{"id":26997,"date":"2023-06-05T15:38:16","date_gmt":"2023-06-05T10:08:16","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26997"},"modified":"2023-12-03T21:56:53","modified_gmt":"2023-12-03T16:26:53","slug":"linear-video-ads","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/linear-video-ads\/","title":{"rendered":"<strong>Linear Video Ads<\/strong>"},"content":{"rendered":"\n<p>Linear video ads refer to video advertisements that are displayed before, during, or after the main video content in a sequential manner. These ads are typically non-skippable and play in a linear progression without user interaction or interruption.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Significance and Usage Linear Video Ads<\/strong><\/h1>\n\n\n\n<p>Linear video ads are commonly used in digital <a href=\"https:\/\/www.themediaant.com\/digital?sortBy=views&amp;templateId=593fb6065366565e26ecec55\">video advertising<\/a>, such as online streaming platforms and video-on-demand services. They provide advertisers with an opportunity to reach a captive audience and deliver their message effectively. Linear video ads can be used to raise <a href=\"https:\/\/www.themediaant.com\/blog\/tag\/brand-awareness-campaign\/\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/tag\/brand-awareness-campaign\/\">brand awareness<\/a>, promote products or services, or <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/ad-engagement\/\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/glossary\/ad-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">drive user engagement<\/a>. Advertisers can leverage targeting capabilities to ensure their ads are shown to the desired audience based on demographics, interests, or behavioral data.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Example of Linear Video Ads<\/strong><\/h1>\n\n\n\n<p>An example of linear video ads is when a user watches a video on a streaming platform and an ad plays before the main video content. The ad is shown in a linear progression, meaning it cannot be skipped or interrupted by the viewer. The ad may feature a brand&#8217;s promotional message, visuals, and a call to action to encourage user engagement.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26997"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26997\/revisions"}],"predecessor-version":[{"id":30867,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26997\/revisions\/30867"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26997"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}