{"id":26587,"date":"2023-05-25T16:18:31","date_gmt":"2023-05-25T10:48:31","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26587"},"modified":"2023-06-15T12:49:31","modified_gmt":"2023-06-15T07:19:31","slug":"frequency-capping-2","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/frequency-capping-2\/","title":{"rendered":"Frequency capping"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.themediaant.com\/digital?sortBy=views&amp;templateId=593fb6065366565e26ecec55\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/digital?sortBy=views&amp;templateId=593fb6065366565e26ecec55\">Frequency capping <\/a>is a technique used in online advertising to limit the number of times an ad is shown to an individual user within a specified timeframe. It helps manage ad frequency and prevents users from being overly exposed to the same ad, which could lead to ad fatigue or annoyance.<\/p>\n\n\n\n<p><strong>Significance and Usage of Frequency Capping<\/strong><\/p>\n\n\n\n<p>Frequency capping allows advertisers to control the frequency of ad impressions, ensuring a balanced and effective ad experience for users. By setting limits on the number of times an ad is displayed to a user, advertisers can prevent overexposure, optimize ad performance, and allocate their ad budget more efficiently.<\/p>\n\n\n\n<p><strong>Example for Frequency capping<\/strong><\/p>\n\n\n\n<p>For example, a digital marketer running a display ad campaign may set a frequency cap of three impressions per day per user. This means that the ad will be shown a maximum of three times to the same user within a 24-hour period. This helps avoid excessive repetition and ensures that the ad reaches a wider audience.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3561,3559,3545,3560,3557,3558,3556,3555,3554],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26587"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26587\/revisions"}],"predecessor-version":[{"id":26752,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26587\/revisions\/26752"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26587"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}