{"id":26360,"date":"2023-05-23T15:05:40","date_gmt":"2023-05-23T09:35:40","guid":{"rendered":"https:\/\/www.themediaant.com\/blog\/?post_type=glossary&#038;p=26360"},"modified":"2023-06-14T16:22:22","modified_gmt":"2023-06-14T10:52:22","slug":"bumpers","status":"publish","type":"glossary","link":"https:\/\/www.themediaant.com\/blog\/glossary\/bumpers\/","title":{"rendered":"<strong>Bumpers<\/strong>"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.themediaant.com\/ads\/freedom-healthy-oils-rice-bran-oil-bumper-ads-kannada1-kannada\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/ads\/freedom-healthy-oils-rice-bran-oil-bumper-ads-kannada1-kannada\">Bumpers<\/a><\/strong> are short <a href=\"https:\/\/www.themediaant.com\/blog\/glossary\/video-advertising\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.themediaant.com\/blog\/glossary\/video-advertising\/\" rel=\"noreferrer noopener\">video clips<\/a> or advertisements that typically appear before or after a video content. These brief segments serve various purposes, such as branding, promotion, or providing additional information related to the main content. Bumpers are usually a few seconds long and aim to capture viewers&#8217; attention while conveying a concise message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Significance and Usage\u00a0<\/strong>of Bumpers<\/h2>\n\n\n\n<p>Bumpers are significant as they provide advertisers with a concise and efficient format to capture viewers&#8217; attention in a short span of time. Bumpers are often used in digital video advertising, particularly on platforms like YouTube, where they can be placed before or after a video. Their brevity makes them suitable for mobile viewing and can be used to reinforce a larger campaign or convey a specific brand message succinctly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Example<\/strong> of Bumpers<\/h2>\n\n\n\n<p>When you watch a video on a popular video-sharing platform, you might notice a short bumper appearing before the actual video starts playing. For instance, an online retailer may use a bumper to display its logo and tagline to create brand awareness or promote a specific product. The bumper acts as a brief introduction that sets the tone for the upcoming video content and creates a memorable impression in a short span of time.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":34416,"featured_media":0,"parent":0,"template":"","glossary-cat":[3545],"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26360"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26360\/revisions"}],"predecessor-version":[{"id":27716,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary\/26360\/revisions\/27716"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=26360"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/glossary-cat?post=26360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}