{"id":14048,"date":"2019-07-05T11:23:48","date_gmt":"2019-07-05T05:53:48","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=14048"},"modified":"2022-04-26T14:02:15","modified_gmt":"2022-04-26T08:32:15","slug":"antecdote-how-hotstar-helped-swiggy-satisfy-its-growth-hunger","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/antecdote-how-hotstar-helped-swiggy-satisfy-its-growth-hunger\/","title":{"rendered":"An(t)ecdote: How Hotstar helped Swiggy satisfy it\u2019s growth hunger?"},"content":{"rendered":"<p style=\"text-align: left;\">There\u2019s an old saying- \u201cThe thirsty goes to the well, the well doesn&#8217;t go to the thirsty\u201d. In marketing, however, it\u2019s the other way round. But how does one well reach out to millions of thirsty people? It\u2019s the most common question advertisers ask and a good one indeed.<\/p>\n<p style=\"text-align: left;\"><strong>Meet Swiggy, a popular food delivery app taking on the likes of Zomato, Uber Eats, etc. This is a love story of Hunger meets Entertainment and a demonstration of how the right platform can boost your product offering.<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0ccc479486d\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a0ccc479486d\"  type=\"checkbox\" id=\"item-6a0ccc479486d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/antecdote-how-hotstar-helped-swiggy-satisfy-its-growth-hunger\/#Swiggy-Hotstar_Integration_IPL_2019_Special\" title=\"Swiggy-Hotstar Integration: IPL 2019 Special\">Swiggy-Hotstar Integration: IPL 2019 Special<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/antecdote-how-hotstar-helped-swiggy-satisfy-its-growth-hunger\/#What_were_the_ingredients_of_this_perfect_recipe_for_success\" title=\"What were the ingredients of this perfect recipe for success?\">What were the ingredients of this perfect recipe for success?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Swiggy-Hotstar_Integration_IPL_2019_Special\"><\/span><strong><b>Swiggy-Hotstar Integration: IPL 2019 Special<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-14049\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/30.png?resize=200%2C184&#038;ssl=1\" alt=\"Swiggy advertising on Hotstar\" width=\"200\" height=\"184\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/30.png?w=554&amp;ssl=1 554w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/30.png?resize=300%2C277&amp;ssl=1 300w\" sizes=\"(max-width: 200px) 100vw, 200px\" title=\"\" data-recalc-dims=\"1\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-14051\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/6.png?resize=200%2C184&#038;ssl=1\" alt=\"Swiggy Advertising Case Study\" width=\"200\" height=\"184\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/6.png?w=554&amp;ssl=1 554w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/6.png?resize=300%2C277&amp;ssl=1 300w\" sizes=\"(max-width: 200px) 100vw, 200px\" title=\"\" data-recalc-dims=\"1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-14050\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/117.png?resize=200%2C184&#038;ssl=1\" alt=\"Advertise on Hotstar\" width=\"200\" height=\"184\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/117.png?w=554&amp;ssl=1 554w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/117.png?resize=300%2C277&amp;ssl=1 300w\" sizes=\"(max-width: 200px) 100vw, 200px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"What_were_the_ingredients_of_this_perfect_recipe_for_success\"><\/span><strong><b>What were the ingredients of this perfect recipe for success?<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-14052 alignleft\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Analytic-300x181.png?resize=200%2C121&#038;ssl=1\" alt=\"Swiggy Advertising on Hotstar\" width=\"200\" height=\"121\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Analytic.png?resize=300%2C181&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Analytic.png?w=612&amp;ssl=1 612w\" sizes=\"(max-width: 200px) 100vw, 200px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p style=\"text-align: center;\">The insight behind the campaign: A considerable<strong><b>\u00a0hike<\/b><\/strong>\u00a0in food ordering during cricket matches.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-14053 alignleft\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Product.png?resize=175%2C92&#038;ssl=1\" alt=\"Swiggy Advertisement on Hotstar\" width=\"175\" height=\"92\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Product.png?w=668&amp;ssl=1 668w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Product.png?resize=300%2C158&amp;ssl=1 300w\" sizes=\"(max-width: 175px) 100vw, 175px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>Swiggy Pop: Meal for 1 <strong><b>exclusively<\/b><\/strong>\u00a0created for Swiggy users<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-14054\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Placement1.png?resize=225%2C85&#038;ssl=1\" alt=\"Swiggy advertising campaign on Hotstar\" width=\"225\" height=\"85\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Placement1.png?w=851&amp;ssl=1 851w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Placement1.png?resize=300%2C114&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Placement1.png?resize=768%2C291&amp;ssl=1 768w\" sizes=\"(max-width: 225px) 100vw, 225px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>Food ordering feature <strong><b>integrated <\/b><\/strong>into Hotstar App so that people can order food without leaving the match<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-14055\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Timing.png?resize=175%2C88&#038;ssl=1\" alt=\"Swiggy advertising campaign on Hotstar\" width=\"175\" height=\"88\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Timing.png?w=697&amp;ssl=1 697w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Timing.png?resize=300%2C152&amp;ssl=1 300w\" sizes=\"(max-width: 175px) 100vw, 175px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><strong><b>Event-triggered offer<\/b><\/strong>\u00a0to keep the audience engaged: \u201cSwiggy 6\u201d coupon<strong><b>\u00a0<\/b><\/strong>to be used within 6 minutes of a sixer to avail 60% discount<\/p>\n<p><strong><b>\u00a0<\/b><\/strong><strong><b><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-14056\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/07\/Communication.png?resize=250%2C88&#038;ssl=1\" alt=\"Swiggy Ads on Hotstar during IPL 2019\" width=\"250\" height=\"88\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Communication.png?w=1001&amp;ssl=1 1001w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Communication.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/Communication.png?resize=768%2C270&amp;ssl=1 768w\" sizes=\"(max-width: 250px) 100vw, 250px\" title=\"\" data-recalc-dims=\"1\"><\/b><\/strong><\/p>\n<p>Functional and effective video ads to communicate <strong><b>the offers and benefits<\/b><\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/H1ZTqT9b6TM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong><b>Want the magic re-created for your brand on Hotstar?<\/b><\/strong><\/p>\n<p><a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\">Check Hotstar Ad Rates<\/a><\/p>\n<p>or<\/p>\n<p>Write to us at Help@TheMediaAnt.com for a customized media plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an old saying- \u201cThe thirsty goes to the well, the well doesn&#8217;t go to the thirsty\u201d. In marketing, however, it\u2019s the other way round. But how does one well&#8230;<\/p>\n","protected":false},"author":34,"featured_media":14079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2065,5],"tags":[1687,1742,2040,2041],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/07\/3-Swiggy-Delivery-Boy.jpeg?fit=875%2C583&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14048"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14048"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14048\/revisions"}],"predecessor-version":[{"id":20222,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14048\/revisions\/20222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/14079"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=14048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=14048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}