{"id":26427,"date":"2023-05-24T10:33:09","date_gmt":"2023-05-24T05:03:09","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26427"},"modified":"2025-09-30T12:59:09","modified_gmt":"2025-09-30T07:29:09","slug":"newspaper-jacket","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/newspaper-jacket\/","title":{"rendered":"What Is Newspaper Jacket? Definition &amp; Meaning"},"content":{"rendered":"\n<p>A <a href=\"https:\/\/www.themediaant.com\/newspaper\/news-opener-main-english-advertising\/jacket-front-side\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/newspaper\/news-opener-main-english-advertising\/jacket-front-side\">newspaper jacket<\/a>, also known as a wraparound or belly band, is a printed advertising strip that wraps around the outside of a <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/newspaper-advertising\/\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/glossary\/newspaper-advertising\/\">newspaper<\/a>. It is an additional promotional tool that accompanies the newspaper and allows advertisers to convey their message before readers even open the publication. Newspaper jackets often feature eye-catching visuals and headlines to grab readers&#8217; attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Significance and Uses<\/strong> of Newspaper Jacket<\/h2>\n\n\n\n<p>Pre-Opening Exposure: Newspaper jackets allow advertisers to create awareness and anticipation for their products or events before readers delve into the newspaper&#8217;s content.<\/p>\n\n\n\n<p>Prime Advertising Space: The outer wrapping of a newspaper ensures high visibility and makes the jacket difficult to miss, maximizing the impact of the advertisement.<\/p>\n\n\n\n<p>Cross-Promotion: Newspaper jackets provide opportunities for strategic partnerships, as advertisers can collaborate with newspapers or other brands to create engaging joint promotions.<\/p>\n\n\n\n<p>Brand Association: By wrapping around a respected news source, newspaper jackets can associate advertisers&#8217; brands with trust, credibility, and relevance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Example<\/strong> of Newspaper Jacket<\/h2>\n\n\n\n<p>An example of a newspaper jacket could be a movie studio promoting an upcoming blockbuster film. The jacket may display the movie&#8217;s poster, release date, and a captivating tagline. This advertising format provides an additional layer of visibility and acts as a teaser to generate interest among potential viewers.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3557],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26427"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26427\/revisions"}],"predecessor-version":[{"id":39509,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26427\/revisions\/39509"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26427"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}