Advertising in Airport - Amritsar
About Advertising in Airport - Amritsar
Amritsar Airport, officially known as Sri Guru Ram Dass Jee International Airport is one of the busiest airports in the northern region of India with two separate terminals catering to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.
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Media in 60 words
Amritsar Airport, officially known as Sri Guru Ram Dass Jee International Airport is one of the busiest airports in the northern region of India with two separate terminals catering to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.
Reach
Total Annual Passengers Traffic in the Year 2018 - 2019-2.28 million. (Source: AAI)
Traveler profile:
Male: 71%
Female: 29%
Other Media Facts
Not Available
Performance Data
Not Available
Past Advertisers
Top Airport Advertisements in Kolkata Airport for 2020:
- Hotstar
- Skybags
- Nissan
- Amazon
- Flipkart
View Media Live
Not Available
Artwork Related
The accepted format is PDF/AI/CDR
Execution Details
Steps in Execution
- Add the media to the bag by clicking "Add to Plan"
- In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
- In the Dashboard select dates and click "Submit for Approval"
- Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved
Proof of Execution
Images are provided at the start of the campaign as proof of execution.
End date images are shared for a fee
Other Information
The rate for advertising in Amritsar Airport
The rate for advertising in Amritsar Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Amritsar airport can be found there. Do note that the ad cost at Amritsar airport is updated periodically and one should check for the latest price before planning the campaign.
How to select the right agency for advertising in Amritsar Airport
We are a one-stop airport ad agency for all advertising requirements at Amritsar Airport. There are multiple agencies with rights to one or more media at the Amritsar Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Amritsar airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Amritsar airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Why should You Advertise In Amritsar Airport?
Following are a few reasons why Amritsar Airport advertising would work the best for your brand:
1. Advertise to a captive audience: An average air traveler spends about 3 hours following a fixed path for checking in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Amritsar Airport can increase your chances of conversion.
How Does Airport Advertising Works?
While planning to advertise in the Airport, one should consider the following 2 important factors :
i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.
ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.
Who Should Advertise?
Brands with the following applicable factors should advertise
| No. | Factors | Applicability |
| 1 | Long term brand building | Yes |
| 2 | Premium Audience | Yes |
| 3 | Frequent Flyers | Yes |
| 4 | Key Business Decision Makers | Yes |
| 5 | Travel Related Brands | Yes |
| 6 | Luxury Product Launch | Yes |
| 7 | National Reach | No |
| 8 | City Reach | No |
| 9 | Hyperlocal Reach | No |
| 10 | Short Term Performance | No |
| 11 | Low budget | No |
| 12 | Frequency | No |
Execution Process Flow
Step 1:Planning and Availability Check: Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.
Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share a jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.
Top Amritsar Airport Advertising Options
Following are popular Amritsar airport advertising options:
- Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
- Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
- Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.
- Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
