Television was and is still an integral part of people’s life, in fact TV is the most consumed medium of entertainment in Indian household. In 2020 TV viewership has grown by 9% and the time spent has increased to 4 hours 2 minutes daily.
At the same time, TV penetration has increased to 69%, where out of 197 TV sets 109 belonged to rural India as of 2020.
Moreover, there was a 34% growth in television ad volumes in the second quarter of 2020. Hence, Television is a great platform for brands to advertise their products and services.
So here’s a list of the top 10 TV channels for advertising in India for the year 2021 that received the highest traffic on The Media Ant website.
Star Plus is an Indian general entertainment television channel which is owned by Star India. It is a wholly owned subsidiary of The Walt Disney Company India.
The TV channel screens various programmes which include dramas, youth-oriented reality shows, comedies, crime and thriller shows, and films.
Star Plus also emerged as the most watched TV channel and is included in the top 10 Hindi GEC channel list with 288 million average minute audience.
Aaj Tak is TV Today Network’s Hindi News channel that covers both national and international news. Aaj Tak was launched in 2001 and is the leading Hindi-News channel today.
Aaj Tak has got the highest viewership among other Hindi News channels according to the BARC viewership data.
Aaj Tak is one of the most watched news channels in India and it covers every genre of news like, politics, sports, entertainment, etc.
Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes.
Colors TV is one of the most watched GEC in India, with popular shows like Bigg Boss, Khatron Ke Khiladi, Naagin, and many more.
Colors TV was launched in 2008 and is the top Hindi-entertainment channel today.
Sun TV is an Indian GEC pay channel which was launched on 14 April 1993. Sun TV is the flagship channel of Sun Group’s Sun TV Network which is a Chennai based media conglomerate.
The founder and owner of the channel is Kalanithi Maran. It is the most popular Tamil language channel in India with approximately 807 million views as of 2021.
Sony SAB, also known as SAB TV, is an Indian comedy GEC channel which is owned by Sony Pictures Networks. Sony SAB was launched by Markand Adhikari and Gautam Adhikari as SAB TV under the company Sri Adhikari Brothers (the acronym for SAB) on 23 April 1999.
Initially, SAB was launched as a comedy channel in Hindi-language. It telecasts several programmes like, Tarak Mehta Ka Oolta Chashma, Madam Sir, Tera Yaar Hoon Main, etc.
Star Vijay, commonly known as Vijay TV, is an Indian Tamil pay television general entertainment channel that was launched in 1994 by N. P. V. Ramasamy Udayar.
The channel is owned by Asianet Star Communications. STAR Vijay is one of the most popular Tamil language channels with more than 528 million views in the southern region of the country.
Sony Entertainment TV
Sony Entertainment Television (popularly known as SET) is a Hindi-language GEC pay television channel that was launched on 30th September 1995, and it is owned by the Sony Pictures Networks India, which is a subsidiary of Japanese Sony.
The YouTube channel of SET India has 96.5 billion total views that makes it the 3rd most-viewed YouTube channel. It has 112 million subscribers, and it is the 3rd most subscribed YouTube channel overall as of 21st August 2021.
Zee TV is a Hindi-language GEC pay television channel in India. The channel was launched on 2 October 1992, and it was the first privately owned television channel in India.
Zee TV is owned by Zee Entertainment Enterprises. The channel’s YouTube channel had recorded more than 11 billion views till July 2021. The channel telecasts popular shows like, Kundali Bhagya, Kumkum Bhagya, Bhagya lakshmi, etc.
Zee News is a Hindi-language news channel which is owned by the Essel Group. The popular news was launched on 27 August 1999. The Zee News channel is the flagship channel of Zee Media Corporation Ltd.
The news channel has various programmes related to sports, politics, entertainment, etc. The channel is quite popular among the masses due to its well executed stories.
ABP News is a Hindi news channel in India which is owned by the ABP Group. ABP news is a free to air TV channel which was founded in 1998.
The channel was earlier known as STAR News before it was acquired by the ABP Group. ABP News Network recently recorded 238 gross million viewership according to BARC.
Looking for more Top 10? Read our Top 10 newspaper for advertising in India.
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