1) Extensive Reach
2) Cost Effectiveness
3) Varied Demographic targeting
1) Fashion
2) Education
3) E-commerce
1) Image Ads
2) Video Ads
3) Carousel Ads
4) Right Column Ads
5) Collection Ads
6) Story Ads
7) Lead Generation Ads
8) Offer Ads
9) Messenger Ads
Facebook advertising, like all other forms of advertising, is very audience centric.
Make sure you study your target audience well, understand their needs and wants and come up with an Ad Campaign that generates a positive response from them.
1. Brands trying to reach a digital-first audience.
2. Recently launched brands looking to build brand awareness.
3. Brands that are looking to scale their offline advertising activities.