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Advertising in Airport - Guwahati Airport

Advertising in Airport - Guwahati Airport
Advertising in Airport - Guwahati Airport
Popular Media
Back Lit Panel - 15 W x 5 H Ft - Arrival Area

Arrival Area

Per Unit / Per Month

Card Rate

₹ 4,53,000

Offer Rate

₹ 3,85,000
Departure Area - 18.6 W x 6.4 H Ft

Departure Area

Per Unit / Per Month

Card Rate

₹ 4,41,000

Offer Rate

₹ 3,75,000
Premium Media
Hoarding - 80 W x 20 H Ft - Outside Airport

Outside Area

Per Unit / Per Month

Card Rate

₹ 4,12,000

Offer Rate

₹ 3,50,000
Other Media
Grab Handles and Static Panels

Tarmac Coach - Interior

Per Coach / Per Month

Card Rate

₹ 72,222

Offer Rate

₹ 65,000

Luggage Trolley

Per Trolley / Per Month

Card Rate

₹ 1,089

Offer Rate

₹ 575
**18% GST is applicable on the above rates
**The above prices are exclusive of Printing and Mounting charges, if applicable

Monthly Footfall

433335

About Advertising In Guwahati Airport

Summary In 60 Words

Guwahati Airport, officially known as Lokpriya Gopinath Bordoloi Airport is one of the busiest airports in the North-Eastern region of India. Guwahati Airport has two active terminals located in Borjhar catering to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Rate for advertising in Guwahati Airport

The rate for advertising in Guwahati Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Guwahati airport can be found there. Do note that the ad cost at Guwahati airport is updated periodically and one should check for the latest price before planning the campaign.

How to select the right agency for advertising in Guwahati Airport

We are a one-stop airport ad agency for all advertising requirements at Guwahati Airport. There are multiple agencies with rights to one or more media at the Guwahati Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Guwahati airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Guwahati airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why should You Advertise In Guwahati Airport?

Following are a few reasons why Guwahati Airport advertising would work the best for your brand:

1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking-in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Guwahati Airport can increase your chances of conversion.
How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.
ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Features Of Guwahati Airport

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo
Past Advertisers
Brand NameCategory
LICFinance
State Bank Of IndiaBanking
Bank Of IndiaBanking
Air AsiaAirlines

Facts And Figures Of Guwahati Airport

Reach

Total Annual Passengers Traffic in the Year 2018-2019- 5.2 million (Source: AAI)

Execution Details Related To Advertising In Guwahati Airport

Execution Process Flow

Step 1:Planning and Availability Check: Select the location, media option, number of units, duration, and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.

Top Guwahati Airport Advertising Options

Following are popular Guwahati airport advertising options:

  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 

Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes
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