{"id":12570,"date":"2019-03-18T16:58:27","date_gmt":"2019-03-18T11:28:27","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=12570"},"modified":"2019-08-08T13:33:24","modified_gmt":"2019-08-08T08:03:24","slug":"university-of-dundee-campaign-attracting-young-minds","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/university-of-dundee-campaign-attracting-young-minds\/","title":{"rendered":"University of Dundee Campaign: Attracting young minds"},"content":{"rendered":"<p>With Board Examinations about to end, the annual Kumbh Mela of admissions is just a couple of months away. With the onset of admission season, parents and students are often overloaded with terabytes of information about universities, their admission processes, cut off marks etc. To rise above this clutter, it is always advisable to colleges and institutions to start advertising early.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-12571 aligncenter\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Capture.png?resize=605%2C432&#038;ssl=1\" alt=\"\" width=\"605\" height=\"432\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Capture.png?w=605&amp;ssl=1 605w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Capture.png?resize=300%2C214&amp;ssl=1 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<p>Following are details of our latest campaign execution for University of Dundee, Scotland.<\/p>\n<p><strong>Client:<\/strong> University of Dundee<\/p>\n<p><strong>Objective:<\/strong> To attract prospective students and their parents<\/p>\n<p><strong>Target Audience:<\/strong> Prospective students and their parents based in Metro cities<\/p>\n<p><strong>Geography:<\/strong> Mumbai, Chennai, Bangalore, Kolkata, Delhi, and Hyderabad<\/p>\n<p><strong>Media Selected: <\/strong><\/p>\n<ul>\n<li><strong>Newspaper: <\/strong>Education Times, a supplement of Times of India in Mumbai, Chennai, Bangalore, Kolkata, and Delhi<\/li>\n<li><strong>Non-Traditional: <\/strong>Delhi Metro (Yellow Line- leading to Delhi University)<\/li>\n<li><strong>Outdoor: <\/strong>Hoardings in Mumbai, Delhi, and Hyderabad<\/li>\n<\/ul>\n<p><strong>Execution Images:<\/strong><\/p>\n<p>Newspaper &#8211; Times of India Education Times<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignleft size-full wp-image-12572\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Picture1.png?resize=390%2C623&#038;ssl=1\" alt=\"\" width=\"390\" height=\"623\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture1.png?w=390&amp;ssl=1 390w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture1.png?resize=188%2C300&amp;ssl=1 188w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignleft size-full wp-image-12573\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Picture2.png?resize=459%2C709&#038;ssl=1\" alt=\"\" width=\"459\" height=\"709\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture2.png?w=459&amp;ssl=1 459w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture2.png?resize=194%2C300&amp;ssl=1 194w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Delhi Metro<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12574\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Picture7.png?resize=558%2C446&#038;ssl=1\" alt=\"\" width=\"558\" height=\"446\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture7.png?w=558&amp;ssl=1 558w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture7.png?resize=300%2C240&amp;ssl=1 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12575\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Picture6.jpg?resize=740%2C555&#038;ssl=1\" alt=\"\" width=\"740\" height=\"555\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture6.jpg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture6.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture6.jpg?resize=768%2C576&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Hoardings in Delhi, Mumbai and Hyderabad<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12576\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Picture3.png?resize=740%2C481&#038;ssl=1\" alt=\"\" width=\"740\" height=\"481\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture3.png?w=841&amp;ssl=1 841w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture3.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture3.png?resize=768%2C500&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture3.png?resize=460%2C300&amp;ssl=1 460w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture3.png?resize=740%2C480&amp;ssl=1 740w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12577\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Picture4.jpg?resize=740%2C546&#038;ssl=1\" alt=\"\" width=\"740\" height=\"546\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture4.jpg?w=778&amp;ssl=1 778w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture4.jpg?resize=300%2C221&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture4.jpg?resize=768%2C567&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Board Examinations about to end, the annual Kumbh Mela of admissions is just a couple of months away. With the onset of admission season, parents and students are often&#8230;<\/p>\n","protected":false},"author":34,"featured_media":12577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2111],"tags":[1747,1746,1745],"class_list":["post-12570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-marketing-campaign-for-college-admissions","tag-marketing-campaign-for-university-of-dundee","tag-university-of-dundee-campaign"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Picture4.jpg?fit=778%2C574&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=12570"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12570\/revisions"}],"predecessor-version":[{"id":12578,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12570\/revisions\/12578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/12577"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=12570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=12570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=12570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}