{"id":12426,"date":"2022-02-21T15:44:00","date_gmt":"2022-02-21T10:14:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=12426"},"modified":"2022-07-19T16:06:27","modified_gmt":"2022-07-19T10:36:27","slug":"reasons-for-video-advertising-during-ipl-on-hotstar","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/","title":{"rendered":"5 Reasons for Video Advertising during IPL on Hotstar (Updated Feb 2022)"},"content":{"rendered":"\n<p>Want to advertise during IPL matches but the budget is too low for TV Advertising? No Problem.<\/p>\n\n\n\n<p>IPL 2022 is going to take place in India from Mar 26, 2022 to May 22, 2022 (IPL 2022 schedule in the image below) and will be telecast live on Star Sports Channels on television and Hotstar (Digital streaming Platform).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/03\/ipl-schedule.png?resize=648%2C731&#038;ssl=1\" alt=\"\" class=\"wp-image-19822\" width=\"648\" height=\"731\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/ipl-schedule.png?w=657&amp;ssl=1 657w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/ipl-schedule.png?resize=266%2C300&amp;ssl=1 266w\" sizes=\"(max-width: 648px) 100vw, 648px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/03\/ipl-schedule-2.png?resize=647%2C485&#038;ssl=1\" alt=\"\" class=\"wp-image-19823\" width=\"647\" height=\"485\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/ipl-schedule-2.png?w=953&amp;ssl=1 953w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/ipl-schedule-2.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/03\/ipl-schedule-2.png?resize=768%2C577&amp;ssl=1 768w\" sizes=\"(max-width: 647px) 100vw, 647px\" title=\"\" data-recalc-dims=\"1\"><figcaption>Source: Icc Cricket<\/figcaption><\/figure>\n\n\n\n<p>Here are 5 reasons how <strong>advertising on Hotstar<\/strong> might prove to be cheaper as well as effective compared to a TV advertising campaign.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69db89614b6aa\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69db89614b6aa\"  type=\"checkbox\" id=\"item-69db89614b6aa\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#1_Better_control_on_who_sees_your_ad\" title=\"1. Better control on who sees your ad\">1. Better control on who sees your ad<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#Geography_Targeting\" title=\"Geography Targeting\">Geography Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#Gender_Targeting\" title=\"Gender Targeting:\">Gender Targeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#Device_Targeting\" title=\"Device Targeting:\">Device Targeting:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#Interest_Targeting\" title=\"Interest Targeting:\">Interest Targeting:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#2_Cost-Effective\" title=\"2. Cost-Effective\">2. Cost-Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#3_Clickable_Ads_mean_higher_chances_of_conversion\" title=\"3. Clickable Ads mean higher chances of conversion\">3. Clickable Ads mean higher chances of conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#4_Higher_Reach_Than_Best_TV_Shows\" title=\"4. Higher Reach Than Best TV Shows\">4. Higher Reach Than Best TV Shows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#5_Interactive_User_Experience\" title=\"5. Interactive User Experience\">5. Interactive User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#Bonus_IPL_2022_is_expected_to_be_bigger_for_advertisers_and_brands\" title=\"Bonus: IPL 2022 is expected to be bigger for advertisers and brands\">Bonus: IPL 2022 is expected to be bigger for advertisers and brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#Hotstar%E2%80%99s_growing_popularity_during_IPL_2021_through_numbers\" title=\"Hotstar\u2019s growing popularity during IPL 2021 through numbers\">Hotstar\u2019s growing popularity during IPL 2021 through numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/reasons-for-video-advertising-during-ipl-on-hotstar\/#What_should_be_the_minimum_ideal_budget_to_advertise_during_IPL_on_Hotstar\" title=\"What should be the minimum ideal budget to advertise during IPL on Hotstar?\">What should be the minimum ideal budget to advertise during IPL on Hotstar?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Better_control_on_who_sees_your_ad\"><\/span><strong>1. Better control on who sees your ad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Unlike <a href=\"https:\/\/blog.themediaant.com\/guide-television-advertising\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>television advertising<\/strong><\/a> where advertisers cannot control who would see their ad, <strong>video advertising on Hotstar<\/strong> would allow the advertisers to choose their audience. During IPL 2022, advertisers have the option to select one or more targeting options based on the ad type. For mid-roll ads, advertisers can select only one targeting option while for pre-roll and brand cards, advertisers can select up to three targeting options. For more details about how to select a targeting option and how it would affect the pricing, write to us at <strong>Help@Themediaant.com<\/strong> or visit our <a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\"><strong>hotstar<\/strong><\/a> advertising page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography_Targeting\"><\/span><strong>Geography Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One or more states: Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana, Maharashtra, Gujarat, Madhya Pradesh, Punjab, Haryana, Bihar, Uttar Pradesh, West Bengal, Odisha)<\/p>\n\n\n\n<p>Or<\/p>\n\n\n\n<p>Hindi Speaking Markets<\/p>\n\n\n\n<p>Or<\/p>\n\n\n\n<p>All the metro cities (Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, and Chennai)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gender_Targeting\"><\/span><strong>Gender Targeting:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Female (All age groups)<\/p>\n\n\n\n<p>Or<\/p>\n\n\n\n<p>Male (30+ years)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Device_Targeting\"><\/span><strong>Device Targeting:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Device cost more than INR 20,000<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interest_Targeting\"><\/span><strong>Interest Targeting:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E-commerce<\/p>\n\n\n\n<p>Fashion<\/p>\n\n\n\n<p>Finance<\/p>\n\n\n\n<p>Travel<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cost-Effective\"><\/span><strong>2.<\/strong><strong> <\/strong><strong>Cost-Effective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In IPL 2022, the cost of a 10-sec spot on <strong><a href=\"https:\/\/www.themediaant.com\/television\">TV advertising<\/a><\/strong> is about INR 10-12 lakh. However, there is no guarantee of how many people would be served your ad. Also, if you have a product that targets gender or age group like FMCG or financial services, the effective cost per reach of <strong>TV advertising <\/strong>may be higher.<\/p>\n\n\n\n<p>Whereas on Hotstar during IPL 2022, for a 10-sec mid-roll ad, advertisers have to pay INR 210 for 1000 impressions* (without targeting) and INR 280 for 1000 impressions (with targeting). The biggest advantage of <strong>video advertising on Hotstar<\/strong> is that the advertiser can be assured that the predetermined number of impressions would be delivered to the audience of their choice.<\/p>\n\n\n\n<p>*impressions refer to ad views of digital ads or number of times digital ads are displayed on the screen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Clickable_Ads_mean_higher_chances_of_conversion\"><\/span><strong>3. Clickable Ads mean higher chances of conversion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For a brand, getting engagement is the one of the most primary objective of advertisements. For marketers impressions and clicks are valuable to get close to drive advertising conversions. Clickable ads are the best way to drive website traffic, generate leads, and also build brand awareness. These ads pique the interest of the users and encourage them to take an action. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/oPqSG45ZAM6jLGtUhVtS5Hv1XkL-6pNTwk4NThgiknAMDhzpGT6Ci9lihEJherxspjQHQluquo-GTSoP3zCqRHopzNRl53dfT28ZWluUU42JJWjG0UlYipNlbWqNu2qCYxVzadCM\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/bJcpRZhm-hii4ZWA2xG_1L_KEw7n2hxl7FniMtk-rQhMRnMtrS1FKEHMBmf8FkPzT076N_qFHLJOh_hlYi4Rfct7C3OO4RoQtJGo_fna_P9ZDwRJvtL2fyD0tW7hNOb89lsviO_-\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Higher_Reach_Than_Best_TV_Shows\"><\/span><strong>4. Higher Reach Than Best TV Shows<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>IPL 2021 on Disney+Hotstar witnessed 15x more viewership than the major TV shows like KBC, Sa Re Ga Ma and Big Boss. It also garnered a premium audience as 60-65% of CTV viewers watch IPL 2021 on Hotstar. This percentage is higher than television where mostly co-viewing happens and hence, higher chances of channels being changed during advertisements.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Y_Cgjp2LR5YvlTrPanQk9R8PEnGB_fxrAO2xlymzR0JBRoxB765mGVH2jLSf1sPh4qIjPC5UAzyZc4j-IbELICSrdOPQlkEEjAgwF_n03fMvsTaHTvCTeyGSsJupu3Q_wpO8wQnj\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Interactive_User_Experience\"><\/span><strong>5. Interactive User Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Apart from playing a live match, Hotstar also engages users in games, social feeds, emojis and brand cards. This means while watching the match actively on Hotstar app, the audience would be able to obtain\/share additional information\/opinions about the matches through these features. Also, there are opportunities for advertisers to advertise through these properties as well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/n9AdKycErFfov44i4-SauNC0Z0TmxEwej46bonbZvuUs7FcF1D-DTPVkR0Y6zLiJfpKI41y7Eys1k9Y38eMXjYcpI1j6X_5utkvPwoRf4HdKFB73MWY-jmqvk3CcGYh4183QdzGo\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1ZvKwHqg7VwezNZGjb3StvfXFp4rWBPMD4YA9VeYvhjS1CqUoRoQvk077AMUjFA3X624wRW3aL5oxANMcHO6YAyB1fSg32FjAS4dRCDpVBteEjuY2Mj3vgXt7u7tOMCEKGJtL5S0\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_IPL_2022_is_expected_to_be_bigger_for_advertisers_and_brands\"><\/span><strong>Bonus: IPL 2022 is expected to be bigger for advertisers and brands<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/-po5e8fgkd1u6kie3Z_6L7vbd91M5K29rF55ngor0pM5YsYfKBugrWDsgG7PkaPZcZKblGrGqo6dXSwputgSOFGPiMm7MW1g-9zf9u8jc-V_5WaLDQjGWAHYsr8TIrYTFQJyLCiH\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/qCq6yM7U0p_1osS4uwcpw2-CB3PHyQQR6p1LFTaHiyF5F7aG1z9TR4XGFkl7M6yJORkJfbcpEU9Chqc5jSfJTYe3JNHu5QoHd_NgKFb3oFYpoPtB8C6g5s0QD8gCV7BR7CXdFE_f\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hotstar%E2%80%99s_growing_popularity_during_IPL_2021_through_numbers\"><\/span><strong>Hotstar\u2019s growing popularity during IPL 2021 through numbers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"740\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2022\/02\/IPL-2021-Hotstar-300-Mn-Viewership-33-growth-on-CTV-watch-time-IPL-21-VS-IPL-20-120-Mn-highlights-viewers-1024x1024.png?resize=740%2C740&#038;ssl=1\" alt=\"\" class=\"wp-image-19759\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/02\/IPL-2021-Hotstar-300-Mn-Viewership-33-growth-on-CTV-watch-time-IPL-21-VS-IPL-20-120-Mn-highlights-viewers.png?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/02\/IPL-2021-Hotstar-300-Mn-Viewership-33-growth-on-CTV-watch-time-IPL-21-VS-IPL-20-120-Mn-highlights-viewers.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/02\/IPL-2021-Hotstar-300-Mn-Viewership-33-growth-on-CTV-watch-time-IPL-21-VS-IPL-20-120-Mn-highlights-viewers.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/02\/IPL-2021-Hotstar-300-Mn-Viewership-33-growth-on-CTV-watch-time-IPL-21-VS-IPL-20-120-Mn-highlights-viewers.png?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/02\/IPL-2021-Hotstar-300-Mn-Viewership-33-growth-on-CTV-watch-time-IPL-21-VS-IPL-20-120-Mn-highlights-viewers.png?w=1080&amp;ssl=1 1080w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_be_the_minimum_ideal_budget_to_advertise_during_IPL_on_Hotstar\"><\/span><strong>What should be the minimum ideal budget to advertise during IPL on Hotstar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The minimum budget for <strong>Hotstar advertising<\/strong> during IPL 2022 is INR 3 lakh. INR 5 lakh would be a good budget for a brand to advertise in a single match. A budget of INR 50 lakh would cover a week (5-8 matches).<\/p>\n\n\n\n<p>Interested to know more? Write to Help@TheMediaAnt.com or visit <a href=\"https:\/\/beta.themediaant.com\/digital\/ipl-2022-on-hotstar-app-advertising\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/beta.themediaant.com\/digital\/ipl-2022-on-hotstar-app-advertising<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to advertise during IPL matches but the budget is too low for TV Advertising? No Problem. IPL 2022 is going to take place in India from Mar 26, 2022&#8230;<\/p>\n","protected":false},"author":34,"featured_media":12436,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2107,2384,2383],"tags":[1721,2277,1687,1722,2276,2892,882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/02\/20.jpg?fit=1920%2C1200&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12426"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=12426"}],"version-history":[{"count":15,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12426\/revisions"}],"predecessor-version":[{"id":20914,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/12426\/revisions\/20914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/12436"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=12426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=12426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=12426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}