{"id":1063,"date":"2017-01-20T12:41:41","date_gmt":"2017-01-20T07:11:41","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1063"},"modified":"2022-08-02T15:02:16","modified_gmt":"2022-08-02T09:32:16","slug":"ooh-innovations-cadburys-maha-pack-launch","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/ooh-innovations-cadburys-maha-pack-launch\/","title":{"rendered":"OOH Innovations For Cadbury\u2019s Maha Pack Launch"},"content":{"rendered":"

The launch of Mondelez\u2019s latest chocolate variant \u2018Maha Pack\u2019 was done through a massive Outdoor Advertising campaign across 15 cities in India<\/p>\n

The main objective of this campaign was to tell the customers that Cadbury Dairy Milk is now available in a much larger pack \u2013 the \u201cMaha Pack\u201d. It was targeted towards male and female consumers between the ages of 13 \u2013 25, SEC A and B. To reach out to these audiences, Cadbury used a whole plethora of OOH media including hoardings<\/a>, unipoles<\/a>, gantries<\/a>, pillars, train stations<\/a>, metro trains<\/a> and bus shelters<\/a>. These mediums were used across the top 15 cities of the country including Mumbai<\/a>, generating impact and reach through over 500 media units.<\/p>\n

This massive campaign used a very interesting creative with a huge Cadbury Dairy Milk \u2018Maha Pack\u2019 held together by two sumo wrestlers on a truck. The billboard placed in Juhu, Mumbai was the most innovative as it looked like it was breaking into two because of the huge bar of chocolate.<\/p>\n

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The launch of Mondelez\u2019s latest chocolate variant \u2018Maha Pack\u2019 was done through a massive Outdoor Advertising campaign across 15 cities in India The main objective of this campaign was to…<\/p>\n","protected":false},"author":1,"featured_media":21305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2065],"tags":[149,145,147,148,151,146,57,150],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/01\/080-67415510-help@themediaant.com_.jpg?fit=756%2C756&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1063"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=1063"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1063\/revisions"}],"predecessor-version":[{"id":21303,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1063\/revisions\/21303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/21305"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=1063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=1063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}