Ads on Facebook can cost anywhere from $0.50 to $2.00 per click, with cost per ad also depending on the category (e.g. lifestyle, travel), ad copy, budget and time of year you are advertising (summer vs winter).
You can also choose to run ads that promote your website or blog post in addition to targeting individuals.
To start advertising on Facebook in India, you will first need to sign up for a campaign and create your ad. The minimum ad budget allowed in India is ₹1500 (~USD 22).
Once your campaign is up and running, you will need to pay various other charges such as delivery cost, video quality check and scheduling of the ad.
One of the most popular ad formats on Facebook is video ads. Video ads have the highest click-through rate, which means that a higher percentage of people who view an ad will click on it in order to learn more or take action.