainment-hungry audience across the states and cities but also help advertisers target their preferred audience through unique targeting options.<\/p>\n<p>Of all the OTT platforms, Hotstar and Jio Apps are the best suited for advertising FinTech apps due to appographic targeting (targeting audience based on their interest e.g. apps already present on their mobile handsets).<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-14095\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/hotstar-576x1024.png?resize=576%2C1024&#038;ssl=1\" alt=\"Fintech Ads on Hotstar App\" width=\"576\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/hotstar.png?resize=576%2C1024&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/hotstar.png?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/hotstar.png?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 576px) 100vw, 576px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Inshorts_App_Advertising_for_FinTech_Apps\"><\/span><b>10.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/digital\/inshorts-app-advertising\"><u>Inshorts App Advertising for FinTech Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For people unable to spare time for reading news, Inshorts is a boon. Used mostly by business professionals, Inshorts is the perfect app to stay updated.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14096\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/inshorts.png?resize=352%2C701&#038;ssl=1\" alt=\"Fintech Ads on Inshorts\" width=\"352\" height=\"701\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/inshorts.png?w=352&amp;ssl=1 352w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/inshorts.png?resize=151%2C300&amp;ssl=1 151w\" sizes=\"(max-width: 352px) 100vw, 352px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Ola_App_Advertising_for_FinTech_Apps\"><\/span><b>11.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/digital\/ola-app-advertising\"><u>Ola App Advertising for FinTech Apps<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertisers can now target business professionals on Ola App.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-14097\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/ola.png?resize=356%2C671&#038;ssl=1\" alt=\"FinTech Ads on Ola App\" width=\"356\" height=\"671\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/ola.png?w=356&amp;ssl=1 356w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/ola.png?resize=159%2C300&amp;ssl=1 159w\" sizes=\"(max-width: 356px) 100vw, 356px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Native_Ad_Platform_for_FinTech_Advertising\"><\/span><b>12.\u00a0<\/b><a href=\"https:\/\/www.themediaant.com\/digital\/times-group-native-website-advertising\"><u>Native Ad Platform for FinTech Advertising<\/u><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Native ads are advertisements that are presented in the same environment as the original content of the websites. Owing to their similarity and relevance to the other content on the page, native ads have higher chances of being clicked.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-14098\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Native-Ads-1-1024x715.png?resize=740%2C517&#038;ssl=1\" alt=\"FinTech Ads on Native Ad Platform\" width=\"740\" height=\"517\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Native-Ads-1.png?resize=1024%2C715&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Native-Ads-1.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Native-Ads-1.png?resize=768%2C536&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Native-Ads-1.png?w=1224&amp;ssl=1 1224w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_optimum_duration_for_FinTech_Advertising_Campaigns\"><\/span><strong><b>What is the optimum duration for FinTech Advertising Campaigns?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Campaign Duration across mediums for FinTech Advertising: (Source: The Media Ant Internal Data)<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-14099\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Campaign-Duration-of-FinTech-Advertisements-1024x574.png?resize=740%2C415&#038;ssl=1\" alt=\"Campaign Duration of FinTech Advertisements\" width=\"740\" height=\"415\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Campaign-Duration-of-FinTech-Advertisements.png?resize=1024%2C574&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Campaign-Duration-of-FinTech-Advertisements.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Campaign-Duration-of-FinTech-Advertisements.png?resize=768%2C430&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Campaign-Duration-of-FinTech-Advertisements.png?w=1264&amp;ssl=1 1264w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>During the past campaigns, we have found that advertisers opt for digital medium for a long duration ranging from 6 months to 12 months whereas campaigns on other mediums run from a month to 3 months.<\/p>\n<p>Want to know more about FinTech Advertising? Write to <a href=\"mailto:Help@TheMediaAnt.com\"><u>Help@TheMediaAnt.com<\/u><\/a>\u00a0for a customized plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The word FinTech is comprised of two words: Finance + Technology. With India moving towards both financial as well as digital literacy, demand for FinTech solutions is increasing by the&#8230;<\/p>\n","protected":false},"author":34,"featured_media":14100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2106,2105],"tags":[2042,2044,2043,882],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/fintech-image-1.jpg?fit=500%2C334&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14085"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14085"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14085\/revisions"}],"predecessor-version":[{"id":14103,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14085\/revisions\/14103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/14100"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=14085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=14085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}