{"id":1180,"date":"2017-01-30T13:01:56","date_gmt":"2017-01-30T07:31:56","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1180"},"modified":"2019-08-08T17:35:32","modified_gmt":"2019-08-08T12:05:32","slug":"vodafone-brings-internet-pack-live-print","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/vodafone-brings-internet-pack-live-print\/","title":{"rendered":"Vodafone brings its internet pack live through print"},"content":{"rendered":"

For promoting Vodafone\u2019s SuperNet 4G, the brand chose to come out with a newspaper innovation. The ad was released as a jacket ad on the Hindustan Times<\/a> \u2013 Delhi<\/a> and Mumbai<\/a> edition. The jacket had a dummy front page with the news of the day, but the spaces for the photographs were shown as still buffering and not loaded completely. Once the user turned the page, he could see the actual news with the complete news including images.<\/p>\n

At the bottom of the jacket, there was a horizontal red banner that read \u2018Tired of Waiting for pages to load?\u2019 A similar red banner was at the bottom of the actual front page which said \u2018Switch to Vodafone SuperNet 4G to enjoy high speed browsing\u2019.<\/p>\n

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Vodafone has taken up a very innovative campaign to solve an \u2018online\u2019 problem through an \u2018offline\u2019 medium. The main message was simple \u2013 \u201c With Vodafone 4G, there will be no more buffering.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

For promoting Vodafone\u2019s SuperNet 4G, the brand chose to come out with a newspaper innovation. The ad was released as a jacket ad on the Hindustan Times \u2013 Delhi and…<\/p>\n","protected":false},"author":1,"featured_media":1190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,26,2125,2113],"tags":[134,133,131,132,130],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/vodaf.jpg?fit=345%2C255&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1180"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=1180"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1180\/revisions"}],"predecessor-version":[{"id":1189,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1180\/revisions\/1189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/1190"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=1180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=1180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=1180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}