{"id":27076,"date":"2023-06-06T12:49:02","date_gmt":"2023-06-06T07:19:02","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=27076"},"modified":"2023-06-16T10:43:07","modified_gmt":"2023-06-16T05:13:07","slug":"adwords","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/adwords\/","title":{"rendered":"<strong>AdWords<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.themediaant.com\/blog\/tag\/google-adwords\/\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/tag\/google-adwords\/\">AdWords<\/a>, now known as Google Ads, is an online advertising platform developed by Google. It allows advertisers to create and display ads across Google&#8217;s search engine results pages, partner websites, and other Google-owned properties.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Significance and Usage AdWords<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">AdWords provides advertisers with a powerful tool for reaching a wide audience and driving targeted traffic to their websites. It operates on a <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/pay-per-click-ppc-2\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/glossary\/pay-per-click-ppc-2\/\" rel=\"noreferrer noopener\">pay-per-click (PPC)<\/a> model, where advertisers bid on keywords and pay when users click on their ads. AdWords offers advanced targeting options, ad customization features, and robust analytics to help advertisers optimize their <a href=\"https:\/\/www.themediaant.com\/blog\/best-magazine-advertisement-examples\/\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/best-magazine-advertisement-examples\/\">campaigns<\/a> and achieve their advertising goals.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Example of AdWords<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">An example of AdWords in action is when a retail company creates a Google Ads campaign to promote their new product line. They choose relevant keywords related to their products, create compelling ad copy, set a budget, and launch the campaign. Their ads appear in Google search results and partner websites when users search for or browse products similar to theirs, driving qualified traffic to their website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdWords, now known as Google Ads, is an online advertising platform developed by Google. It allows advertisers to create and display ads across Google&#8217;s search engine results pages, partner websites,&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-27076","glossary","type-glossary","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27076\/revisions"}],"predecessor-version":[{"id":27846,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/27076\/revisions\/27846"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=27076"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=27076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}