{"id":26926,"date":"2023-06-02T14:50:29","date_gmt":"2023-06-02T09:20:29","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26926"},"modified":"2023-09-21T11:38:55","modified_gmt":"2023-09-21T06:08:55","slug":"pop-under-ad","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/pop-under-ad\/","title":{"rendered":"Pop-Under Ad"},"content":{"rendered":"\n<p>A pop-under ad is a type of <a href=\"https:\/\/www.themediaant.com\/digital\" target=\"_blank\" rel=\"noreferrer noopener\">online advertisement<\/a> that appears in a separate browser window behind the current web page being viewed by a user. Unlike pop-up ads, which overlay the current window, pop-under ads are displayed beneath the main browser window and become visible when the user closes or minimizes the current window. Pop-under ads often contain promotional content, offers, or messages that can be viewed by the user after they have completed their current browsing session.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Significance and Usage Pop-Under Ad<\/h2>\n\n\n\n<p>Pop-under ads are used by advertisers to deliver targeted advertising messages while minimizing disruption to the user&#8217;s browsing experience. By appearing in a separate window that remains hidden until the user finishes their current task, pop-under ads can capture the user&#8217;s attention when they are less engaged with the primary content. Pop-under ads are commonly employed to drive conversions, promote products or services, or generate leads by presenting the user with relevant offers or information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example of Pop-Under Ad<\/h2>\n\n\n\n<p>An example of a pop-under ad is when a user visits a news website and reads articles on various topics. After finishing reading an article and closing the browser tab, a new window appears containing an advertisement for a travel agency offering discounted vacation packages. The pop-under ad leverages the user&#8217;s interest in travel-related content and presents them with a relevant offer as they complete their browsing session.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3545],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26926"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26926\/revisions"}],"predecessor-version":[{"id":29445,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26926\/revisions\/29445"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26926"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}