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Advertising in Airport - Varanasi Airport

Advertising in Airport - Varanasi Airport
Popular Media
Domestic Arrivals Conveyor Belt - 8 x 4 Ft - Back Lit

Arrival Area

Per Unit

Card Rate

₹ 97,600

Offer Rate

₹ 87,840
Back Lit Signage - Departure Entrance - 15 x 4 ft

Departure Area

Per Unit

Card Rate

₹ 1,22,000

Offer Rate

₹ 1,09,800
Premium Media
Pole Kiosk - 3 x 6 ft

Outside Area

Per Unit

Card Rate

₹ 36,600

Offer Rate

₹ 32,940
Other Media
Grab Handles and Static Panels

Tarmac Coach - Interior

Per Month

Card Rate

₹ 72,222

Offer Rate

₹ 65,000

Luggage Trolley

Per Unit

Card Rate

₹ 1,333

Offer Rate

₹ 1,100
**18% GST is applicable on the above rates
**The above prices are inclusive of Printing and Mounting charges, if applicable

Monthly Footfall

208335

About Advertising In Varanasi Airport

Summary In 60 Words

Varanasi Airport, officially known as Lal Bahadur Shastri International Airport is one of the busiest airports in the Northern Region of India. Varanasi Airport has two terminals located in Babatpur area catering to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Rate for advertising in Varanasi Airport

The rate for advertising in Varanasi Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Varanasi airport can be found there. Do note that the ad cost at Varanasi airport is updated periodically and one should check for the latest price before planning the campaign.

How to select the right agency for advertising in Varanasi Airport

We are a one-stop airport ad agency for all advertising requirements at Varanasi Airport. There are multiple agencies with rights to one or more media at the Varanasi Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Varanasi airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Varanasi airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why should You Advertise In Varanasi Airport?

Following are a few reasons why Varanasi Airport advertising would work the best for your brand:

1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking-in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Varanasi Airport can increase your chances of conversion.
How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.
ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Features Of Varanasi Airport

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo
Past Advertisers
Brand NameCategory
LICFinance
State Bank Of IndiaBanking
Bank of BarodaBanking
AmazonE-Commerce
ZomatoFood Delivery

Facts And Figures Of Varanasi Airport

Reach

Total Annual Passengers Traffic in the Year 2018-2019- 2.5 million (Source: AAI)

Execution Details Related To Advertising In Varanasi Airport

Execution Process Flow

Step 1:Planning and Availability Check: Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.
Images/Videos Of Past Execution

Click here to view the images of past executions.

Top Varanasi Airport Advertising Options

Following are popular Varanasi airport advertising options:

  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Tarmac Coach Advertising: Advertisers have the option to advertise on the interior or exterior of the tarmac coaches. In the interior of tarmac coaches, one can advertise on grab handle, panel, and video screen. In the case of the exterior, the tarmac coach can be wrapped with the ad.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Media Kit
Question:

How much does it cost to advertise in Varanasi Airport?

Answer:

Varanasi Airport has advertising options starting for a budget as low as Rs 40,000. To get the ad rates for all options at the Varanasi airport, one should refer to the Media Options and Pricing tab of the Varanasi Airport Advertising page.


Question:

How to contact the media agency for advertising at Varanasi Airport?

Answer:

You can contact us at Help@TheMediaAnt.com. We are an aggregator of all advertising options at the Varanasi airport. As an airport agency, we help you with planning, buying, and execution of your ad campaigns at the Varanasi airport.


Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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