{"id":27990,"date":"2023-06-23T12:22:08","date_gmt":"2023-06-23T06:52:08","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=27990"},"modified":"2023-08-17T11:40:33","modified_gmt":"2023-08-17T06:10:33","slug":"companion-ad","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/companion-ad\/","title":{"rendered":"Companion Ad"},"content":{"rendered":"\n<p>A companion ad is a type of advertisement that accompanies the primary content or main <a href=\"https:\/\/www.themediaant.com\/digital\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/digital\" rel=\"noreferrer noopener\">ad on a webpage<\/a> or within a digital media player. It is typically displayed in close proximity to the main ad and serves as a complementary or interactive element that enhances the overall advertising experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Significance and Usage of Companion Ad<\/strong><\/h2>\n\n\n\n<p>Companion ads play a significant role in digital advertising by extending the reach and impact of the main ad. They are designed to provide additional messaging, <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/ad-engagement\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/glossary\/ad-engagement\/\" rel=\"noreferrer noopener\">engagement opportunities<\/a>, or supporting information related to the main ad, thereby increasing brand awareness, user interaction, and campaign effectiveness.<\/p>\n\n\n\n<p>These ads can take various forms, including images, videos, interactive elements, or dynamic content. They are commonly used in online display advertising, video advertising, and mobile advertising to deliver a more immersive and engaging ad experience to the target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Example of Companion Ad<\/strong><\/h2>\n\n\n\n<p>For example, a streaming platform displays a <a href=\"https:\/\/www.themediaant.com\/digital?sortBy=views&amp;templateId=593fb6065366565e26ecec55\" target=\"_blank\" rel=\"noreferrer noopener\">video ad<\/a> as the main content before playing a selected video. Alongside the video ad, a companion ad may appear, offering viewers the option to explore more about the advertised product, access exclusive content, or participate in a poll or quiz related to the ad. The companion ad enhances the viewer&#8217;s engagement with the brand and provides a seamless transition between the ad and the main content.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3545],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27990"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27990\/revisions"}],"predecessor-version":[{"id":28738,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27990\/revisions\/28738"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=27990"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=27990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}