{"id":26706,"date":"2023-05-30T15:01:30","date_gmt":"2023-05-30T09:31:30","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26706"},"modified":"2023-06-15T14:32:24","modified_gmt":"2023-06-15T09:02:24","slug":"push-advertising","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/push-advertising\/","title":{"rendered":"Push advertising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Push advertising refers to a promotional strategy where marketers proactively deliver advertising messages or content to individuals without their explicit request or prior engagement. It involves pushing advertisements to a wide audience through various channels, such as emails, push notifications, or display ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Significance and Usage Push advertising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Push advertising is commonly used to create brand awareness, promote products or services, and capture users&#8217; attention. It allows marketers to reach a broad audience quickly and deliver their message directly, regardless of whether the audience actively sought out the information.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example of Push advertising<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a mobile app may send push notifications to its users, alerting them about new features, promotions, or relevant content. The app owner can push advertising messages directly to the users&#8217; mobile devices, increasing the chances of engagement and encouraging them to take specific actions within the app.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Push advertising refers to a promotional strategy where marketers proactively deliver advertising messages or content to individuals without their explicit request or prior engagement. It involves pushing advertisements to a&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3545],"class_list":["post-26706","glossary","type-glossary","status-publish","hentry","glossary-cat-digital"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26706\/revisions"}],"predecessor-version":[{"id":26712,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26706\/revisions\/26712"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26706"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}