This is an exciting time for video OTT platforms. With video becoming the preferred mode of information and entertainment, the pressure on publishers to provide the audience with a varied assortment of content-on-demand is growing.<\/p>\n
Two of the biggest stalwarts in the on-demand video category are YouTube and Hotstar. Till date, YouTube was known for its wide reach across the country (265 million monthly active users) but with the recent season of IPL in March-May 2019, Hotstar has been able to garner 300 million monthly active users.<\/p>\n
Hence, one major question that we encounter is: Which is a better platform for Video Advertising? Is YouTube advertising better because of the mass reach or Hotstar advertising is the best option owing to the rich assortment of content? The answer, however, is not so simple. Hence, we have listed down some of the major differences between YouTube advertising and Hotstar advertising apart from pricing.<\/p>\n\n
| Parameter<\/th> | YouTube<\/th> | Hotstar<\/th>\n<\/tr>\n<\/thead>\n |
|---|---|---|
| Campaign Objective<\/td> | Story Telling<\/td> | Brand Messaging<\/td>\n<\/tr>\n |
| Advertising Format<\/td> | Long Video Ads Allowed<\/td> | Max Ad Length 1 minute<\/td>\n<\/tr>\n |
| Targeting Options<\/td> | Interest based<\/td> | Behavior based<\/td>\n<\/tr>\n |
| Re-targeting Option<\/td> | Re-targeting possible for website visitors<\/td> | Re-targeting possible for Hotstar ad viewers only<\/td>\n<\/tr>\n |
| Content Format<\/td> | Short format videos<\/td> | Long format videos and Live Sports Coverage<\/td>\n<\/tr>\n |
| Usage Purpose<\/td> | Varied from entertainment to education<\/td> | Entertainment<\/td>\n<\/tr>\n |
| Brand Safety<\/td> | No control<\/td> | High quality authentic curated content<\/td>\n<\/tr>\n |
| Engagement Level<\/td> | Low<\/td> | High<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n |