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Advertising in Airport - Pune Airport

Advertising in Airport - Pune Airport
Popular Media
Digital Screen - Before First Pillar

Arrival Area

On Request
Back Lit Board - Infront of Gate No. 2 towards Baggage Screening Area

Departure Area

On Request
Premium Media
Digital Vertical Standee

Lounge

Per Unit

Card Rate

₹ 57,500

Offer Rate

₹ 50,000
Back Lit Hoarding - Infront of Exit Gate - 20 W x 9 H Ft

Outside Area

On Request
Other Media
Grab Handles and Static Panels

Tarmac Coach - Interior

Per Month

Card Rate

₹ 72,222

Offer Rate

₹ 65,000

Newspaper Stickers - Economic Times

Per Unit

Card Rate

₹ 5

Offer Rate

₹ 3

Newspaper Stickers - Times Of India

Per Unit

Card Rate

₹ 7

Offer Rate

₹ 5

Tarmac Coach - Exterior

Per Unit

Card Rate

₹ 83,000

Offer Rate

₹ 75,000

Luggage Trolley

Per Unit

Card Rate

₹ 1,150

Offer Rate

₹ 1,261
**18% GST is applicable on the above rates
**Transportation charges will be extra,if applicable.

Monthly Footfall

691665

About Advertising In Pune Airport

Summary In 60 Words

Pune International Airport is one of the busiest airports in the Western region of India. Pune airport has two separate terminals that cater to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Rate for advertising in Pune Airport

The rate for advertising in Pune Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Pune airport can be found there. Do note that the ad cost at Pune airport is updated periodically and one should check for the latest price before planning the campaign.

How to select the right agency for advertising in Pune Airport

We are a one-stop airport ad agency for all advertising requirements at Pune Airport. There are multiple agencies with rights to one or more media at the Pune Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Pune airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Pune airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why should You Advertise In Pune Airport?

Following are a few reasons why Pune Airport advertising would work the best for your brand:

1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking-in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Pune Airport can increase your chances of conversion.
How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.

ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Features Of Pune Airport

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo
Past Advertisers
Brand NameCategory
ITMEducation
Med Manor OrganicsPharma
MyntraE-Commerce
AmazinE-Commerce

Facts And Figures Of Pune Airport

Reach

Total Annual Passengers Traffic in the Year 2018 - 2019- 8.3 million (Source: AAI)

Domestic Flyers: 75%
International Flyers: 25%

Traveler profile:

Male: 70%

Female: 30%

Execution Details Related To Advertising In Pune Airport

Execution Process Flow

Step 1:Planning and Availability Check: Select the location, media option, number of units, duration, and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.
Images/Videos Of Past Execution

Click here to view the images of past executions.

Top Pune Airport Advertising Options

Following are popular Pune airport advertising options:

  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Wifi Package Advertising: Advertisers can advertise on the free Wifi network through banner ads, video ads, and roadblock.
  • Lounge Advertising: Ad can be displayed on various media options like digital vertical standee, tabletop display, LCD with sponsored content, mobile/laptop charging station, etc. inside airport lounges.
  • Digital Screen Advertising: Ads will be played on the Digital Screens placed across the airport.
  • Tarmac Coach Advertising: Advertisers have the option to advertise on the interior or exterior of the tarmac coaches. In the interior of tarmac coaches, one can advertise on grab handle, panel, and video screen. In the case of the exterior, the tarmac coach can be wrapped with the ad.
  • Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Question:

How much does it cost to advertise in Pune Airport?

Answer:

Pune Airport has advertising options starting for a budget as low as Rs 10,000. To get the ad rates for all options at the Pune airport, one should refer to the Media Options and Pricing tab of the Pune Airport Advertising page.


Question:

How to contact the media agency for advertising at Pune Airport?

Answer:

You can contact us at Help@TheMediaAnt.com. We are an aggregator of all advertising options at the Pune airport. As an airport agency, we help you with planning, buying, and execution of your ad campaigns at the Pune airport.


Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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