{"id":14451,"date":"2019-08-01T14:59:30","date_gmt":"2019-08-01T09:29:30","guid":{"rendered":"https:\/\/blog.themediaant.com\/?page_id=14451"},"modified":"2022-04-21T17:48:52","modified_gmt":"2022-04-21T12:18:52","slug":"cinema","status":"publish","type":"page","link":"https:\/\/www.themediaant.com\/blog\/faqs\/cinema\/","title":{"rendered":"Cinema"},"content":{"rendered":"
\n\n\t\n\n\n\n\n\n\n\t\n\t\n\t
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\n\t\t\tFrequently asked questions on Cinema advertisement\t\t\t\t\t<\/h4>\n\t\n\t<\/div>\n\t\n\t
\n
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\n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tFor the cost mentioned on the site how many times would my ad be shown?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t

Shared rate for Cinema is per second per week. This is the price of showing 1 sec of your ad on that cinema screen once every show (minimum 3) per day for 1 week.<\/p>\n

1. Your ad is played minimum 3 times per day and maximum 5 times per day
\n2. Ad is played once during the show. You can choose interval or before the start of the movie
\n3. The rate is for a Week<\/p>\n

Let me explain this through an example.<\/p>\n

Rate for Screen 3 in PVR Phoenix as mentioned on the site is Rs 430<\/p>\n

You decided to run your video ad which is of 10 sec(ad length) and choose interval when the ad should get played<\/p>\n

Cost would be Rs 430 X 10 = Rs 4300 and ad would be shown for 3-5 times per day for 7 days during the interval<\/p>\n

\u00a0<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t\n\t\n\t\t\n\t\t\t\t
<\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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\n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tIs there a premium for playing ads closer to the start of the movie?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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In General, Slide ads are played first, followed by Slide Ads with audio, then Video ads, trailers and then movie begins.<\/p>\n

The last spot in the commercial category before the Film, the first spot during Interval and the last spot during Interval will attract a Premium of 100% of the rate card<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t\n\t\n\t\t\n\t\t\t\t
<\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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\n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tI booked 4 weeks campaign. 1st week coincided with the release of a Blockbuster. Will I be charged Blockbuster premium for all 4 weeks?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t

No. You will be charged premium only for the 1st week. Remaining 3 weeks will be at the regular rate.<\/p>\n

In case your campaign is 5 weeks long, no premium will be charged through the campaign. Even first week will be at regular price<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
\n\t\n\t\n\t\t\n\t\t\t\t
<\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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\n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tOther than rates what else changes while advertising during Blockbuster movies?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
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\n\t

There is certainly a rate increase.<\/p>\n

Additionally, your ad might get played during 3 shows per day instead of normal 4 shows per day. This is due to the increase in number of advertisers during Blockbuster movies.<\/p>\n<\/div>\n\t\t\n\t\t\t

\n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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<\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
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\n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
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\n\t\t\t\tWhat ad format is required for advertising in Cinema?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
<\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
\n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
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\u00a0<\/p>\n

    \n
  1. Slide – 2048 pixel (W) x 858 pixel (H)\u00a0 \u00a0 JPEG Image in 300 dpi resolution”<\/li>\n
  2. Video – MOV or MP4 (High resolution)<\/li>\n
  3. Audio File – WAV<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
    \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t\n\t\n\t\t\n\t\t\t\t
    <\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
    \n\n\t
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    \n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
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    \n\t\t\t\tWhat is the proof that my ad is being played?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
    <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
    \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
    \n\t
      \n
    1. Inspection pass will be provided on Monday morning<\/li>\n
    2. In – person inspection can be done by the client anytime<\/li>\n
    3. Please write back to us for arranging the inspection<\/li>\n
    4. Single screens share the contact number or log report at the end of the campaign<\/li>\n<\/ol>\n<\/div>\n\t\t\n\t\t\t
      \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
      \n\t\n\t\n\t\t\n\t\t\t\t
      <\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
      \n\n\t
      \n\t\n\t\n\n\t\t
      \n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
      \n\n\t\t\t

      \n\t\t\t\tWhat are the timelines for Cinema Advertising?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
      <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
      \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
      \n\t
        \n
      1. Cinema Campaign can only start on a Friday<\/li>\n
      2. Creative and payment needs to be completed by Wednesday 5pm<\/li>\n
      3. Few movies get released on Thursdays and in that case deadline shifts a day prior<\/li>\n<\/ol>\n

        \u00a0<\/p>\n<\/div>\n\t\t\n\t\t\t

        \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
        \n\t\n\t\n\t\t\n\t\t\t\t
        <\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
        \n\n\t
        \n\t\n\t\n\n\t\t
        \n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
        \n\n\t\t\t

        \n\t\t\t\tAre there any other charges involved?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
        <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
        \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
        \n\t

        1. Conversion of your ad to the Cinema format (J2K or MPEG4)
        \n2. Additional cost of Rs 1,750 for slide ads and Rs 2,500 for video ads
        \n3. Censor certificate is required for running video ads
        \n4. We assist in getting the certificate for an additional fee of Rs 8,500
        \n5. It takes 2 working weeks to get the certificate<\/p>\n<\/div>\n\t\t\n\t\t\t

        \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
        \n\t\n\t\n\t\t\n\t\t\t\t
        <\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
        \n\n\t
        \n\t\n\t\n\n\t\t
        \n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
        \n\n\t\t\t

        \n\t\t\t\tAre the rates of Cinema ad same for all the weeks?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
        <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
        \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
        \n\t

        No. Multiplexes charge a premium for Block Buster movies. The premium can be 2X to 3X depending on the movie. Use the Advanced filter of Blockbuster movies to get the rate.<\/p>\n

        \"\"<\/a><\/p>\n

        \u00a0<\/p>\n

        \u00a0<\/p>\n

        \u00a0<\/p>\n

        \u00a0<\/p>\n

        Few theaters also have Mega Blockbuster premium.
        \nPlease check for the list of blockbuster movies at The Media Ant blog or with your Client Servicing Manager.<\/p>\n<\/div>\n\t\t\n\t\t\t

        \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
        \n\t\n\t\n\t\t\n\t\t\t\t
        <\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>
        \n\n\t
        \n\t\n\t\n\n\t\t
        \n\t\t\ta<\/span>\n\t\t<\/div>\n\n\t\t
        \n\n\t\t\t

        \n\t\t\t\tWhat is included in Cinema rates?\t\t\t<\/h4>\n\n\t\t<\/div>\n\n\t\t
        <\/div>\n\n\t<\/a>\n\t\n<\/div>\n\t\n\t
        \n\n\t\t\n\t\t\t\n\t\t\n\t\t\t
        \n\t

        1. Your ad is played minimum 3 times per day and maximum 5 times per day
        \n2. Ad is played once during the show. You can choose interval or before the start of the movie
        \n3. The rate is for a Week<\/p>\n<\/div>\n\t\t\n\t\t\t

        \n\n\t\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t\t\t
        \n\t\n\t\n\t\t\n\t\t\t\t
        <\/div> \t\n\t<\/a>\n\n<\/div>\n\t\t\n\t\t\t\n\t\t\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div><\/div>\n\n<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        A What is included in Cinema rates? 1. Your ad is played minimum 3 times per day and maximum 5 times per day 2. Ad is played once during the…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":14383,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages\/14451"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14451"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages\/14451\/revisions"}],"predecessor-version":[{"id":14471,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages\/14451\/revisions\/14471"}],"up":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/pages\/14383"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}