{"id":12547,"date":"2022-02-21T15:50:16","date_gmt":"2022-02-21T10:20:16","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=12547"},"modified":"2022-07-13T15:12:50","modified_gmt":"2022-07-13T09:42:50","slug":"ipl-2022-advertising-tv-advertising-vs-hotstar-advertising","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/","title":{"rendered":"IPL 2022 Advertising: TV Advertising vs. Hotstar Advertising"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0cd5852b908\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a0cd5852b908\"  type=\"checkbox\" id=\"item-6a0cd5852b908\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#Key_Takeaways\" title=\"Key Takeaways\">Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#Article\" title=\"Article\">Article<\/a><ul class='ez-toc-list-level-2'><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#Why_advertise_in_IPL\" title=\"Why advertise in IPL?\">Why advertise in IPL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#Where_should_you_advertise_during_IPL_2022\" title=\"Where should you advertise during IPL 2022?\">Where should you advertise during IPL 2022?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#How_much_would_I_need_to_spend_to_advertise_in_IPL\" title=\"How much would I need to spend to advertise in IPL?\">How much would I need to spend to advertise in IPL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#Who_can_I_reach_out_to_buy_advertising_in_IPL_2022\" title=\"Who can I reach out to buy advertising in IPL 2022?\">Who can I reach out to buy advertising in IPL 2022?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#IPL_2021_Stats\" title=\"IPL 2021 Stats\">IPL 2021 Stats<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#IPL_2021_on_TV_Source_BARC_India\" title=\"IPL 2021 on TV (Source: BARC India)\">IPL 2021 on TV (Source: BARC India)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/ipl-2022-advertising-tv-advertising-vs-hotstar-advertising\/#IPL_2021_on_Hotstar_Source_Hotstar_IPL_Watch_Report\" title=\"IPL 2021 on Hotstar (Source: Hotstar IPL Watch Report)\">IPL 2021 on Hotstar (Source: Hotstar IPL Watch Report)<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<ul><li>TV Advertising during IPL or Hotstar IPL Advertising : Which is better?<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7-EKz7hfdVuXGg1iDHxIMmZZbUGlhAjw3-c5D0R7HKqxjxxWZVIp5l8x3V7ZHFgGlXXNTyxKmnrJUFFxZlxwOkE75QTeD5-mjVSXtO_vIrb8JahOLUMK_ZLuwy69PXSe29U515X9\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Article\"><\/span>Article<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>In our last articles, we discussed \u2018<a href=\"https:\/\/blog.themediaant.com\/ipl-2022-whats-new-for-the-advertisers\" rel=\"nofollow noopener\" target=\"_blank\">What\u2019s New for Advertisers in IPL 2022<\/a>\u2019 and \u2018<a href=\"https:\/\/blog.themediaant.com\/ipl-advertising-all-you-wanted-to-know-about-ipl-sponsorship-and-advertising\" rel=\"nofollow noopener\" target=\"_blank\">All You Wanted To Know About IPL Sponsorships and Advertising<\/a>\u2019. <\/p>\n\n\n\n<p>If you are confused regarding the cost of advertising on <strong>IPL Hotstar<\/strong>, do check our <strong>IPL 2022 Hotstar<\/strong> Budget Calculator. <\/p>\n\n\n\n<p>You can request for the IPL 2022 Advertising Budget Calculator from<a>\u00a0<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/digital\/ipl-2022-on-hotstar-app-advertising\" target=\"_blank\">here<\/a>.<\/p>\n\n\n\n<p>This led to many clients asking us if <strong>advertising on Hotstar<\/strong> is a better idea than advertising on Television. This article hopes to answer all such questions and would also talk about other advertising options for IPL 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_advertise_in_IPL\"><\/span><strong>Why advertise in IPL?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>India holds cricket close to its heart. IPL is the biggest celebration of cricket in the country. <strong>Advertising in IPL<\/strong> <strong>on Hotstar<\/strong> would mean capturing the attention of a highly engaged male-dominated Indian audience across the country, especially urban areas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_should_you_advertise_during_IPL_2022\"><\/span><strong>Where should you advertise during IPL 2022?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_would_I_need_to_spend_to_advertise_in_IPL\"><\/span><strong>How much would I need to spend to advertise in IPL?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your advertising budget for IPL 2022 is<\/p>\n\n\n\n<p><strong>INR 5 lakhs and more: Video Advertising on Hotstar<\/strong><\/p>\n\n\n\n<p>If your budget is limited to INR 5 Lakh and above, video advertising can be a good option. Starting at INR 210 per CPM, an advertising budget of INR 5 lakh can buy you enough impressions to cover a single high-impact match.<\/p>\n\n\n\n<p><strong>INR 1 Crore and more: Video Advertising on Television<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.themediaant.com\/television\">Advertising on television<\/a><\/strong> is the best advertising option when last-mile reach and cost per reach are considered. Even though per spot advertising rates for IPL appear to be very high, the impact <strong>television advertising<\/strong> during IPL 2022 would have would also be manifold. With a 10-sec spot starting from 16 lakhs, the minimum budget required to advertise during a single match would be about INR 1 Crore.<\/p>\n\n\n\n<p><strong>INR 25 Crore and more: Video Advertising on Television plus Hotstar<\/strong><\/p>\n\n\n\n<p>With a budget of more than 25 crores, advertisers would be in a comfortable position to increase their reach by targeting a TV audience as well as the Hotstar app audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_can_I_reach_out_to_buy_advertising_in_IPL_2022\"><\/span><strong>Who can I reach out to buy advertising in IPL 2022?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your audience targeting strategy for IPL 2022 is:<\/p>\n\n\n\n<p><strong>Pan-India with mass reach<\/strong><\/p>\n\n\n\n<p>For a pan India mass targeting, nothing can be better than <a href=\"https:\/\/blog.themediaant.com\/guide-television-advertising\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>TV advertising<\/strong><\/a> as it would not only ensure the lowest cost per reach but also would help boost the brand awareness by manifold as compared to <strong><a href=\"https:\/\/www.themediaant.com\/digital\">digital advertising<\/a><\/strong>. This option would be best for national brands with mass targeting like FMCG brands.<\/p>\n\n\n\n<p><strong>Regional\/Gender\/Age-Based Targeting<\/strong><\/p>\n\n\n\n<p>If your target audience is limited to an area\/region, gender, or age group, advertising on Hotstar would be better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IPL_2021_Stats\"><\/span><strong>IPL 2021 Stats<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IPL_2021_on_TV_Source_BARC_India\"><\/span><strong>IPL 2021 on TV (Source: BARC India)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>IPL 2021 viewership on TV was 458 Million, which was 51% more than the combined reach of Big Boss, Indian Idol, Kapil Sharma Show, KBC, and Super Dancer.<\/li><li>IPL 2021 had 9.6 TVR, which is the highest-rated group stage match in the history of IPL.<\/li><li>IPL viewership on TV is dominated by males, NCCS A+B<\/li><li>Female viewership during IPL 2021 was 200 million which was a 27% more than the combined reach of 5 GEC channels.&nbsp;<\/li><li>Majority of the audience prefers to watch cricket matches in the regional languages.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/XivScrNcSTir8frdyPekg0aSwvwLoPjzLbelOZ8pt9kMFdeZLuPTdkoIx4Pebe1Xoi_fXlXvwQND-lKQUHNvZ9iyPRX3MSBHCYaVtSuJiUxY2SokbjLGg6vfjjjZKyhv8cg_82SO\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/bFWCBXtMTSZftw2Wk7gPKh9yiwx43US2WmxxU4hJyrbEnzkzsPlr3LlpKOGQPv54GKhApNpPXz3Uj9uzMeELr_5Clc60BuX8XugygMIrNiVrYXpy-l9BWylRQBVHJJCwWD1bnXht\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/1PWcR0KTWagA8TnYyf-_fQzNdT2-bHTkxCzktBsHsi-OSzuQl4ghFueAqoQxt6aUWFtYKfTrOHvN3ikr3uGLWgMOkMQAyvkVqTLOlOdP1AlFkaaV4GmrBlYFEmH3Ch1ztrOUGWaL\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/uXaiLLlCfq1d7UCgswMwtshcOC9RJpRMOSBafXoY391OT-6XD_1RHCfD2qBNVHmstTz4Y56OVz4EiRruMafgHkYGz75qNwIH7hxefGfAK3bI-TzPGoPZF8nMO9YkIayo7m42qLaF\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/H_uilg8KD2ZEx6cmv1-i6qEf0jVH8x0LXk2r_9OpJ26hrdG23HBjiqa-SXSL0SRjs3JEM-JVOkYBcKla97OgUOFGHa8ZboFqILW6Q1bT5lVgV2bA9iZRzL_iXbiIicMbwDx7j5OE\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><em>Image Source: Star Sports<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"IPL_2021_on_Hotstar_Source_Hotstar_IPL_Watch_Report\"><\/span><strong>IPL 2021 on Hotstar (Source: Hotstar IPL Watch Report)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>300 Mn viewership.<\/li><li>5x growth in watch time as compared to the previous year.<\/li><li>~58% of urban India reached.<\/li><li>120 Mn highlights viewers of IPL 2021.<\/li><li>The audience watching IPL is more engaged than other audiences on Hotstar\/YouTube. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/61P85qRDuKc9VolXce5F7HSEwZ9ov0iespmj7Kp68jkvWyKREGDFShMPYWGS1KKOYx36M3H5W6EyKgloGFH_KSnifgtMnwePOJOVLA_-TmoyngUDkDj6O-Bdg1Ni9sbgZUD6Cl3b\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/5MAQAnZiGK5WEGjbxF282ViTKfxUNrrK2_LJ1fxoLpTBbnpTYgqkD2xb6l7Em6ygBCJRpE1kGVhOdiSbX8mm8rdLOH-60rclo6bkm97euoTsU5oqLS0_-9Uuf3cL0_rwpr1wql_-\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mQrlWQgrMjEIZZ3OCsWthP0Fo18FKEMzjEVCsHzeoQM6oxCsASTMq0zj4wpZ7LuJjFVkoHTCM4YY1WcvZefsiT1O0bOobbOh6oAP3bXmY6D_qhEd1upMwUTAAmh1R4rt7bf1DdPC\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><em>Image Source: Hotstar<\/em><\/p>\n\n\n\n<p>Want to know more? Write to us at Help@TheMediaAnt.com<\/p>\n\n\n\n<p>Or check out the advertising rates for IPL 2022 advertising<\/p>\n\n\n\n<p>For TV Advertising: <a href=\"https:\/\/www.themediaant.com\/television\/star-sports-1-advertising\">https:\/\/www.themediaant.com\/television\/star-sports-1-advertising<\/a><\/p>\n\n\n\n<p>For Hotstar Advertising: <a href=\"https:\/\/beta.themediaant.com\/digital\/ipl-2022-on-hotstar-app-advertising\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/beta.themediaant.com\/digital\/ipl-2022-on-hotstar-app-advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways TV Advertising during IPL or Hotstar IPL Advertising : Which is better? Article In our last articles, we discussed \u2018What\u2019s New for Advertisers in IPL 2022\u2019 and \u2018All&#8230;<\/p>\n","protected":false},"author":34,"featured_media":19762,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2383,11,2384,2065,20],"tags":[2579,2577,2581,2405,2377,2580,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/02\/tata-ipl-2.png?fit=1082%2C613&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12547"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=12547"}],"version-history":[{"count":8,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12547\/revisions"}],"predecessor-version":[{"id":20916,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12547\/revisions\/20916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/19762"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=12547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=12547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=12547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}