There are three pricing models being followed by the Youtube1) Cost Per View (CPV)2) Cost Per Click (CPC) 3) Cost Per Day (CPD)
The Youtube ads cost is applied and the advertisers has to pay an amount equal to the cost per view (CPV).
Cost per click applies mostly on Youtube banner ads. Every time someone clicks on the banner ads
Cost per day is applicable for Youtube masthead which is charged on per day basis.
The rates for Youtube ads may vary depending on the ad options, as the type of ad determines the cost that the advertisers have to pay.
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