{"id":26397,"date":"2023-05-23T16:42:16","date_gmt":"2023-05-23T11:12:16","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26397"},"modified":"2023-06-14T17:13:45","modified_gmt":"2023-06-14T11:43:45","slug":"in-stream-video-ads","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/in-stream-video-ads\/","title":{"rendered":"In-Stream Video Ads"},"content":{"rendered":"\n<p>In-stream video ads are video advertisements that are inserted within streaming video content, either before, during, or after the video content. These ads typically play for a predetermined duration before the viewer can continue watching the desired video. In-stream video ads offer a captive audience and allow advertisers to deliver engaging and immersive video content to reach their target audience effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Significance and uses<\/strong> of In-Stream Video Ads<\/h2>\n\n\n\n<p>In-stream video ads are video advertisements that are inserted into streaming content, such as before, during, or after online videos. In-stream video ads are significant as they provide advertisers with an opportunity to capture viewers&#8217; attention and deliver their messages within the context of the content being consumed. They are commonly used on platforms like YouTube and social media, allowing advertisers to reach a wide audience and achieve higher viewability and engagement rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Example<\/strong> of In-Stream Video Ads<\/h2>\n\n\n\n<p>A viewer is watching a tutorial video on a video-sharing platform. Before the tutorial begins, an in-stream video ad plays, promoting a new cooking product. The viewer watches the ad before proceeding with the tutorial. In-stream video ads provide advertisers with an opportunity to capture viewer attention in a high-engagement environment and deliver compelling brand messages through video content.<\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3545],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26397"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26397\/revisions"}],"predecessor-version":[{"id":27739,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26397\/revisions\/27739"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26397"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}