{"id":26839,"date":"2023-06-01T16:03:30","date_gmt":"2023-06-01T10:33:30","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26839"},"modified":"2023-10-31T16:37:02","modified_gmt":"2023-10-31T11:07:02","slug":"in-banner-video-ads","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/in-banner-video-ads\/","title":{"rendered":"<strong>In-Banner Video Ads<\/strong>"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.themediaant.com\/digital?sortBy=views&amp;templateId=590c4eef8ead0ea97af7c385\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/what-is-display-advertising\/\">In-banner video ads<\/a> are <a href=\"https:\/\/www.themediaant.com\/digital\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/digital?targetingFilters=Device\" rel=\"noreferrer noopener\">digital advertisements <\/a>that appear within a banner ad placement on a website or mobile application. These ads typically include a video component that automatically plays or can be initiated by the user. In-banner video ads aim to capture the attention of viewers and deliver a marketing message within the confines of a standard banner ad format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Significance and Usage In-Banner Video Ads<\/strong><\/h2>\n\n\n\n<p>In-banner video ads provide an opportunity to engage users with dynamic video content while they browse websites or use mobile apps. They can be effective in increasing <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/brand-awareness\/\">brand awareness<\/a>, conveying product features, and driving user engagement. <a href=\"https:\/\/www.themediaant.com\/digital?sortBy=views&amp;templateId=590c4eef8ead0ea97af7c385\">In-banner video ads<\/a> are commonly used in digital advertising campaigns to deliver targeted messages and capture the interest of the target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Example for Definition In-Banner Video Ads<\/strong><\/h2>\n\n\n\n<p>For example, an online travel agency may place an in-banner video ad on a travel-related website. The ad might showcase enticing footage of popular travel destinations and encourage viewers to book their next vacation through the agency&#8217;s website or app.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26839"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26839\/revisions"}],"predecessor-version":[{"id":30220,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26839\/revisions\/30220"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26839"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}