Advertising in The Outdoor Journal Magazine
About Advertising in The Outdoor Journal Magazine
The Outdoor Journal Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 350000 readers. Place your ad in the hands of the most valuable audience of The Outdoor Journal. With the circulation of over 50000 The Outdoor Journal Magazine offers a unique opportunity to advertise to its most frequent and valuable customers. As The Outdoor Journal Magazine carries limited advertisements, it ensures high visibility to all readers. The Outdoor Journal is a Quarterly Magazine in the Travel Segment. The Outdoor Journal advertising is utilized by a variety of brands to reach out to their target audience. Book The Outdoor Journal Magazine ads online today. You can explore The Outdoor Journal advertising rates, different types of media options and advertising costs in Media Options and Pricing tab.
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The Outdoor Journal Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 62,475 Per Insert |
Cover Page | ₹ 3,12,375 Per Insert |
Double Spread | ₹ 1,24,950 Per Insert |
Readership Profile - Gender
| Gender | Split |
| Male | 70% |
| Female | 30% |
Readership Profile
- Tier 1 - SEC 1 - Educated Professionals, High Income holders. Interested in a Healthy, Fit and Active Lifestyle, Activity - Oriented Travel and Lifestyle
- Inbound and Outbound Travellers
Editorial Topics
| Editorial Sections | Topics |
| The Front & Back Sections | Profile, Fitness, Yoga, Nutrition, Recipes, Mental Strength, Destination, How To Survive, Expert Q&A, Borderlands, The Outdoor Newbie |
| Features | Covering Land, Air, Mountain And Water Sports: Trail Running, Endurance, Skiing, Snowboarding, Whitewater, Climbing, Mountaineering, Surfing, Scuba, Fishing, Off Road, Adventure Travel And More |
| Guidebook / Foldout | Collectible 4-Page Foldout Map and Area History |
| Gear Reviews | Outdoor And Adventure Gear, Running / Biking / Mainstream Fitness, Trekking and Camping, Photography and Outdoor Gadgets |
Why Advertise In The Outdoor Journal Magazine?
The Outdoor Journal Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. The Outdoor Journal Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. The Outdoor Journal advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of The Outdoor Journal Magazine Advertising
Message Impact
Full-page The Outdoor Journal Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of The Outdoor Journal Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of The Outdoor Journal Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of The Outdoor Journal Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep The Outdoor Journal for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since The Outdoor Journal Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which The Outdoor Journal Magazine Deliver Engagement
- The strong positive brand values of the The Outdoor Journal Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in The Outdoor Journal Magazine.
- Readers take action as a result of seeing advertising in The Outdoor Journal Magazine.
- Targeting with precision and without wastage is a key strength of The Outdoor Journal Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in The Outdoor Journal Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- The Outdoor Journal Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
