{"id":12486,"date":"2019-03-01T11:28:02","date_gmt":"2019-03-01T05:58:02","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=12486"},"modified":"2022-04-28T17:25:43","modified_gmt":"2022-04-28T11:55:43","slug":"go-jek-super-app-campaign-geeks-bore-no-more","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/go-jek-super-app-campaign-geeks-bore-no-more\/","title":{"rendered":"Go-Jek Super App Campaign: Geeks Bore, No More!"},"content":{"rendered":"<p>Here is the Deadpool of App Advertising Campaigns. When was the last time you massacred your replay button playing an app advertisement churning out mundane details like app functions, reach, etc.? From Netflix\u2019s Stranger Things to Urban Dictionary\u2019s coolest gems, this ad has everything to strike a chord with the millennial audience and go viral.<\/p>\n<p>Here is the superhero of Apps, a super App Go-Jek. Check it out<\/p>\n<p><iframe loading=\"lazy\" title=\"GOJEK. A Super App.\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/Tn4MGnTkF8c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0a38ccef425\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a0a38ccef425\"  type=\"checkbox\" id=\"item-6a0a38ccef425\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/go-jek-super-app-campaign-geeks-bore-no-more\/#Campaign_Details\" title=\"Campaign Details\">Campaign Details<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/go-jek-super-app-campaign-geeks-bore-no-more\/#Media_Selected\" title=\"Media Selected: \">Media Selected: <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/go-jek-super-app-campaign-geeks-bore-no-more\/#Execution_Images\" title=\"Execution Images:\">Execution Images:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Campaign_Details\"><\/span>Campaign Details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Client: <\/strong>Go-Jek Tech, the product-development and training centre of the most popular Indonesian super-app Go-Jek.<\/p>\n<p><strong>Objective: <\/strong>To attract talent for hiring<\/p>\n<p><strong>Target Audience<\/strong>: Developers based in Bangalore<\/p>\n<p><strong>Geography: <\/strong>Bangalore<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Media_Selected\"><\/span><strong>Media Selected: <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Digital: <\/strong>Inshorts, Book My Show<\/li>\n<li><strong>Non-Traditional: <\/strong>Tech Parks, Volvo Buses-Exterior<\/li>\n<li><strong>Outdoor: <\/strong>Bangalore Airport, Hoardings<\/li>\n<li><strong>Cinema Halls in Bangalore<\/strong><\/li>\n<li><strong>Radio Stations: <\/strong>Red FM, Fever FM, Radio Indigo, Radio One<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Execution_Images\"><\/span><strong>Execution Images:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-12491 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Gojek-Feb19-KIAB-1-12.jpg?resize=740%2C634&#038;ssl=1\" alt=\"\" width=\"740\" height=\"634\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Gojek-Feb19-KIAB-1-12.jpg?w=873&amp;ssl=1 873w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Gojek-Feb19-KIAB-1-12.jpg?resize=300%2C257&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Gojek-Feb19-KIAB-1-12.jpg?resize=768%2C658&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-12489 size-large\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Bus-shelter-2-1024x662.jpg?resize=740%2C478&#038;ssl=1\" alt=\"\" width=\"740\" height=\"478\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Bus-shelter-2.jpg?resize=1024%2C662&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Bus-shelter-2.jpg?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Bus-shelter-2.jpg?resize=768%2C497&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Bus-shelter-2.jpg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Bus-shelter-2.jpg?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-12490 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/Go-Jek-Feb19-KIAB-1-2.jpg?resize=740%2C644&#038;ssl=1\" alt=\"\" width=\"740\" height=\"644\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Go-Jek-Feb19-KIAB-1-2.jpg?w=756&amp;ssl=1 756w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/Go-Jek-Feb19-KIAB-1-2.jpg?resize=300%2C261&amp;ssl=1 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-12487 size-large\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/03\/4-1024x768.jpg?resize=740%2C555&#038;ssl=1\" alt=\"\" width=\"740\" height=\"555\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/4.jpg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/4.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/4.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/4.jpg?w=1480&amp;ssl=1 1480w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/4.jpg?w=2220&amp;ssl=1 2220w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is the Deadpool of App Advertising Campaigns. When was the last time you massacred your replay button playing an app advertisement churning out mundane details like app functions, reach,&#8230;<\/p>\n","protected":false},"author":34,"featured_media":12488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2111],"tags":[1727,1726,71,161,1725,163,115],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/03\/7.jpg?fit=4608%2C2592&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12486"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=12486"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12486\/revisions"}],"predecessor-version":[{"id":20275,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12486\/revisions\/20275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/12488"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=12486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=12486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=12486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}