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Pune International Airport is one of the busiest airports in the Western region of India. Pune airport has two separate terminals that cater to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.
Total Annual Passengers Traffic in the Year 2018 - 2019- 8.3 million (Source: AAI)
Domestic Flyers: 75%
International Flyers: 25%
Top Airport Advertisements in Pune Airport for Jan-Mar 2021.
The accepted format is PDF/AI/CDR
Steps in Execution
*Offline help is available once the campaign is approved
Proof of Execution
Images are provided at the start of the campaign as proof of execution.
End date images are shared for a fee.
The rate for advertising in Pune Airport
The rate for advertising in Pune Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Pune airport can be found there. Do note that the ad cost at Pune airport is updated periodically and one should check for the latest price before planning the campaign.
How to select the right agency for advertising in Pune Airport
We are a one-stop airport ad agency for all advertising requirements at Pune Airport. There are multiple agencies with rights to one or more media at the Pune Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Pune airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Pune airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Why should You Advertise In Pune Airport?
Following are a few reasons why Pune Airport advertising would work the best for your brand:
1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Pune Airport can increase your chances of conversion.
How Does Airport Advertising Works?
While planning to advertise in the Airport, one should consider the following 2 important factors :
i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.
ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.
Who Should Advertise?
Brands with the following applicable factors should advertise
|1||Long term brand building||Yes|
|4||Key Business Decision Makers||Yes|
|5||Travel Related Brands||Yes|
|6||Luxury Product Launch||Yes|
|10||Short Term Performance||No|
Execution Process Flow
Step 1:Planning and Availability Check: Select the location, media option, number of units, duration and send the details to firstname.lastname@example.org with the start date. We will check and confirm availability within 6 working hours.
Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share a jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.
Top Pune Airport Advertising Options
What is the ad duration for advertising in Airline and Airports?
Unless specifically mentioned, the rates are for a month.
I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?
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