{"id":1087,"date":"2017-01-23T17:20:44","date_gmt":"2017-01-23T11:50:44","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1087"},"modified":"2017-01-23T17:53:56","modified_gmt":"2017-01-23T12:23:56","slug":"top-10-interesting-indian-ads-youtube-2016","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/top-10-interesting-indian-ads-youtube-2016\/","title":{"rendered":"Top 10 Interesting Indian Ads on YouTube in 2016"},"content":{"rendered":"<p>Marketing campaigns are now being created with a lot of thought and creativity. The Indian Advertising Industry has come up with quite a few pearls in the past few years. Ad films are getting more progressive and creative. They are funny, emotional and some of them really tug at your heart strings. Here are a few highlights of the campaigns from 2016:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Surf Excel \u2013 Ready for Life\u00a08.6 M views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/C-jPrQzvE9E?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>The Surf excel \u2018ready for life\u2019 ad captures the new trend of thinking with middle class parents. Many parents are now trying to move away from \u201cIs his shirt whiter than mine!\u201d Instead, they want to encourage more values like sharing, doing your best and having a positive attitude. The Surf excel \u2018ready for life\u2019 captures this sentiment in this beautiful video of a mom who believes she is buying football shoes for her son only to realise that her son has been giving his shoes to a lesser privileged child to play soccer in. With 8.6 million views and still increasing, this ad surely is a hot favourite.<\/p>\n<p><strong>2. Ariel \u2013 Share the Load\u00a02.6M views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/wJukf4ifuKs?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The Ariel, share the load campaign went viral with its videos that were a call to action. It portrayed that even though women had made tremendous progress in the outside world, at home, they still were burdened with the household chores with nobody pitching it to help. A brilliantly executed idea, it is not hard to see why this campaign went viral.<\/p>\n<p><strong><u>\u00a0<\/u><\/strong><\/p>\n<p><strong>3. British Airways: fuelled by love\u00a02.3 M views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/ZFb01yTR9bA?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>This ad is based on the real-life experiences of British Airways personnel. It is about how the airhostess bonds with a passenger on the flight. Highly appealing emotionally, this short film was promoted on all digital media, social media, print, outdoor media and it is featured in their in-flight promotional videos as well.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Myntra\u2019s Anouk \u2013 Bold is Beautiful\u00a01 M views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/OwbfFZiHxOA?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong>Myntra\u2019s ethnic brand label Anouk with its \u2018Bold is beautiful\u2019 campaign continues the feminist conversation with some brilliant videography, stories and dialogues. Captivating, fascinating and engaging, this campaign with its bold approach is certainly a favourite with a million hits.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Tanishq: Niloufer collection\u00a01 M views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/vtjbBOtPrlw?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>With over a million views on YouTube, the TanishqNiloufer collection ad harnesses two popular trends i.e. Women\u2019s empowerment and Entrepreneurship in a beautiful ad that captures a woman\u2019s success.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>6. Brooke Bond Red Label &#8211; Taste of Togetherness\u00a09.7 lakh views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/AEqL-kZUxwY?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>As the media debates, everyday about growing intolerance, Brooke Bond Red label in its latest tea ad, deals with Breaking prejudices. With the tag line \u201cSometimes common ground is just a cup away\u201d, they boldly explore the nuances of human interactions. This one has garnered 9 lakh views on YouTube.<\/p>\n<p><strong>7. Maggi: \u201cNothing like Maggi\u201d \u00a08.8Lakh views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/-dDyEP_k65Y?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>Maggi\u2019s strategy of staying on top of the customer\u2019s mind with their \u201cWe miss you too\u201d campaigns in 2015 was followed up with the \u201cNothing like Maggi\u201d campaign in 2016, which is a series of \u2018going back in time\u2019 stories. A well-made series to tap into the nostalgia of their loyal customer base has helped Maggi regain their position as market leader. Move over Patanjali noodles, Maggi is not quite done yet.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>8. Titan Raga -Break the bias:\u00a06.2Lakh views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/hNqwBTCslMw?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Continuing with their strategy of breaking stereotypes and forging new meaningful rules for life, the latest ad from Titan Raaga is about breaking the stereotype of how a woman\u2019s success in the workplace is misinterpreted. This ad has 6.2L views<\/p>\n<p><strong>\u00a0<\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>9. Mahindra E20: Driven by Goodness\u00a040k views<\/strong><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=mlQ5SqnU8jE\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=mlQ5SqnU8jE<\/a><\/p>\n<p>This ad which combines the best of humour and sentiment, while showcasing the features of the electric Car, The Mahindra E 20, went viral in 2016. The video features the Bollywood actor Sanjay Mishra and TV actor Naveen Kasturia and has an interesting twist in it.<\/p>\n<p><strong>10. Shaadi.com: Not for Sale \u00a037k views<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/xQrK5fVhE00?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Even though it didn\u2019t particularly go viral, the shaadi.com was different in its approach. The Shaadi.com, anti-dowry digital campaign was showcased in the \u201cNot for sale\u201d ad campaign. It is a direct appeal to every man to not accept dowry. A simple and well executed ad with a good message.<\/p>\n<p>&nbsp;<\/p>\n<p>Credit:\u00a0Navina Anand<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing campaigns are now being created with a lot of thought and creativity. The Indian Advertising Industry has come up with quite a few pearls in the past few years&#8230;.<\/p>\n","protected":false},"author":14,"featured_media":1090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[42],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/youtube.jpg?fit=345%2C255&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1087"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=1087"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1087\/revisions"}],"predecessor-version":[{"id":1089,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1087\/revisions\/1089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/1090"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=1087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=1087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=1087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}