{"id":27936,"date":"2023-06-21T11:17:43","date_gmt":"2023-06-21T05:47:43","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=27936"},"modified":"2023-06-21T11:17:44","modified_gmt":"2023-06-21T05:47:44","slug":"last-click-attribution","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/last-click-attribution\/","title":{"rendered":"Last Click Attribution"},"content":{"rendered":"\n<p>Last click attribution is a marketing attribution model that gives credit for a conversion or sale to the last marketing touchpoint or interaction that a customer had before making the purchase.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Significance and uses of Last Click Attribution<\/h1>\n\n\n\n<p>Last click attribution helps businesses understand the specific marketing channel or campaign that directly led to a conversion. It allows for better optimization of marketing efforts and allocation of resources towards the most effective channels.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Example of Last Click Attribution<\/h1>\n\n\n\n<p>A customer sees an ad on social media, clicks on it, and later makes a purchase. In last click attribution, the credit for the sale is given solely to the social media ad, as it was the last touchpoint before the purchase.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27936"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27936\/revisions"}],"predecessor-version":[{"id":27937,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27936\/revisions\/27937"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=27936"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=27936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}