{"id":1289,"date":"2017-02-01T16:49:56","date_gmt":"2017-02-01T11:19:56","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1289"},"modified":"2019-08-09T12:18:47","modified_gmt":"2019-08-09T06:48:47","slug":"marketing-plan-travel-tourism-company","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/marketing-plan-travel-tourism-company\/","title":{"rendered":"Travel and Tourism related Marketing Plan"},"content":{"rendered":"

Travel and Tourism companies are in constant need for a marketing plan. The sector of Travel and Tourism includes multiple services such as Transportation (bus, cab, train, airline), Hotels, Restaurant and many more. Most of the service providers and others involved in the travel and tourism industry would need to carry out marketing campaigns to reach out to their consumers.<\/p>\n

There are a lot of options which can be considered while making a marketing plan to reach out to consumers by companies in the Travel and Tourism industry.<\/p>\n

A standard plan for any company in Travel and Tourism industry can refer to the plan mentioned\u00a0hereafter:<\/p>\n

List of Media Options to be considered while making a Marketing Plan<\/strong><\/span><\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t
S\/No.<\/th>Media Option<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>Outdoor Advertising<\/td>\n<\/tr>\n
2<\/td>Airport Advertising<\/td>\n<\/tr>\n
3<\/td>Cinema Advertising<\/td>\n<\/tr>\n
4<\/td>Digital Advertising<\/td>\n<\/tr>\n
5<\/td>Magazine Advertising<\/td>\n<\/tr>\n
6<\/td>Radio Advertising<\/td>\n<\/tr>\n
7<\/td>Television Advertising<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

Outdoor Advertising Options<\/strong><\/p>\n

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Due to traffic congestion in most of the cities and people on the move, Outdoor has been one of the preferred mediums for companies in travel and tourism industry to advertise their product or services.<\/p>\n

Details for\u00a0Outdoor advertising options<\/span><\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Sl.
\nNo.<\/th>		City<\/th>Location<\/th>Media Vehicle<\/th>Number <\/th>\n<\/tr>\n<\/thead>\n
1<\/td>Delhi - NCR<\/td>Across Delhi NCR<\/td>Cab Branding<\/td>400<\/td>\n<\/tr>\n
2<\/td>Kolkata<\/td>Across Kolkata<\/td>Tram and Metro <\/td>2- 4<\/td>\n<\/tr>\n
3<\/td>Chennai<\/td>Across Chennai<\/td>Cab Branding<\/td>200<\/td>\n<\/tr>\n
4<\/td>Hyderabad<\/td>Across Hyderabad<\/td>Cab Branding<\/td>200<\/td>\n<\/tr>\n
5<\/td>Bangaluru<\/td>Across Bangaluru<\/td>Cab Branding<\/td>200<\/td>\n<\/tr>\n
6<\/td>Surat<\/td>Across Surat<\/td>Cab Branding<\/td>50<\/td>\n<\/tr>\n
7<\/td>Ahmedabad<\/td>Across Ahmedabad<\/td>Cab Branding<\/td>250<\/td>\n<\/tr>\n
8<\/td>Goa<\/td>Across Goa<\/td>Cab Branding<\/td>50<\/td>\n<\/tr>\n
9<\/td>Mumbai<\/td>Across Mumbai<\/td>Cab Branding<\/td>400<\/td>\n<\/tr>\n
10<\/td>Delhi<\/td>Across Delhi<\/td>Bus Shelter<\/td>1<\/td>\n<\/tr>\n
11<\/td>Delhi<\/td>Across Delhi<\/td>Delhi Metro Station<\/td>2<\/td>\n<\/tr>\n
12<\/td>Delhi<\/td>Across Delhi<\/td>Billboard & Unipoles<\/td>1<\/td>\n<\/tr>\n
13<\/td>Delhi<\/td>Across Delhi<\/td>Utilities<\/td>10<\/td>\n<\/tr>\n
14<\/td>Mumbai<\/td>Across Mumbai<\/td>Bus Shelter<\/td>1<\/td>\n<\/tr>\n
15<\/td>Kolkata<\/td>Across Kolkata<\/td>Hoarding<\/td>1<\/td>\n<\/tr>\n
16<\/td>Bangalore<\/td>Across Bangalore<\/td>Bus Shelter<\/td>1<\/td>\n<\/tr>\n
17<\/td>Ahmedabad<\/td>Across Ahmedabad<\/td>Bus Shelter<\/td>1<\/td>\n<\/tr>\n
18<\/td>Surat<\/td>Across Surat<\/td>Bus Shelter<\/td>1<\/td>\n<\/tr>\n
19<\/td>Lucknow<\/td>Across Lucknow<\/td>Bus Shelter<\/td>1<\/td>\n<\/tr>\n
<\/td><\/td><\/td><\/td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

For\u00a0Outdoor advertising in India, please click here<\/a>\u00a0<\/em><\/p>\n

Airport Advertising Options\u00a0<\/strong><\/p>\n

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With the rise in airline travelers in India, modernization of Airports and improved connectivity, has\u00a0made Airport Advertising the most suitable advertising option for companies in Travel and Tourism space.<\/p>\n

Details for Airport\u00a0advertising options<\/span><\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Sl. No.<\/th>City<\/th>Location<\/th>Media Option<\/th>Days<\/th>\n<\/tr>\n<\/thead>\n
1<\/td>Ahmedabad<\/td>Domestic Departure- Security Hold Area<\/td>Wall Panel<\/td>60<\/td>\n<\/tr>\n
2<\/td>Ahmedabad<\/td>Domestic Arrivals \u2013Baggage Claim Area<\/td>Free Standing Panel<\/td>60<\/td>\n<\/tr>\n
3<\/td>Goa<\/td>Domestic Departure - Check In Area<\/td>Free Standing Panel<\/td>60<\/td>\n<\/tr>\n
4<\/td>Goa<\/td>Domestic Departures - Check In Area<\/td>Translite<\/td>60<\/td>\n<\/tr>\n
5<\/td>Goa<\/td>Domestic Departures - Security Hold Area<\/td>Translite<\/td>60<\/td>\n<\/tr>\n
6<\/td>Goa<\/td>Domestic Arrivals - Baggage Claim Area<\/td>Translite<\/td>60<\/td>\n<\/tr>\n
7<\/td>Goa<\/td>Domestic Arrivals - Baggage Claim Area<\/td>Free Standing Panel<\/td>60<\/td>\n<\/tr>\n
8<\/td>Delhi<\/td>T1 Departures<\/td>Unipole<\/td>60<\/td>\n<\/tr>\n
10<\/td>Delhi<\/td>T3 Domestic departure<\/td>Digital Screens - 63 No's.<\/td>30<\/td>\n<\/tr>\n
11<\/td>Delhi<\/td>International arrival<\/td>Translite at baggage belts<\/td>60<\/td>\n<\/tr>\n
12<\/td>Delhi<\/td>Domestic Departure<\/td>Video Wall<\/td>30<\/td>\n<\/tr>\n
13<\/td>Cochin<\/td>Domestic Arrivals - Baggage Claim Area<\/td>Translite<\/td>60<\/td>\n<\/tr>\n
14<\/td>Cochin<\/td>Domestic Arrivals - Baggage Claim Area<\/td>Double Sided Translite<\/td>60<\/td>\n<\/tr>\n
15<\/td>Mumbai<\/td>T1B Arrival<\/td>Hanging Panel<\/td>60<\/td>\n<\/tr>\n
16<\/td>Mumbai<\/td>Common arrival<\/td>Baggage belt digital - 48 Screens<\/td>60<\/td>\n<\/tr>\n
17<\/td>Bangalore<\/td>Domestic Departure<\/td>Video Wall<\/td>30<\/td>\n<\/tr>\n
18<\/td>Bangalore<\/td>Common arrival<\/td>Billboard<\/td>60<\/td>\n<\/tr>\n
19<\/td>Bangalore<\/td>Departure-Check in Hall before security check<\/td>17 inches Digital Screens - 10 No's.<\/td>60<\/td>\n<\/tr>\n
19<\/td>Bangalore<\/td>Location<\/td>Lightbox<\/td>60<\/td>\n<\/tr>\n
20<\/td>Hyderabad<\/td>Baggage Domestic Arrival<\/td>Wall Mount<\/td>60<\/td>\n<\/tr>\n
21<\/td>Hyderabad<\/td>Security hold area<\/td>Wall Mount- Mullion<\/td>60<\/td>\n<\/tr>\n
22<\/td>Hyderabad<\/td>Security hold area<\/td>Binnacle<\/td>60<\/td>\n<\/tr>\n
23<\/td>Chennai<\/td>Domestic Departures - Check In Area<\/td>Ambilit display<\/td>30<\/td>\n<\/tr>\n
24<\/td>Chennai<\/td>Domestic Arrivals - Baggage Claim Area<\/td>Translite<\/td>60<\/td>\n<\/tr>\n
25<\/td>AirIndia<\/td>Seatback branding<\/td>Behind each seat - 10 Aircrafts<\/td>60<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

For Airport\u00a0advertising in India, please click here<\/a>\u00a0<\/em><\/p>\n

Cinema Advertising Options<\/strong><\/p>\n

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There has been a significant rise in multiplex screens, increased occupancy levels and constant release of big budget movies in India. Due to these factors, the advertising In-Cinema Theatre has become an alternate media option which advertisers are not giving a miss.<\/p>\n

Details for Cinema\u00a0advertising options<\/span><\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
City<\/th>Multiplex Name<\/th>Screens<\/th>\n<\/tr>\n<\/thead>\n
Bangalore<\/td>PVR, Inox, Cinepolis, Carnival<\/td>50<\/td>\n<\/tr>\n
Mumbai<\/td>PVR, Inox, Cinepolis, Carnival<\/td>50<\/td>\n<\/tr>\n
Chennai<\/td>PVR, Inox, Cinepolis, Carnival<\/td>30<\/td>\n<\/tr>\n
Hyderabad<\/td>PVR, Inox, Cinepolis, Carnival<\/td>30<\/td>\n<\/tr>\n
Ahmedbad<\/td>PVR, Inox, Cinepolis, Carnival<\/td>30<\/td>\n<\/tr>\n
Surat<\/td>PVR, Inox, Cinepolis, Carnival<\/td>30<\/td>\n<\/tr>\n
Vadodara<\/td>PVR, Inox, Cinepolis, Carnival<\/td>30<\/td>\n<\/tr>\n
Jaipur<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Mangalore<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Coimbatore<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Delhi<\/td>PVR, Inox, Cinepolis, Carnival<\/td>50<\/td>\n<\/tr>\n
Kolkata<\/td>PVR, Inox, Cinepolis, Carnival<\/td>30<\/td>\n<\/tr>\n
Bhubaneshwar<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Vizag<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Cochin<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Indore<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Chandigarh<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Pune<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n
Raipur<\/td>PVR, Inox, Cinepolis, Carnival<\/td>20<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

For Cinema advertising in India, please click here<\/a>\u00a0<\/em><\/p>\n

Digital\u00a0Advertising Options<\/strong><\/p>\n