Advertising in L'Officiel Magazine
About Advertising in L'Officiel Magazine
BulgariCartierRalph LaurenGucciDior
Key Insights
Top Choice
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L'Officiel Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,20,000 Per Insert |
Cover Page | ₹ 6,88,500 Per Insert |
Gate Fold | ₹ 9,18,000 Per Insert |
About L’Officiel Magazine Advertising
L’Officiel India is a fashionable dialogue with holistic living, as it maps the future possibilities of ever evolving high-octane glamour, and remains a girl’s best friend with its spontaneity and creative prowess, becoming a tour de force in the world of sparkle.
About L’Officiel Magazine Advertising
- Bulgari
- Cartier
- Ralph Lauren
- Gucci
- Dior
Facts and Figures
Gender: 90% female, 10% male
Income: 75000 and above
Age: 30 yrs and above
Designation: Working professionals, opinion leaders, high income group housewives
Facts and Figures
| Profile | Split |
| Fashion | 40% |
| Lifestyle | 25% |
| Beauty | 15% |
| Entertainment & Culture | 10% |
| Jewellery & Watches | 5% |
| Travel | 2% |
| Others | 3% |
Facts and Figures
| Channels | Split |
| Subscribers | 20,000 |
| Newsstand | 38,000 |
Facts and Figures
- Distributed across premium news stands, airport lounges and 24X7 outlets
- Available across 6000+ outlets
Facts and Figures
| Issue Month | Issue Topic | On Stand Date |
| February | Anniversary/Bespoke/The power Issue | 5th of February |
| March | Big Spring Summer 2017 + Art and Architecture + Trend Book | 5th of March |
| April | Digital/Selfie Cover Story | 5th of April |
| May | Travel | 5th of May |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Page 1/ Last Page/ Any Page/ Pointer Ad |
| Number of Insertions | 1/ 3/ 7 |
| Size of the ad | Half page/ Quarter page/ 240 sq cm |
| Date of Insertions | 1st Jan/ 2nd Jan/ 3rd Jan |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.
Why Advertise In L'Officiel Magazine?
L'Officiel Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. L'Officiel Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. L'Officiel advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of L'Officiel Magazine Advertising
Message Impact
Full-page L'Officiel Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of L'Officiel Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of L'Officiel Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of L'Officiel Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep L'Officiel for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since L'Officiel Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which L'Officiel Magazine Deliver Engagement
- The strong positive brand values of the L'Officiel Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in L'Officiel Magazine.
- Readers take action as a result of seeing advertising in L'Officiel Magazine.
- Targeting with precision and without wastage is a key strength of L'Officiel Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in L'Officiel Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- L'Officiel Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
