{"id":26695,"date":"2023-05-30T14:35:15","date_gmt":"2023-05-30T09:05:15","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26695"},"modified":"2023-06-15T13:12:26","modified_gmt":"2023-06-15T07:42:26","slug":"ad-extension","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/ad-extension\/","title":{"rendered":"Ad extension"},"content":{"rendered":"\n<p>An ad extension is a feature in online advertising platforms that allows advertisers to add additional information or functionalities to their advertisements. It expands the ad&#8217;s visibility, provides more context, and encourages users to take specific actions beyond the primary ad message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Significance and Usage Ad extension<\/h2>\n\n\n\n<p>Ad extensions enhance the effectiveness of advertisements by offering users more information and engagement options. They can include additional links, phone numbers, locations, call-to-action buttons, and other relevant details, improving the visibility, relevance, and overall performance of the ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example for Ad extension<\/h2>\n\n\n\n<p>For instance, a restaurant may use ad extensions to display their phone number, address, and a link to their online reservation page in their search ads. This enables users to easily contact the restaurant or make a reservation directly from the ad, enhancing the user experience and increasing the likelihood of engagement.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26695"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26695\/revisions"}],"predecessor-version":[{"id":26696,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26695\/revisions\/26696"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26695"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}