{"id":14472,"date":"2019-08-05T14:50:30","date_gmt":"2019-08-05T09:20:30","guid":{"rendered":"https:\/\/blog.themediaant.com\/?page_id=14472"},"modified":"2019-08-05T14:50:30","modified_gmt":"2019-08-05T09:20:30","slug":"non-traditional","status":"publish","type":"page","link":"https:\/\/www.themediaant.com\/blog\/faqs\/non-traditional\/","title":{"rendered":"Non Traditional"},"content":{"rendered":"<div  class=\"ewd-ufaq-faq-list ewd-ufaq-page-type-load_more ewd-ufaq-faq-category-title-accordion\" id='ewd-ufaq-faq-list'>\n\n\t<input type='hidden' name='show_on_load' value='' id='ewd-ufaq-show-on-load' \/>\n<input type='hidden' name='include_category' value='nontrad' id='ewd-ufaq-include-category' \/>\n<input type='hidden' name='exclude_category' value='' id='ewd-ufaq-exclude-category' \/>\n<input type='hidden' name='orderby' value='date' id='ewd-ufaq-orderby' \/>\n<input type='hidden' name='order' value='desc' id='ewd-ufaq-order' \/>\n<input type='hidden' name='post_count' value='-1' id='ewd-ufaq-post-count' \/>\n<input type='hidden' name='current_url' value='\/blog\/wp-json\/wp\/v2\/pages\/14472' id='ewd-ufaq-current-url' \/>\n\t\n\t\n\t<div class='ewd-ufaq-faqs'>\n\n\t\t<div id='ewd-ufaq-faq-category-nontrad' class='ewd-ufaq-faq-category'>\n\t\n\t<div class='ewd-ufaq-faq-category-title '  >\n\t\t\n\t\t<h4 title=\"Click here to open Frequently asked questions on Non Traditional Media\">\n\t\t\tFrequently asked questions on Non Traditional Media\t\t\t\t\t<\/h4>\n\t\n\t<\/div>\n\t\n\t<div class='ewd-ufaq-faq-category-inner ' >\n<div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-14477-odr0lL09EE' data-post_id='14477'>\n\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#'>\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >a<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tHow is Newspaper Inserts activity executed?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body ewd-ufaq-hidden' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p><a href=\"https:\/\/blog.themediaant.com\/newspaper-inserts-advertising\/\" rel=\"attachment wp-att-14478 nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-14478\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/08\/Newspaper-Inserts-Advertising.jpg?resize=740%2C555&#038;ssl=1\" alt=\"Newspaper Inserts Activity\" width=\"740\" height=\"555\" title=\"\" data-recalc-dims=\"1\"><\/a><\/p>\n<table class=\"rw-rating-table rw-ltr rw-left\"><tr><td>Was this article helpful?<\/td><td><div class=\"rw-left\"><div class=\"rw-ui-container rw-class-blog-post rw-urid-144780\" data-img=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2019\/08\/Newspaper-Inserts-Advertising.jpg\"><\/div><\/div><\/td><\/tr><\/table><\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-permalink'>\n\t\n\t<a href=\"https:\/\/www.themediaant.com\/blog\/ufaqs\/how-is-newspaper-inserts-activity-executed\/\">\n\t\t\n\t\t\t\t <div class='ewd-ufaq-permalink-image'><\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div><div  class=\"ewd-ufaq-faq-div ewd-ufaq-faq-column-count-one ewd-ufaq-faq-responsive-columns- ewd-ufaq-faq-display-style-default ewd-ufaq-can-be-toggled\" id='ewd-ufaq-post-14474-iaF51HRpt5' data-post_id='14474'>\n\n\t<div class='ewd-ufaq-faq-title ewd-ufaq-faq-toggle'>\n\t\n\t<a class='ewd-ufaq-post-margin'  href='#'>\n\n\t\t<div class='ewd-ufaq-post-margin-symbol ewd-ufaq-square'>\n\t\t\t<span >a<\/span>\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-faq-title-text'>\n\n\t\t\t<h4>\n\t\t\t\tHow is Newspaper Inserts activity monitored?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t<div class='ewd-ufaq-clear'><\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t<div class='ewd-ufaq-faq-body ewd-ufaq-hidden' >\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-post-margin ewd-ufaq-faq-post'>\n\t<p>The monitoring of Newspaper Inserts activity is through a mix of tech monitoring with human inspection. Newspaper inserts is heavy manpower and multiple touch points activity. Chances of activity not being executed exactly as per the plan is quite common.<\/p>\n<ol>\n<li>Number of pamphlets printed can be counted manually at the printer or where it is stored prior to the distribution. Counting at the Newspaper hub point is not possible.\u00a0 Printing should be completed 2 days in prior to be able to do counting at the printer.<\/li>\n<li>Proof of execution is pictures and videos made at the time of activity. This however, does not give count. 10% is an acceptable wastage percentage. (double insertion, lost pamphlets, unused pamphlets)<\/li>\n<li>Monitoring by the brand team. This is the most effective method. Point of contact at each hub is shared with the brand team in advance.<\/li>\n<\/ol>\n<table class=\"rw-rating-table rw-ltr rw-left\"><tr><td>Was this article helpful?<\/td><td><div class=\"rw-left\"><div class=\"rw-ui-container rw-class-blog-post rw-urid-144750\"><\/div><\/div><\/td><\/tr><\/table><\/div>\n\t\t\n\t\t\t<div class='ewd-ufaq-faq-custom-fields'>\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t<div class='ewd-ufaq-permalink'>\n\t\n\t<a href=\"https:\/\/www.themediaant.com\/blog\/ufaqs\/how-is-newspaper-inserts-activity-monitored\/\">\n\t\t\n\t\t\t\t <div class='ewd-ufaq-permalink-image'><\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div><\/div>\n\n<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A How is Newspaper Inserts activity monitored? The monitoring of Newspaper Inserts activity is through a mix of tech monitoring with human inspection. Newspaper inserts is heavy manpower and multiple&#8230;<\/p>\n<table class=\"rw-rating-table rw-ltr rw-left\"><tr><td><nobr>Was this article helpful?<\/nobr><\/td><td><div class=\"rw-left\"><div class=\"rw-ui-container rw-class-blog-post rw-urid-144750\"><\/div><\/div><\/td><\/tr><\/table>","protected":false},"author":14,"featured_media":0,"parent":14383,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages\/14472"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14472"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages\/14472\/revisions"}],"predecessor-version":[{"id":14473,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages\/14472\/revisions\/14473"}],"up":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages\/14383"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}