{"id":26437,"date":"2023-05-24T10:53:13","date_gmt":"2023-05-24T05:23:13","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26437"},"modified":"2023-06-15T10:56:21","modified_gmt":"2023-06-15T05:26:21","slug":"frequency-capping","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/frequency-capping\/","title":{"rendered":"<strong>Frequency Capping<\/strong>"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-an-advertisers-guide-to-display-ad-dimensions\/\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-an-advertisers-guide-to-display-ad-dimensions\/\">Frequency capping <\/a>is a feature used in online advertising to limit the number of times an advertisement is shown to a single user within a specific time period. It helps prevent ad fatigue and ensures that users are not overwhelmed by repetitive ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Significance and Uses<\/strong> Frequency Capping<\/h2>\n\n\n\n<p>Ad Fatigue Management: Frequency capping prevents users from becoming annoyed or disengaged due to seeing the same ad too frequently.<\/p>\n\n\n\n<p>Budget Optimization: By controlling the number of ad impressions shown to each user, frequency capping helps optimize advertising budgets by limiting unnecessary ad exposures.<\/p>\n\n\n\n<p>Improved Ad Performance: Limiting ad frequency can improve the overall effectiveness of an ad campaign by ensuring that ads are seen by a wider audience and reducing the risk of overexposure.<\/p>\n\n\n\n<p>Enhanced User Experience: Frequency capping contributes to a positive user experience by providing variety in ad content and reducing intrusion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Example<\/strong> of Frequency Capping<\/h2>\n\n\n\n<p>For example, an advertiser may set a frequency cap of three impressions per day for their ad campaign. This means that a user will see the ad a maximum of three times in a single day, regardless of how many times they visit different websites or platforms where the ad is displayed.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3545,3560],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26437"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26437\/revisions"}],"predecessor-version":[{"id":27767,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26437\/revisions\/27767"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26437"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}