Ad Volumes per match in first 23 ICC WC games up by 24%: Report
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having…
According to a TAM report, this edition of the tournament saw the count of advertising categories grow by 29% with more than 85 categories having…
Yu Foods has introduced a fresh advertising campaign featuring their brand ambassador, Hardik Pandya. In partnership with NINE 1 Films, the commercials emphasize Yu’s commitment…
Bloomberg has reported that Saudi Arabia is keen on acquiring a multi-billion dollar share in the Indian Premier League (IPL), which is the world’s most…
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…
YouTube is employing artificial intelligence (AI) to enable advertisers to automatically target content associated with significant sporting events on its platform. Using AI technology from…
As the ICC Men’s Cricket World Cup 2023 sweeps through India, it’s not just the matches that are keeping fans excited. This week, the stakes…
Introduction In late August 2023, there was a notable increase in India’s national pride, driven by a series of remarkable occurrences. These included the successful…
YouTube has become a real juggernaut, hasn’t it? It’s a place where millions of content creators are duking it out for those precious seconds of…
The ongoing ICC Cricket World Cup 2023, hosted by India, has attracted numerous brands, both established and newcomers, in both the television and digital realms….
The ICC Cricket World Cup (CWC) is one of the most popular sporting events in the world, and the 2023 tournament is expected to be…