{"id":1382,"date":"2017-02-02T16:53:08","date_gmt":"2017-02-02T11:23:08","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1382"},"modified":"2019-08-09T12:17:59","modified_gmt":"2019-08-09T06:47:59","slug":"how-to-advertise-in-tv","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-to-advertise-in-tv\/","title":{"rendered":"How to advertise in TV"},"content":{"rendered":"

As a TV planner, I get frequent questions from people wanting to advertise on TV in India. The brand asking these TV advertising related questions can be broadly divided in 2 groups. The first group is of people who have been advertising in TV for some time and have specific questions on how to improve. However, the blog post is related to the second category of people, who have just seen someone else advertising on TV and don’t know how to go about advertising on television in India. I have tried to maintain a layman’s perspective and many of the finer details have been ignored for the sake of simplicity.<\/p>\n

Frequently asked questions on TV advertising in India are:<\/p>\n

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  1. How much does it cost to advertise on TV?<\/li>\n
  2. What are the packages available for TV advertising?<\/li>\n
  3. Can I target only a specific city while advertising on TV channels?<\/li>\n
  4. How many people will see my TV ad ?<\/li>\n
  5. How many times shall I play the ad during a TV campaign?<\/li>\n
  6. For how many days should I play the ad?<\/li>\n
  7. What to do if I want to advertise?<\/li>\n<\/ol>\n

    Now let me try answering each of these questions.<\/p>\n

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    Table of Contents<\/p>\n