{"id":27934,"date":"2023-06-21T11:13:51","date_gmt":"2023-06-21T05:43:51","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=27934"},"modified":"2023-06-21T11:13:52","modified_gmt":"2023-06-21T05:43:52","slug":"fill-rate","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/fill-rate\/","title":{"rendered":"Fill Rate"},"content":{"rendered":"\n<p>Fill rate refers to the percentage of ad inventory that is successfully filled with<a href=\"https:\/\/www.themediaant.com\/blog\/ecommerce-advertising-ultimate-guide\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/ecommerce-advertising-ultimate-guide\/\" rel=\"noreferrer noopener\"> paid advertisements<\/a>. It measures the effectiveness of <a href=\"https:\/\/www.themediaant.com\/blog\/how-to-promote-a-movie\/\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/how-to-promote-a-movie\/\">ad monetization<\/a> by assessing the percentage of available ad slots that are filled with paid ads.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Significance and uses of Fill Rate<\/h1>\n\n\n\n<p>Fill rate is crucial for publishers and ad networks to optimize their revenue. A higher fill rate indicates efficient monetization and maximizes the utilization of available <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/ad-inventory-2\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/glossary\/ad-inventory-2\/\" rel=\"noreferrer noopener\">ad inventory<\/a>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Example of Fill Rate<\/h1>\n\n\n\n<p>A publisher has 1,000 ad slots available on their website for a specific time period. During that period, 900 of the slots are filled with paid advertisements. The fill rate would be calculated as 900 divided by 1,000, resulting in a fill rate of 90%.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3545],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27934"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27934\/revisions"}],"predecessor-version":[{"id":27935,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27934\/revisions\/27935"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=27934"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=27934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}