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Advertising in Airport - Pune Airport

Advertising in Airport - Pune Airport
Popular Media
Pune Airport- Arrival Area Advertising-Digital Screen - Before First Pillar

Arrival Area

On Request
Pune Airport- Departure Area Advertising-Back Lit Board - Infront of Gate No. 2 towards Baggage Screening Area

Departure Area

On Request
Premium Media
Pune Airport- Lounge Advertising-Digital Vertical Standee

Lounge

Per Unit

Card Rate

₹ 57,500

Offer Rate

₹ 50,000
Pune Airport- Outside Area Advertising-Back Lit Hoarding - Infront of Exit Gate - 20 W x 9 H Ft

Outside Area

On Request
Other Media
Pune Airport-Tarmac Coach - Interior-Advertising-Grab Handles and Static Panels

Tarmac Coach - Interior

Per Month

Card Rate

₹ 72,222

Offer Rate

₹ 65,000
Pune Airport- Newspaper Stickers - Economic Times Advertising

Newspaper Stickers - Economic Times

Per Unit

Card Rate

₹ 5

Offer Rate

₹ 3
Pune Airport- Newspaper Stickers - Times Of India Advertising

Newspaper Stickers - Times Of India

Per Unit

Card Rate

₹ 7

Offer Rate

₹ 5
Pune Airport-Tarmac Coach - Exterior Advertising

Tarmac Coach - Exterior

Per Unit

Card Rate

₹ 83,000

Offer Rate

₹ 75,000
Pune Airport-Luggage Trolley Advertising-Option 1

Luggage Trolley

Per Unit

Card Rate

₹ 1,261

Offer Rate

₹ 1,150
**18% GST is applicable on the above rates
**Transportation charges will be extra,if applicable.

Monthly Footfall

691665

Media in 60 words

Pune International Airport is one of the busiest airports in the Western region of India. Pune airport has two separate terminals that cater to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Reach

Total Annual Passengers Traffic in the Year 2018 - 2019- 8.3 million (Source: AAI)

Domestic Flyers: 75%
International Flyers: 25%

Traveler profile:

Male: 70%

Female: 30%

Other Media Facts

Not Available

Performance Data

Not Available

Past Advertisers

Top Airport Advertisements in Pune Airport for Jan-Mar 2021.

  • VI (Vodafone Idea) 
  • PayTm
  • Grund FOA
  • MRF 
  • Biryani By Kilo.    

View Media Live

Not Available

Artwork Related

The accepted format is PDF/AI/CDR

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Proof of Execution

Images are provided at the start of the campaign as proof of execution.

End date images are shared for a fee.


Other Information

The rate for advertising in Pune Airport

The rate for advertising in Pune Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Pune airport can be found there. Do note that the ad cost at Pune airport is updated periodically and one should check for the latest price before planning the campaign.

How to select the right agency for advertising in Pune Airport

We are a one-stop airport ad agency for all advertising requirements at Pune Airport. There are multiple agencies with rights to one or more media at the Pune Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Pune airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Pune airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why should You Advertise In Pune Airport?

Following are a few reasons why Pune Airport advertising would work the best for your brand:

1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Pune Airport can increase your chances of conversion.

How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.

ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo


Execution Process Flow


Step 1:Planning and Availability Check: Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment:  Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share a jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.

Top Pune Airport Advertising Options


Following are popular Pune airport advertising options:
  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Wifi Package Advertising: Advertisers can advertise on the free Wifi network through banner ads, video ads, and roadblocks.
  • Lounge Advertising: Ad can be displayed on various media options like digital vertical standee, tabletop display, LCD with sponsored content, mobile/laptop charging station, etc. inside airport lounges.
  • Digital Screen Advertising: Ads will be played on the Digital Screens placed across the airport.
  • Tarmac Coach Advertising: Advertisers have the option to advertise on the interior or exterior of the tarmac coaches. In the interior of tarmac coaches, one can advertise on grab handle, panel, and video screen. In the case of the exterior, the tarmac coach can be wrapped with the ad.
  • Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Pune Airport Advertising Rates 2021
The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Pune Airport Advertising is one of the most popular Airport advertising option hence it is very important for advertisers to know Pune Airport Advertising Rates 2021. You can find the updated Pune Airport Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Pune Airport Media Kit 2021, please check the blue tick beside the Pune Airport Advertising Rates under the Media Options tab.
Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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