{"id":12620,"date":"2019-04-03T09:16:17","date_gmt":"2019-04-03T03:46:17","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=12620"},"modified":"2019-08-13T14:42:50","modified_gmt":"2019-08-13T09:12:50","slug":"handset-targeting-5-things-you-should-know-before-planning-a-device-targeted-campaign","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/handset-targeting-5-things-you-should-know-before-planning-a-device-targeted-campaign\/","title":{"rendered":"Handset Targeting: 5 things you should know before planning a mobile campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Here are some useful insights from a <strong>Nielsen study: What Handsets Say About Consumers<\/strong>. These insights would help you target mobile devices based on their price with a better understanding of audience behavior linked with the three categories of mobile devices:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-12623\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/a2.png?resize=740%2C287&#038;ssl=1\" alt=\"\" width=\"740\" height=\"287\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a2.png?w=796&amp;ssl=1 796w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a2.png?resize=300%2C116&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a2.png?resize=768%2C298&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f6ff4af0ef2\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f6ff4af0ef2\"  type=\"checkbox\" id=\"item-69f6ff4af0ef2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/handset-targeting-5-things-you-should-know-before-planning-a-device-targeted-campaign\/#1_People_having_premium_mobile_handsets_spend_more_time_on_their_phone\" title=\"#1: People having premium mobile handsets spend more time on their phone.\">#1: People having premium mobile handsets spend more time on their phone.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/handset-targeting-5-things-you-should-know-before-planning-a-device-targeted-campaign\/#2_Higher_share_of_premium_handsets_ownership_in_case_of_women_as_compared_to_men\" title=\"#2: Higher share of premium handsets ownership in case of women as compared to men\">#2: Higher share of premium handsets ownership in case of women as compared to men<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/handset-targeting-5-things-you-should-know-before-planning-a-device-targeted-campaign\/#3_Entry-level_handsets_are_mostly_owned_by_students_while_premium_handsets_are_owned_by_working_professionals_of_age_25_and_higher\" title=\"#3: Entry-level handsets are mostly owned by students while premium handsets are owned by working professionals of age 25 and higher.\">#3: Entry-level handsets are mostly owned by students while premium handsets are owned by working professionals of age 25 and higher.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/handset-targeting-5-things-you-should-know-before-planning-a-device-targeted-campaign\/#4_Majority_of_premium_handset_owners_reside_in_metros\" title=\"#4: Majority of premium handset owners reside in metros.\">#4: Majority of premium handset owners reside in metros.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/handset-targeting-5-things-you-should-know-before-planning-a-device-targeted-campaign\/#5_Premium_handset_owners_are_more_active_and_connected_socially_while_entry-level_handset_users_are_more_inclined_towards_information_and_entertainment\" title=\"#5: Premium handset owners are more active and connected socially while entry-level handset users are more inclined towards information and entertainment. \">#5: Premium handset owners are more active and connected socially while entry-level handset users are more inclined towards information and entertainment. <\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/handset-targeting-5-things-you-should-know-before-planning-a-device-targeted-campaign\/#Why_Handset_Targeting\" title=\"Why Handset Targeting?\">Why Handset Targeting?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_People_having_premium_mobile_handsets_spend_more_time_on_their_phone\"><\/span><span style=\"font-weight: 400;\">#1: People having premium mobile handsets spend more time on their phone.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although the percentage of time spent on various activities remain the same for users of all three types of handsets, people having premium phones spend more time on their mobile- 2 hours 17 minutes per day in entry-level sets and 3 hours 17 minutes per day in premium handsets.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-12624\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/a3.png?resize=740%2C345&#038;ssl=1\" alt=\"\" width=\"740\" height=\"345\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a3.png?w=786&amp;ssl=1 786w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a3.png?resize=300%2C140&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a3.png?resize=768%2C358&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Higher_share_of_premium_handsets_ownership_in_case_of_women_as_compared_to_men\"><\/span><span style=\"font-weight: 400;\">#2: Higher share of premium handsets ownership in case of women as compared to men<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-12625\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/a4.png?resize=740%2C419&#038;ssl=1\" alt=\"\" width=\"740\" height=\"419\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a4.png?w=796&amp;ssl=1 796w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a4.png?resize=300%2C170&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a4.png?resize=768%2C435&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Entry-level_handsets_are_mostly_owned_by_students_while_premium_handsets_are_owned_by_working_professionals_of_age_25_and_higher\"><\/span><span style=\"font-weight: 400;\">#3: Entry-level handsets are mostly owned by students while premium handsets are owned by working professionals of age 25 and higher.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">About 60% of premium handset users are above 25 years of age.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Majority_of_premium_handset_owners_reside_in_metros\"><\/span><span style=\"font-weight: 400;\">#4: Majority of premium handset owners reside in metros.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-12626\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/a5.png?resize=740%2C467&#038;ssl=1\" alt=\"\" width=\"740\" height=\"467\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a5.png?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a5.png?resize=300%2C189&amp;ssl=1 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Premium_handset_owners_are_more_active_and_connected_socially_while_entry-level_handset_users_are_more_inclined_towards_information_and_entertainment\"><\/span><span style=\"font-weight: 400;\">#5: Premium handset owners are more active and connected socially while entry-level handset users are more inclined towards information and entertainment. <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Premium handset owners use chat, image, and social networking apps more. Entry-level handset users use chats, browsers, and video streaming apps the most.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-12627\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/a6.png?resize=740%2C370&#038;ssl=1\" alt=\"\" width=\"740\" height=\"370\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a6.png?w=787&amp;ssl=1 787w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a6.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a6.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Why_Handset_Targeting\"><\/span><span style=\"font-weight: 400;\">Why Handset Targeting?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">India is riding on a wave of high demand for smartphones. Currently, there are about 340 million smartphone users in India and by the end of 2019, it is expected to reach 442 million by 2022. Availability of high-speed 4G Internet has only increased the hunger for smartphones, which are being fulfilled by several companies offering handsets for as low as INR 5000. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if we look at the average price of handsets purchased in India, we can see it increasing with years. This shows the evolution of mobile users from entry-level mobile sets to premium mobile sets.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-12621\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/04\/a1.png?resize=739%2C332&#038;ssl=1\" alt=\"\" width=\"739\" height=\"332\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a1.png?w=739&amp;ssl=1 739w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/a1.png?resize=300%2C135&amp;ssl=1 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Would you like to know more about mobile device targeting? You can write to us at <\/span><a href=\"mailto:Help@TheMediaAnt.com\"><span style=\"font-weight: 400;\">Help@TheMediaAnt.com<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are some useful insights from a Nielsen study: What Handsets Say About Consumers. These insights would help you target mobile devices based on their price with a better understanding&#8230;<\/p>\n","protected":false},"author":34,"featured_media":12590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2109,2110],"tags":[161,1760,1761],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/04\/business-woman-using-smart-phone-send-message-email_12338-486.jpg?fit=626%2C417&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12620"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=12620"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12620\/revisions"}],"predecessor-version":[{"id":14537,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12620\/revisions\/14537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/12590"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=12620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=12620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=12620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}