{"id":26894,"date":"2023-06-01T17:29:32","date_gmt":"2023-06-01T11:59:32","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26894"},"modified":"2025-10-14T11:24:44","modified_gmt":"2025-10-14T05:54:44","slug":"average-quarter-hour-rating","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/average-quarter-hour-rating\/","title":{"rendered":"What Is Average Quarter-Hour Rating? Definition &amp; Significance"},"content":{"rendered":"\n<p>Average Quarter-Hour Rating (AQH Rating) is a measurement used in media research and advertising to quantify the audience reach and popularity of a particular television or radio program during a specific 15-minute interval. It represents the percentage of the target population tuned in to a program during a specific period.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Significance and Usage Average Quarter-Hour Rating<\/h2>\n\n\n\n<p>AQH Rating is a key metric used by broadcasters and advertisers to assess the performance and popularity of television or radio programs. It helps determine the program&#8217;s success in attracting and retaining viewers or listeners within a specific time slot. Advertisers rely on AQH Ratings to evaluate the potential reach and impact of their advertisements when considering media buying decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example of Average Quarter-Hour Rating<\/h2>\n\n\n\n<p>For example, an advertiser targeting a specific demographic may review the AQH Rating for a television program to determine its popularity among the target audience during a specific time segment. This information helps the advertiser assess the program&#8217;s suitability for reaching their desired audience.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3554],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26894"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26894\/revisions"}],"predecessor-version":[{"id":39547,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26894\/revisions\/39547"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26894"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}