{"id":13562,"date":"2019-04-17T14:02:12","date_gmt":"2019-04-17T08:32:12","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=13562"},"modified":"2022-08-11T17:01:34","modified_gmt":"2022-08-11T11:31:34","slug":"apple-campaign-execution-for-launch-of-imagine-store-in-vega-city-mall-bengaluru","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/apple-campaign-execution-for-launch-of-imagine-store-in-vega-city-mall-bengaluru\/","title":{"rendered":"Apple: Campaign Execution For Launch of Imagine Store in Vega City Mall, Bengaluru"},"content":{"rendered":"\n<p><strong>Client:<\/strong> Ample (Imagine Stores)<\/p>\n\n\n\n<p><strong>Objective:<\/strong> To create awareness about the launch of the new imagine (Apple) store in Vega City Mall, Bannerghatta Road<\/p>\n\n\n\n<p><strong>Approach: <\/strong>Multi-channel approach using both city-level and hyperlocal mediums<\/p>\n\n\n\n<p><strong>Media:&nbsp;<\/strong><\/p>\n\n\n\n<ol><li><strong>Newspaper<\/strong>: Inserts in&nbsp; Times of India, Deccan Herald<\/li><li><strong>Radio: <\/strong>Jingle in&nbsp;Radio Fever, Radio City<\/li><li><strong>Digital:&nbsp;<\/strong>Ola App with targeting (Cab Type+ Time + Geo)<\/li><li><strong>Cinema:&nbsp;<\/strong>Vega City Mall, Bannerghatta Road<\/li><\/ol>\n\n\n\n<p><strong>Execution Images:<\/strong><\/p>\n\n\n\n<p>Radio<\/p>\n\n\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n\t<div class=\"wp-playlist wp-audio-playlist wp-playlist-light\">\n\t\t\t<div class=\"wp-playlist-current-item\"><\/div>\n\t\t<audio controls=\"controls\" preload=\"none\" width=\"718\"\n\t\t\t><\/audio>\n\t<div class=\"wp-playlist-next\"><\/div>\n\t<div class=\"wp-playlist-prev\"><\/div>\n\t<noscript>\n\t<ol>\n\t\t<li><a href='https:\/\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/blr-comm-Ample-Eng-rev2-04-010419-20sec.mp3'>Radio Jingle 1 for Imagine Stores<\/a><\/li><li><a href='https:\/\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/imagine-store-vega-city-mall-1.mp3'>Radio Jingle 2 for Imagine Stores<\/a><\/li><li><a href='https:\/\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/imagine-store-vega-city-mall-3.mp3'>Radio Jingle 3 for Imagine Stores<\/a><\/li><li><a href='https:\/\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/imagine-store-vega-city-mall-4.mp3'>Radio Jingle 4 for Imagine Stores<\/a><\/li>\t<\/ol>\n\t<\/noscript>\n\t<script type=\"application\/json\" class=\"wp-playlist-script\">{\"type\":\"audio\",\"tracklist\":true,\"tracknumbers\":true,\"images\":true,\"artists\":true,\"tracks\":[{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/blr-comm-Ample-Eng-rev2-04-010419-20sec.mp3\",\"type\":\"audio\\\/mpeg\",\"title\":\"Radio Jingle 1 for Imagine Stores\",\"caption\":\"\",\"description\":\"\\\"blr-comm-Ample Eng rev2 04-010419-20sec\\\".\",\"meta\":{\"length_formatted\":\"0:21\"},\"image\":{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-includes\\\/images\\\/media\\\/audio.png\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-includes\\\/images\\\/media\\\/audio.png\",\"width\":48,\"height\":64}},{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/imagine-store-vega-city-mall-1.mp3\",\"type\":\"audio\\\/mpeg\",\"title\":\"Radio Jingle 2 for Imagine Stores\",\"caption\":\"\",\"description\":\"\\\"imagine store vega city mall - 1\\\". Genre: Other.\",\"meta\":{\"genre\":\"Other\",\"length_formatted\":\"0:22\"},\"image\":{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-includes\\\/images\\\/media\\\/audio.png\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-includes\\\/images\\\/media\\\/audio.png\",\"width\":48,\"height\":64}},{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/imagine-store-vega-city-mall-3.mp3\",\"type\":\"audio\\\/mpeg\",\"title\":\"Radio Jingle 3 for Imagine Stores\",\"caption\":\"\",\"description\":\"\\\"imagine store vega city mall - 3\\\". Genre: Other.\",\"meta\":{\"genre\":\"Other\",\"length_formatted\":\"0:21\"},\"image\":{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-includes\\\/images\\\/media\\\/audio.png\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-includes\\\/images\\\/media\\\/audio.png\",\"width\":48,\"height\":64}},{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/imagine-store-vega-city-mall-4.mp3\",\"type\":\"audio\\\/mpeg\",\"title\":\"Radio Jingle 4 for Imagine Stores\",\"caption\":\"\",\"description\":\"\\\"imagine store vega city mall - 4\\\". Genre: Other.\",\"meta\":{\"genre\":\"Other\",\"length_formatted\":\"0:22\"},\"image\":{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-includes\\\/images\\\/media\\\/audio.png\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\\\/\\\/www.themediaant.com\\\/blog\\\/wp-includes\\\/images\\\/media\\\/audio.png\",\"width\":48,\"height\":64}}]}<\/script>\n<\/div>\n\t\n\n\n\n<p>Newspaper <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"402\" height=\"632\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/TOI-Ample.png?resize=402%2C632&#038;ssl=1\" alt=\"\" class=\"wp-image-13563\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/TOI-Ample.png?w=402&amp;ssl=1 402w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/TOI-Ample.png?resize=191%2C300&amp;ssl=1 191w\" sizes=\"(max-width: 402px) 100vw, 402px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"519\" height=\"824\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/ample2.png?resize=519%2C824&#038;ssl=1\" alt=\"\" class=\"wp-image-13564\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/ample2.png?w=519&amp;ssl=1 519w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/ample2.png?resize=189%2C300&amp;ssl=1 189w\" sizes=\"(max-width: 519px) 100vw, 519px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"576\" height=\"1024\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0006-576x1024.jpg?resize=576%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-13566\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0006.jpg?resize=576%2C1024&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0006.jpg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0006.jpg?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 576px) 100vw, 576px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"576\" height=\"1024\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0008-576x1024.jpg?resize=576%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-13567\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0008.jpg?resize=576%2C1024&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0008.jpg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0008.jpg?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 576px) 100vw, 576px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"576\" height=\"1024\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0009-576x1024.jpg?resize=576%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-13568\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0009.jpg?resize=576%2C1024&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0009.jpg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0009.jpg?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 576px) 100vw, 576px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"576\" height=\"1024\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0010-576x1024.jpg?resize=576%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-13569\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0010.jpg?resize=576%2C1024&amp;ssl=1 576w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0010.jpg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/IMG-20190403-WA0010.jpg?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 576px) 100vw, 576px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Client: Ample (Imagine Stores) Objective: To create awareness about the launch of the new imagine (Apple) store in Vega City Mall, Bannerghatta Road Approach: Multi-channel approach using both city-level and&#8230;<\/p>\n","protected":false},"author":34,"featured_media":13575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2111],"tags":[1776,1774,1775],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/P1480011-1280x720.jpg?fit=1280%2C720&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/13562"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=13562"}],"version-history":[{"count":11,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/13562\/revisions"}],"predecessor-version":[{"id":21668,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/13562\/revisions\/21668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/13575"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=13562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=13562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=13562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}