{"id":26583,"date":"2023-05-25T16:13:02","date_gmt":"2023-05-25T10:43:02","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26583"},"modified":"2023-06-15T12:15:47","modified_gmt":"2023-06-15T06:45:47","slug":"programmatic-media-buying","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/programmatic-media-buying\/","title":{"rendered":"<strong>Programmatic media buying<\/strong>"},"content":{"rendered":"\n<p>Programmatic media buying is an automated method of purchasing digital advertising space or impressions using software and algorithms. It streamlines the ad buying process by utilizing data, real-time bidding, and machine learning to optimize targeting, reach, and cost efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Significance and Usage Programmatic media buying<\/strong><\/h2>\n\n\n\n<p>Programmatic media buying revolutionizes the way advertisers purchase and manage digital ad inventory. It allows for precise audience targeting, dynamic ad placements, and real-time optimization, enabling advertisers to deliver highly personalized and relevant ads to their target audience at scale. This approach is commonly used across various digital advertising channels, including <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/local-display\/\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/glossary\/local-display\/\">display<\/a>, video, mobile, and native advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Example of Programmatic media buying<\/strong><\/h2>\n\n\n\n<p>For example, an e-commerce retailer may use programmatic media buying to display their ads to specific audience segments based on demographic, behavioral, or contextual targeting. The retailer&#8217;s ads can be dynamically placed across various websites and mobile apps, reaching potential customers who match the predefined criteria and optimizing the ad placements based on performance data.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3561,3559,3545,3560,3557,3558,3556,3555,3554],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26583"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26583\/revisions"}],"predecessor-version":[{"id":27332,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26583\/revisions\/27332"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26583"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}